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Informed Seller Guide

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Page 1 Not intended to solicit buyers or sellers currently under contract with a broker.
TABLE OF CONTENTS
Meet Serge and the Associates
What I can do for you
My Marketing Program
My “Smart Marketing” Program
Ab...
Mission Statement
This will be accomplished by implementing a proactive, innovative, progressive, highly
advanced and focu...
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  1. 1. Page 1 Not intended to solicit buyers or sellers currently under contract with a broker.
  2. 2. TABLE OF CONTENTS Meet Serge and the Associates What I can do for you My Marketing Program My “Smart Marketing” Program About Re/Max real estate Client testimonials Realtor interview questionnaire How to accurately price your home Exiting a listing guarantee How to prepare your home for showing Before we meet Getting buyers excited about your home Tell me about your home Top ten features of your home My commitment to You Letter from Serge Bourgoin Page 2 Not intended to solicit buyers or sellers currently under contract with a broker.
  3. 3. Mission Statement This will be accomplished by implementing a proactive, innovative, progressive, highly advanced and focused marketing program in order to achieve the best possible outcome. I Understand I recognize the value of repeat business and client referrals and work hard to provide you with service that you would be proud to recommend to your friends and family. My goal is to create a superior real estate experience by meeting and exceeding your expectations every step of the way. MY COMMITMENT TO YOU! real estate experience. Combine this with exceptional customer service, communication and an internal desire to represent my clients to the best of my abilities, I accomplish a superior That is my commitment to you! My Abilities I am a highly motivated professional, dedicated to being the best that I can be. Through the proper implementation of my systems and business plan, I establish a winning relationship with my clients. My proactive approach helps to ensure your success. My Clients I realize that my clients are entrusting me with one of the most valuable possessions that they will own in a lifetime. With honesty and integrity I will implement my knowledge and resourcefulness to provide dependable results. I am sensitive to my client’s needs and committed to their satisfaction. Page 3 Not intended to solicit buyers or sellers currently under contract with a broker.
  4. 4. Thank you for allowing me to present myself to you. The information provided is meant to help you make a critical decision. You are considering selling one of the largest assets you own. For only a small amount of your time, I would like the opportunity to demonstrate to you what I can do for you versus any other means of selling your home including the services of other Realtors. Should you hire an acquaintance that can just put your home on the internet, sell it on your own, or should you hire Serge Bourgoin and Associates with a proven track record of marketing and selling hundreds of properties like yours? I want to help you make a decision that may save you thousands of dollars. I trust the following information will help make that decision. Sincerely Yours, Serge Bourgoin Team Leading Edge RE/MAX Elite Office: 780 406 4000 Direct: 780-995-6520 Cell: 780 995 6520 Website: www.sergebourgoin.com www.findmyhouse.ca e-mail: findmyhouse.serge@gmail.com LETTER FROM SERGE Page 4 Not intended to solicit buyers or sellers currently under contract with a broker.
  5. 5. SERGE BOURGOIN FOUNDING MEMBER & SENIOR MANAGING PARTNER TEAM LEADER Founding member of Serge Bourgoin & Associates, and creator of Team Leading Edge, Serge has been a real estate and investment advisor since 1985. He is a skilled negotiator and will negotiate the highest possible price and best terms for you and your situation. Serge’s experience with new home construction adds another level to the great services he and Team Leading Edge can provide you. As a professional full-time real estate agent he has been a recipient of multiple real estate awards including: RE/MAX President Club Member RE/MAX 100% Club Member RE/MAX Platinum Club Member RE/MAX Hall of Fame Member Graduate of the Institute of Luxury Home Marketing Seminar & Keynote Speaker Additional honours received by the Canadian Securities Institute include: Honours Graduate of the Canadian Securities Course Honours in Professional Financial Planning Page 5 Not intended to solicit buyers or sellers currently under contract with a broker.
