http://jakelarsen.me/youtube-the-wild-west/ Why YouTube is the Wild West Go Viral on YouTube Learn From Case Study's of ZAGG How To Optimize Your Videos Created By: Jake Larsen YouTube Marketing Ambassador http://JakeLarsen.me SMX 2013 San Jose

1. & the
Wild West
@JakeLarsen7

2. Who Am I?
• Writer
• Designer
• Director
• Producer
• Editor
• Marketer

3. Who Am I? What I’ve Done

5. ZAGGtv YouTube Channel
Lifetime Stats Product Page EXTREME Campaign
July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days:
30 Days:
$100 4%
AD COST: $170,000
Views: 25,571,944 IMPRESSIONS: 47.8 MILLION
Minutes: 13,211,626 $75 3%
CLICKS: 389,000
Subscriptions: 7,091 $50 2%
COST / VISIT: $0.24 (Avg: $2)
Conversions: 10,751 UNITS SOLD: 346,148
No Video
No Video
REVENUE: $3.2 MILLION
Value: $1,452,424.57
Video
Video
$25 1%
ROI: +1,797%
ZAGGtv Time Line iPhone 4S
Scratch Test
200,000
VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5
Scratch Test Destroyed Unboxing EXTREME
iPad 3
Scratch Test
100,000
2009 Created ZAGGtv 2010 2011 2011 2012 2012
JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER

6. YouTube Marketing AmBADASSador

7. Why?

8. New Land

9. What Made the West Wild?
Freedom

10. Gold

11. What Makes Wild?
• High Demand
• Low Supply
• New Land
• Freedom
• New Opportunity

12. What Makes Wild?

13. What Makes Wild?
53x
Video likely to appear
on first page of Google.

14. What Does It Mean?

16. Then

17. Now

18. Then

19. Now

24. Traffic Sources

25. But Videos Are Expensive...
... We Can’t Afford It.

26. But Videos Are Expensive...
... We Can’t Afford It.

27. Popular Videos

28. iPhone 5 Unboxing

29. iPhone 5 Unboxing

30. iPhone 5 Unboxing
Cost: Nothing

31. tv: Spikes
iPhone 5 Unboxing
Video Launched HzO Video
(Waterblocking)
InvisibleSHIELD EXTREME
iPhone 4S Launched with iPhone 5
Released iPad 3
Released
Popular Keyword Trends.

32. Increase Sales
* Product Pages with Video Get 3X more Sales

33. Site Analytics

35. 7 Secrets
to Getting Views

36. 1. Keywords

37. 2. Provide Value
The 3 i's
1. Informative
2. Instructional
3. Intertaining(Entertaining)

38. 3. Timing

39. 3.5 Trends

40. 4. Be Interesting

42. 5. Call to Action

43. 6. Optimize
Catchy, Interesting, Relevant
Link First
The More the Merrier

45. 7. Thumbnail

46. Velcro
Theory

47. Videos
Potential Customers

49. Grow a Pear

50. & the
Wild West
Blog: JakeLarsen.me
Twitter: @JakeLarsen7
Email: JakeLarsen7@gmail.com

51. & the
Wild West
Blog: JakeLarsen.me
Twitter: @JakeLarsen7
Email: JakeLarsen7@gmail.com