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How to acquire leads on Facebook through quizzes and giveaways
- 1. How to acquire leads on Facebook through quizzes and giveaways Jake Stainer Head of Performance Marketing, Typeform linkedin.com/in/jakestainer/
- 3. linkedin.com/in/jakestainer/ #onlinegrowthsummit FB most used app (2016)
- 7. #GrowthSummitlinkedin.com/in/jakestainer/ 3 million advertisers on Facebook linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 9. #GrowthSummitlinkedin.com/in/jakestainer/ So how can we break through the noise? linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 10. #GrowthSummitlinkedin.com/in/jakestainer/ Deliver unique content linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 12. #GrowthSummitlinkedin.com/in/jakestainer/ But which is the better option? Quiz or giveaway? linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 14. #GrowthSummitlinkedin.com/in/jakestainer/ Giveaways get a higher completion rate Type Forms analysed Average completion rate Expected range viral quiz 2,429 51% 35% – 72% giveaway 2,721 55% 38% – 78% linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 18. linkedin.com/in/jakestainer/ #onlinegrowthsummit Prize doesn’t have to be this expensive…
- 21. linkedin.com/in/jakestainer/ #onlinegrowthsummit Increased ad spend lowers CPL, for giveaways
- 22. linkedin.com/in/jakestainer/ #onlinegrowthsummit Increased ad spend lowers CPL, for giveaways
- 23. #GrowthSummitlinkedin.com/in/jakestainer/ With a paid push, You (almost) always get an organic uplift linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 24. #GrowthSummitlinkedin.com/in/jakestainer/ Quizzes get more shares Type Forms analysed Average shares Max shares Average shares per 1k submissions quiz 2,429 91 10.5k 13.5 giveaway 2,721 91 5k 2.8 linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 25. linkedin.com/in/jakestainer/ #onlinegrowthsummit But with low ad spend, virality is minimal
- 26. #GrowthSummitlinkedin.com/in/jakestainer/ Segment your customers through clever question choice #onlinegrowthsummit
- 27. linkedin.com/in/jakestainer/ #GrowthSummit What type of _____ am I? linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 28. linkedin.com/in/jakestainer/ #GrowthSummit What type of shopper am I? linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 29. linkedin.com/in/jakestainer/ #GrowthSummit What type of shopper am I? linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 30. linkedin.com/in/jakestainer/ #GrowthSummit What type of shopper am I? linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 31. linkedin.com/in/jakestainer/ #GrowthSummit linkedin.com/in/jakestainer/ #GrowthSummit What type of shopper am I? #onlinegrowthsummit
- 32. linkedin.com/in/jakestainer/ #GrowthSummit linkedin.com/in/jakestainer/ #GrowthSummit What type of shopper am I? #onlinegrowthsummit
- 34. #GrowthSummitlinkedin.com/in/jakestainer/ Personalise your messaging: Emails Product Retargeting etc linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 35. #GrowthSummitlinkedin.com/in/jakestainer/ The anatomy of the perfect lead-gen quiz - a checklist linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 36. linkedin.com/in/jakestainer/ #GrowthSummit ❏ “What type of ___ am I” quiz ❏ 7 questions max ❏ Give results in exchange for email ❏ Ask questions to understand customer pain points - address in email follow-up sequence & retargeting ❏ Ask users to share at end to increase virality, and decrease CPL linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 37. #GrowthSummitlinkedin.com/in/jakestainer/ Bonus round: 5 FB campaign tips linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 38. linkedin.com/in/jakestainer/ #onlinegrowthsummit 1. Don’t make it look like an ad x ✔ BAD BADASS
- 39. linkedin.com/in/jakestainer/ #GrowthSummit 2. Map out your “dream customer” …. #GrowthSummitlinkedin.com/in/jakestainer/ #onlinegrowthsummit
- 40. linkedin.com/in/jakestainer/ #GrowthSummit ... and turn this into a campaign #GrowthSummitlinkedin.com/in/jakestainer/ #onlinegrowthsummit
- 41. #GrowthSummitlinkedin.com/in/jakestainer/ 3. Always do conversion campaigns. Let FB’s algorithm work for you. Exception = small audience targeting (use impressions objective) linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 42. linkedin.com/in/jakestainer/ #onlinegrowthsummit … custom code to track FB conversions, if you use Typeform Get code → https://pastebin.com/ZDD960nL You will need to change 3 things:
- 43. linkedin.com/in/jakestainer/ #GrowthSummit 4. Scale & optimise what works. Cut out what doesn’t. linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit
- 44. linkedin.com/in/jakestainer/ #onlinegrowthsummit 5. Remember the funnel
- 45. #GrowthSummitlinkedin.com/in/jakestainer/ Quizzes ✔ No prize needed ✔ Not time bound ✔ More viral ✔ Easily segment your audience linkedin.com/in/jakestainer/ #GrowthSummit#onlinegrowthsummit Facebook ✔ Don’t make ads! ✔ Map out dream customer ✔ Use conversion campaigns ✔ Double-down on what works ✔ Remember the 3-part funnel Giveaway ✔ Prize needed, doesn’t have to be expensive ✔ Time bound ✔ Few shares ✔ High completion rate
- 46. Thank you Jake Stainer Head of Performance Marketing, Typeform linkedin.com/in/jakestainer/