  6. 6. As a lifelong resident of Edmonton, JP can put this inside knowledge to work to find the right property in your neighbourhood of choice. Using the latest internet marketing tools, his personal goal is to expose your property to the widest possible range of qualified buyers. Having been in the real estate arena for the last 7 years, JP has had the opportunity to maintain a comprehensive real estate investment portfolio. These would include ownership in rental properties as well as investment interest with land development projects and limited partnership syndications. JP’s background is further complimented with the completion of Business Management at Grant MacEwan University in Edmonton, Alberta. As a Realtor , he will draw upon his education especially in the areas of Marketing and Sales to offer esteemed services to his valued clients. Good communication is the cornerstone of any successful relationship. You can count on JP to provide you with the information you need and to work as a team in a manner that suits you best. JP believes exceptional service and loyalty to customers builds lasting relationships. With that statement, he has made a personal commitment to provide that level of service to every individual he is fortunate to have met and helped. J.P. DUMLAO ASSOCIATE PARTNER Page 6 Not intended to solicit buyers or sellers currently under contract with a broker.
  7. 7. JOE TOLVAY ASSOCIATE PARTNER Initially having started in the industry as a Mortgage Planner, Joe switched his focus and joined Team Leading Edge as a Real Estate Professional. His philosophy is that “client satisfaction is #1 above all else”. Offering sound advice and finding clients the right deal to suit their needs is what Joe does best. Having lived most of his life in Edmonton, Joe found a true appreciation for real estate after returning from Japan where he lived for almost two years. Where real estate was practically “non-existent, it’s great to live in a city that keeps on growing... and that’s exciting for anyone who’s looking to buy or sell a home” says Joe. Joe’s educational background consists of achieving Honours with Distinc-tion in Advertising and Applied Sales while completing both Business Market-ing and Business Management programs at N.A.I.T. in Edmonton, Alberta. This, in tandem with his strong work ethic and ability to make anyone feel at ease makes Joe the right choice for you. Joe Tolvay cell: (780) 906-6887 e-mail: findmyhouse.joe@gmail.com Page 7 Not intended to solicit buyers or sellers currently under contract with a broker.
  8. 8. MEET THE ASSOCIATES PATRICK PALAYPAY Associate Patrick epitomizes integrity, energy, hard work, and creative service in every detail of a real estate transaction. Having lived in Edmonton his whole life, Patrick has a thorough understanding of the city. This has been greatly beneficial in assisting his clients in finding their perfect home. Patrick believes that great customer service, consistent communication, strong attention to detail and ensuring a positive experience for his clients is #1! Patrick’s approach to any transaction is this: “it is about the people, not the agent. I know what it means to communicate and I know what it takes to successfully close a transaction making the buying or selling experience positive and seamless!” Patrick Palaypay cell: (780) 235-4430 e- mail: findmyhouse.patrick@gmail.com LUC COTE Associate After moving a lot as a child, Luc finds himself back in the city he was born in and remains a proud Edmontonian. Luc spent ten years in Arizona and two years in Chicago before moving back to his home city. As an Edmontonian, Luc is passionate about the growth and success ofthe city and surrounding area. Prior to pursuing a career in real estate, Luc spent five years in sales and customer service as he takes great joy in serving others. Known for his quality work and attention to detail, he will make sure you and your family are taken care of from start to finish, whether or not you’re in the market to buy or sell. His never-ending desire to keep up with technology is a huge asset for marketing your current home or finding your next home. Call Luc today for an in person meeting to discuss what is best for your real estate needs. Luc Cote cell: (780) 934-8333 e-mail: findmyhouse.luc@gmail.com Page 8 Not intended to solicit buyers or sellers currently under contract with a broker.
