Social media failures and successes

1. Social Media Failures
& Successes
J. Aull | GSU

2. The Challenges of #Hashtag Campaigns
• https://www.clickz.com/what-can-be-learned-from-2-of-2015s-biggest-social-media-campaign-fails/22120/

8. When a Brand Goes Down in Social:
“United Breaks Guitars”
• https://www.youtube.com/watch?v=5YGc4zOqozo

11. The Right Way to Address Social Media:
The Dominos Pizza Turnaround
• https://www.youtube.com/watch?v=AH5R56jILag
&
• https://www.fool.com/investing/2019/11/19/the-secret-behind-dominos-epic-turnaround.aspx

15. •

19. Social Media Failures &
Successes
J. Aull | GSU