Following up with a lead is easy, and yet most real estate agents can't seem to do it. Here are some tips to show you how simple steps can get you ahead in the game.

1. 5 10 15 20 25 30 35 40 45 50
Contacted Leads
Qualified Leads
100x decrease in
contacts after 30 mins.
21x decrease in qualifications after 30 mins.
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5 6 7 8 9 10 11 12
PercentofSalesClosed
Call Attempt
Receive Leads Call Leads
….Immediately
Secrets of Lead Follow-Up
minutes
TRY AGAIN
TRY AGAIN
TRY AGAIN
TRY AGAIN
TRY AGAIN
Will you call in time?
Approximately 50% of leads
don’t get followed up on AT ALL.
78%Average response time:
44 hrs.
That’s off the chart…
in a bad way.
1.29
average number
of attempts to
make follow-up
call
6-8
average # of calls
before customer is
ready to move
forward
9
point at which
you begin to see
diminishing
returns
They Didn’t Answer?!
Sources: B2B Roundtable, 2011