  9. 9. MEET THE ASSOCIATES LEQUAN NGO Associate LeQuan has lived in Edmonton most her life and is familiar with the city and sur- rounding areas. With a Bachelor of Education from the University of Alberta and years of teaching experience, LeQuan has the experience and expertise in assisting and guiding others to achieve their dreams. She is definitely a people person. In addition to English, she also speaks Cantonese and Teochew.  As a winner in the sports arena at multiple levels with city and league champi- onships under her belt, she knows the value of teamwork and perseverance in achieving top results. She is dedicated to providing the best service possible to her clients at all times. As a mother of two, LeQuan understands the importance of finding the perfect home for your growing family. LeQuan also understands that client need and life- style changes over time. she is excited to be part of the real estate journey for her clients. Client satisfaction is her top priority. She continuously works for the best interest of her clients. If you’re looking for someone who is dedicated in meeting your real estate needs and exceeding your expectations, then give LeQuan a call and let’s get started! LeQuan Ngo cell: (780) 884-3723 e-mail: findmyhouse.le@gmail.com Page 9 Not intended to solicit buyers or sellers currently under contract with a broker.
  10. 10. elenaugliotta HELENA GUGLIOTTA Administrative Assistant & Client Care Co-Ordinator Helena has been involved in Real Estate since 2004. Working in Residential and Commercial Property Management, the mortgage industry and now Real Estate, has all assisted to mold Helena into the real estate professional she is today. Helena provides the highest level of customer service and individualized attention, all while maintaining the utmost levels of integrity, confidentiality and respect. Helena plays an active role in the success of the teams clients real estate transactions. Her level of professionalism, knowledge of the market and ability to take the broad view makes her a valued and trusted resource to buyers and sellers alike. Office phone: (780) 995-6520 e-mail: findmyhouse.ca@gmail.com JAKE NASOL LORIA Director, Internet Marketing & Social Media Jake Nasol Loria, born and raised in the Philippines is a licensed real estate broker. Before joining Team Leading Edge, Jake worked as a Financial Advisor and was recognized as one of the top Financial Advisors in his area in 2012. That same year also saw him become the Marketing and Communications Manager of the first RE/MAX franchise in the Philippines. In the second quarter of 2014, Team Leading Edge recruited Jake to be the team’s Director for Internet and Social Media Marketing. Tasked with managing the team’s online SEO and SEM success, Jake is more than willing to go above and beyond to contribute in helping the team achieve its goals. e-mail: findmyhouse.jake@gmail.com MEET THE CLIENT SUPPORT & MARKETING TEAM Page 10 Not intended to solicit buyers or sellers currently under contract with a broker.
  11. 11. MEET THE BUSINESS PARTNERS THE MORTGAGE GROUP ALBERTA LTD. As mortgage brokers, we have access to many lenders and work on your behalf to find the best mortgage rates and products for you, whereas a bank only offers their own products and rates. This way, clients can be sure they are getting the most competitive rates. The banks I have access to include TD Canada Trust, Scotiabank, ATB, Servus Credit Union, ING, National Bank of Canada and more. There is no cost to using a broker since we are paid by the lender. We’re a one stop convenience, so that you don’t waste any time. SCOTIABANK We understand the need for satisfaction and efficiency in arranging your mortgage. For the past 10 years we have been dedicated to providing professional mortgage advice and quality customer service. We specialize in purchases, refinances and switches and we can finance houses, condos, rental units and vacation properties. We have the knowledge and expertise to assist you with all your financing needs, and with two mortgage professionals working for you at all times, you can expect the highest level of customerservice. Kevin Waters & Keith Crosland cell: (780) 893-3136 e-mail:kevin.waters@scotiabank.com e-mail:keith.crosland@scotiabank.com Chita Metcalfe and Jenny Choi: (780) 399-7947 www.edmontonmortgagesource.com e-mail: teamtmg2015@gmail.com Page 11 Not intended to solicit buyers or sellers currently under contract with a broker.
  12. 12. MEET THE BUSINESS PARTNERS CANADIAN RESIDENTIAL INSPECTION SERVICES Canadian Residential Inspection Services is one of Canada’s oldest and largest Home Inspection companies. We have been providing high quality un-biased Home Inspections across this great country since 1988. I personally have performed over 2500 inspections in the past 7 years. Our reports our presented on site, at the time of inspection. Detailed information in an easy to understand format, along with education provided to you so you can make an informed decision, providing you with a second pair of eyes. David Watson: (780) 909-8945 Visit our website: www.canadianresidential.com TD CANADA TRUST With over 10 years of experience in the mortgage industry and d seen as a leader among his peers and colleagues, Bob will provide you with the very best in customer service and advice. Whether you’re a first time home buyer or a seasoned homeowner, Bob is committed to making your mortgage experience comfortable, well informed and easy. Bob Rees: (780) 975-9747 e-mail: bob.rees@td.com MOJO DESIGN MoJo Design Inc. is featured regularly on Breakfast Television for City TV, together with the Homes for the Holiday Tour in Glenora. Their portfolio ranges from kitchen and bathroom renovations, show home decorating for local builders, window treatments and soft goods, home staging consultations and interior décor. Maureen Wright (Mo) and Johanne Lewis (Jo): (780) 455-5229 Visit our website: www.mojodesigninc.com Page 12 Not intended to solicit buyers or sellers currently under contract with a broker.
  13. 13. Based on Serge’s 2011 Sales Record With my marketing plan, strong negotiation skills, and experience you can expect: Higher Selling Price to Asking Price Ratio! What This Means For You: More Money In Your Pocket! On the sale of a $500,000 home that would mean an extra $7,750 in your pocket! On the sale of a $1,000,000 home that would mean an extra $15,500 in your pocket! 13% Faster Sale Than The Average Realtor! What This Means For You: Your home will be sold with minimum amount of showings, reducing the stress involved in preparing your home and the inconvenience of being out of your home for those showings. WHAT I CAN DO FOR YOU! Page 13 Not intended to solicit buyers or sellers currently under contract with a broker.
  14. 14. MY MARKETING PROGRAMS My exclusive marketing program provides: 100% Satisfaction Easy Exit Listing Agreement* Communication Guarantee 35 Step Marketing Plan Compare my plan and you can see why my *35 Step Selling System* is so effective that you will obtain the top price and easiest sale with the fewest possible problems GUARANTEED! Page 14 Not intended to solicit buyers or sellers currently under contract with a broker.
  15. 15. The “Smart Marketing Program” was developed to maximize the potential selling price of a home. Under this program in some cases it might be possible to achieve up to 10% higher selling price. A home that is fully staged/prepared can have a 10% higher selling price when compared to a non-staged home. With my “Smart Marketing Program”, I provide a professional home staging consultation (or a formal appraisal, whichever would be the most beneficial in attaining the highest price for your home) at the cost of Serge Bourgoin and Associates! All of my featured home videos can be found on www.SergeBourgoin.com and www.FindMyHouse.ca I will have 300 professionally upgraded “JUST LISTED” post cards delivered within your neighborhood, informing those who may have friends or family interested in moving that your house is on the market! Another benefit is that a professionally upgraded “Feature Sheet Booklet” will be compiled to showcase your beautiful home! I will also use social media to your advantage! Your home will be campaigned on Facebook, Twitter, and Kijiji. The costs to have your home promoted in the targeted demographic news feed on Facebook will be covered by me! Ask me if your home is a good candidate for the “Smart Marketing Program”. MY SMART MARKETING PROGRAM Page 15 Not intended to solicit buyers or sellers currently under contract with a broker.
  16. 16. ABOUT RE/MAX REAL ESTATE What does this mean to you? We control the market... We control the buyers! Did you know that Re/Max Real Estate in Edmonton has more than double the market share of its nearest competitor? Edmonton, Alberta Page 16 Not intended to solicit buyers or sellers currently under contract with a broker.
  17. 17. ABOUT RE/MAX REAL ESTATE I will increase your chances of selling your home exponentially for more money and in the shortest time possible! About Re/Max Real Estate RE/MAX professionals lead the industry in terms of experience, education and sales. In Western Canada, they average about 16 years of experience, and across the network, hold a higher number of professional designations than associates of any single competitor. On average, RE/MAX outsells the competition 3 to 1 across Canada. RE/MAX is supported by over 40 years of brand name development, referral services, promotional support and other benefits that today are an integral part of the RE/MAX network of over 100,000 Sales Associates in over 7,000 offices in 65 countries worldwide. RE/MAX has the network to provide the best real estate experience throughout the world. The RE/MAX hot air balloon trademark is one of the most widely recognized trademarks in North American business and is now a global brand. No other real estate organization has the level of brand recognition and definition of RE/MAX. The brand draws buyers and sellers and as a result no one in the world sells more real estate than RE/MAX. Page 17 Not intended to solicit buyers or sellers currently under contract with a broker.
  18. 18. ABOUT RE/MAX REAL ESTATE Repeat and referral clients are the lifeblood of the real estate business. Approximately 70% of RE/MAX business comes from repeat and referral clients, a testimony to the high calibre of service RE/MAX customers have come to expect from their Sales Associates. RE/MAX is a front-runner in terms of giving back to the community, often devoting endless support to countless charities and local causes. The RE/MAX sponsorship of Children’s Miracle Network is a great example of RE/MAX community citizenship. Since 1992, RE/MAX has been a major contributor to the Children’s Miracle Network; a North American fund-raising organization dedicated to generating funds and awareness programs for the benefit of children served by its over 170 associated hospitals. RE/MAX across Canada raises over $4 million annually on behalf of 14 Canadian children’s hospital foundations. As well, RE/MAX of Western Canada created the “Quest for Excellence Program”. This bursary program was established to recognize the success and on-going pursuits of Western Canadian students. A “Quest for Excellence” involves any student in Grade 12 who demonstrates passion, commitment and dedication, positive attitude and enthusiasm for one of six categories. RE/MAX presents 24 cash bursaries of $500 each. The categories are Leadership, Sports, Technology and Trades, Fine Arts, Performing Arts and Community Service. RE/MAX is proud to recognize students, in the very communities in which we live and work, for their outstanding achievements. Education is the building block of our future and if the children we hear from every day are any indication,ourfuture has never been brighter. Proud Sponsor Of: Page 18 Not intended to solicit buyers or sellers currently under contract with a broker.
  19. 19. CLIENT TESTIMONIALS - SERGE BOURGOIN “Serge kept us informed at all times during the currency of the listing, and we were thrilled by the marketing and exposure he generated on my home. Then when it came time to negotiate an offer he was able to get us the deal we needed to meet our goals and needs” - Sandy Hill “What can I possibly say about Serge Bourgoin? After my husband and I searched for a house with another realtor for three months (and came up with absolutely nothing) just by chance I ran into Serge. After showing me the property I had contacted him about, he asked a couple questions about what my husband and I were looking for and claimed he could find me a house in two weeks. I figured I had nothing to lose and asked him to go ahead and try... Serge worked incredibly hard for my husband and I. He listened when I told him what we wanted and didn’t want and only showed homes that fit our criteria. Going out with Serge to look at properties was never a waste of time, and he was always honest in his own assessment of the properties we were looking at. Finally, one day Serge took me out to look at properties again and told me he was saving a “special” house for last. When we finally arrived at the property I knew we had found the one and it was only because of Serge that we are now living in the house of our dreams - and true to his word - Serge found me a home in two weeks. I am incredibly grateful to Serge and he has our complete recommendation and endorsement as a realtor. There is no one else I would list or look for a home with again.” - Dustin and Tanya Thiessen Page 19 Not intended to solicit buyers or sellers currently under contract with a broker.
  20. 20. CLIENT TESTIMONIALS - J.P. DUMLAO “JP did an outstanding job not only finding us our beautiful home, but helped us to obtain an amazing price. He was literally available 24/7, personally walked us through the process from beginning to end and handled many details to lessen our stress. JP went above and beyond what most realtors would have done and had a genuine conern in getting us into the right home at the right price. Thank you JP!” - Joe & Grace Edmonton,Alberta “Me and my husband are not first time home buyers but we have never used realtors because we’re uncertain. We are not too sure about everything and of course we all have heard stories about realtors and some of the stories not so good, but then again these are only stories, not proven. The time came and we decided we wanted to purchase a new home, a friend of mine was raving about JP. She said she highly recommends him and that he’s there to help all the time and keeps his loyalty to his clients. Again we were thinking twice, we never had a realtors help beforeletalonetalktothemregardingbusiness.I was never aware of what they can do to help. I told my husband and after a few days of thinking, We thought we would give it a shot. If this friend of mine is raving so much about the guy then maybe he’s worth talking to. So we did and it was the best decision we ever made. My friend was right. JP helped us all the way. He made sure he told us everything, he’s very clear when it comes to commission and every single aspect of home buying and selling. I was surprised when he said he will be hiring people to help us out without us spending a penny. He is very patient with us who are huge skeptics and in the end we are the ones raving about JP too. I dont know how he does it though, he makes sure he gets back to us right away even late at night when we needed his expertise. We’re glad we had him help us out and to cut the story short, We highly recommend JP Dumlao.” - Ryan & Rose Marie Page 20 Not intended to solicit buyers or sellers currently under contract with a broker.
  21. 21. CLIENT TESTIMONIALS - JOE TOLVAY “I had a great experience with Joe. He was very knowledgeable, reliable, and easy to deal with. He had a lot of knowledge about the Edmonton market as well as purchasing a new build. He walked me through the steps of purchasing a new home which made the whole process as easy as possible. I would recommend Joe to anyone looking to buy or sell their home and will most definitely use his services in the future. Thanks for a great home buying experience!” - Mona Crewe “Fantastic experience! No words of praise and appreciation could do him justice. Joe was very prompt, honest, smart and experienced. He made purchasing our home a breeze from A to Z. His warm, friendly and non-pressure attitude won us over (we weren’t even thinking of going with a Realtor). He realized our preferences and needs more than we actual- ly did. Moreover, he was available around the clock and always within our reach, whether late at night, or on weekends. Through his dedication and hard work, our family is blessed with a house to call “home”. What else can we say? HE IS THE MAN!” - Ali Al-Dabbagh & Hala Al-Musawi Page 21 Not intended to solicit buyers or sellers currently under contract with a broker.
  22. 22. REALTOR INTERVIEW CHECKLIST The single largest determinable factor for a successful sale of your home is the Realtor and Agency you choose to market your home. Hiring the right team of professionals can be an overwhelming task when selling one of your biggest investments. QUESTION AGENT TEAM LEADING EDGE How long has the Realtor been in Real Estate? Do they have testimonials? How many days on average did it take to sell their listings versus the city average? What is their listings to sale price ratio? Do they work in a high producing office, creating synergy & support, helping to maximize the home’s exposure on the market? Do they have their own website to promote your home on so as to not rely on REALTOR.CA and how many new visitors to the site per day? Buying, Selling & Building since 1984 YES! Our Team: 40 REA Average: 46 Our Team: 98.25% REA Average: 96.7% RE/MAX #1 in market Share! YES! www.FindMyHouse.ca Has over 500 new & unique visitors to the site per day! Page 22 Not intended to solicit buyers or sellers currently under contract with a broker.
  23. 23. REALTOR INTERVIEW CHECKLIST Do they send out flyers in the neighbourhood with “Just Listed” info on your home to create the most exposure? Do they use social media: Facebook, Twitter & Linkedin to promote the property? Do they supply showing feedback of the buyers to the client from the buyer’s agent? Will they guarantee if you are not happy with their service that they will cancel the listing agreement? YES! See Guarantee YES! YES! YES! YES! Do they have a system to increase the awareness of your home to other Realtors? QUESTION AGENT TEAM LEADING EDGE Page 23 Not intended to solicit buyers or sellers currently under contract with a broker.
  24. 24. HOW TO ACCURATELY PRICE YOUR HOME Real Estate studies have shown that in a steady market: 75% of homes for sale at an accurately suggested listing price, sell in 3 weeks or less. 95% of the homes priced at just 2% under the suggested listing price will sell within 2 weeks. If a home is over-priced by just 5%, chances are 1 in 20 that the home will sell in 12 weeks or less. My suggested listing price is an experienced evaluation of what a home would sell for, without undue waiting or inconvenience. The report we will be providing you at the listing appointment represents my considered opinion of what a buyer would likely be willing to pay for a home such as yours, within a reasonable period, in today’s real estate market. Page 24 Not intended to solicit buyers or sellers currently under contract with a broker.
  25. 25. Exiting A Listing Guarantee My commitment to EXCELLENCE in marketing your home is serious. As part of my commitment to you, I GUARANTEE to complete the following services quickly and effectively expedite the sale of your home: 1. PRICE ANALYSIS: I guarantee to provide you with the most complete research and analysis of the property and pricing trends affecting your home and I will assist you in determining the most effective listing price. I guar- antee to update this information in the even of significant changes in local market conditions. 2. YOUR PROCEEDS FROM THE SALE: I guarantee to provide you with an estimate of the monies you will re- ceive upon the sale of your home. I also guarantee to update that information upon the receipt of all written offers to purchase your home. 3. HOME FEATURES FLYER: I guarantee to design and distribute a special flyer explaining the features of your home to prospective buyers and to agents who work with buyers in your price range. 4. COOPERATIVE LISTING MANAGEMENT: I guarantee to submit your listing data on MLS and exposing it to all REALTOR®s. 5. FOR SALE SIGN: I guarantee to place a “For Sale Sign” on your property showing my telephone number so I will receive phone calls for buyer pre-qualification. 6. QUALITY COMMUNICATION: I guarantee to keep you informed as to anything that is pertinent to you at all times and make myself available to you for questions continually throughout the listing period. 7. CORPORATE COVERAGE: I guarantee that our office will be staffed during normal business hours (with the exception of holidays), and after business hours there is a professional answering service to have me paged 7 days a week/24 hours a day. 8. MANAGEMENT AVAILABILITY: I guarantee that if for any reason you have a question or circumstance that you would like addressed by our management personnel, you will have satisfactory access and immediate personal attention. 9. PURCHASE OFFERS: I guarantee to present all “Offers to Purchase” to you and assist you in all negotiation. I also guarantee that once you have accepted an offer, that I will keep you informed during the entire transaction through closing. 10. RELOCATION ASSISTANCE: I guarantee to provide you information on our relocation services, which I will make available to you without cost or obligation, regardless of where you are moving. MY MARKETING GUARANTEE is part of your exclusive listing agreement with me, and should I fail to provide these services, you are entitled to terminate the listing. Written termination notice must state the reason(s) for the termination and agreed to by my office manager. You also agree to provide me with an opportunity to correct the situation within a 24-hour period following the termination notice. If the listing is terminated, there shall be a termination fee and the termination provisions of the listing agreement shall apply. Page 25 Not intended to solicit buyers or sellers currently under contract with a broker.
  26. 26. How To Prepare Your Home For A Showing You don’t get a second chance to make a good first impression - a small investment in time and money can give your house the advantage over competing homes in your neighbourhood when it comes time for your sales representative to show it to a prospective buyer. Here are some suggestions for preparing your home for showing. PRICE IT CORRECTLY: If not priced right, the rest of this list will not matter. EASY TO SHOW: Generally, buyers will not schedule to meet your needs. CLEAN, NEAT & TIDY: By far the best return on your time and money. We will be able to provide you with a more comprehensive list once your property is listed. MAINTENANCE Repair leaky taps and toilets Clean furnace and humidifier Tighten doorknobs and cupboard latches Repair cracked plaster Touch up chipped paint Clean and repair windows Repair seals around tub and basin Replace burned out light bulbs Oil squeaking doors CLEANLINESS Clean and freshen bathrooms Clean refrigerator and stove Clean furnace exterior Clean washer, dryer and laundry tubs Clean carpets GIVE YOUR HOME SPACIOUSNESS Clear halls and stairs of clutter Store surplus furniture Clear kitchen counters and stove Make closets neat and tidy CURB APPEAL Cut lawns Trim hedges and shrubs Weed and edge gardens Pick up litter Clear drive and walkway of snow & leaves Repair soffits and eaves troughs Clean out garbage Touch up paint CREATING A BUYING MOOD Arrange to be absent during the showing Turn on all lights Turn on air conditioning when necessary Light fireplace Open drapes in the daytime Play quiet background music Clean and tidy the porch and foyer Does the doorbell work? Is the door hardware in good shape? Is the air fresh? Page 26 Not intended to solicit buyers or sellers currently under contract with a broker.
  27. 27. INFORMED SELLER PACKAGE For Single Family Dwellings Write down any questions you might have so that I can answer them at our appointment Complete the following pages “Getting Buyers Excited About Your Home” & “Top 10 Features of Your Home” Have a few things ready before the appointment: - A copy of your Real Property Report with compliance - Calculate your average utility bill - Copy of keys - Contact numbers for all parties involved, including work numbers - The most recent property tax bill - Blueprints (if available) - 2 or 3 great summer pictures of your home and yard if available For Condos/Townhouses: Current Bylaws and financial statements The last 1 year supply of Condo Association meeting minutes and any extraordinary or special meeting minutes A copy of any special levies or assessments The names, address, and contact information of Strata Council President & Strata Management company. If you are selling a home that is rented in whole or in part, the following will be required: Full names and telephone numbers of existing tenants, date of last rental increase, and the amount of damage deposit. Please provide details of when the rental agreement began and copy of rental agreement if applicable; What the current rent is, when the rent is due, and what does it include (Utilities, etc...) Before we meet there are a few things for you to do to make the process run smoothly: Page 27 Not intended to solicit buyers or sellers currently under contract with a broker.
  28. 28. gettingbuyersexcitedaboutyour home My marketing is designed to show buyers what makes your home unique: Page 28 Not intended to solicit buyers or sellers currently under contract with a broker.
  29. 29. TELL ME ABOUT YOUR HOME Why did you decide to buy this home yourself? Schools, amenities, views, convenience? Why do you love living here? What are the things you enjoy most? What could you tell buyers about the neighbourhood? Why will it be hard for you to leave your home? Which features of your home would excite buyers? What renovations or improvements have you done to your home? Page 29 Not intended to solicit buyers or sellers currently under contract with a broker.
  30. 30. TOP 10 FEATURES OF YOUR HOME Page 30 Not intended to solicit buyers or sellers currently under contract with a broker.
  31. 31. Page 31 Not intended to solicit buyers or sellers currently under contract with a broker.
  32. 32. INFORMED SELLER PACKAGE Leading the way in extraordinary service... TEAM LEADING EDGE RE/MAX ELITE 304 Windermere Rd, Edmonton, Alberta AB T6W 2Z8 Direct: 780-995-6520 Office: 780-406-4000 Email: findmyhouse.serge@gmail.com Website: www.SergeBourgoin.com www.FindMyHouse.ca Page 31 Not intended to solicit buyers or sellers currently under contract with a broker.

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