Final presentation for Product School's product management certification course. The slideshow goes through the Journey of coming up with a feature for Venmo.

1. Final Presentation
By Jai Sandhu

2. So, What Does Venmo do?
Send & Receive Money Securely
Make business purchases
Pay using your Bank account, debit
or credit card
Quickly Transfer money to your
Bank Account
Share your activities & react to your
friend’s activities

3. What Products does Venmo have?
iOS App Android App Web App

4. And How Does Venmo work?
Download App & Sign-up with
Email or Facebook
Link Bank Account or
CreditDebit Card
Search & Add People Pay or Request Money

5. Core Value
Make Venmo the Easiest way
to exchange money with
Friends & Businesses

6. What’s a User Persona for Venmo?
20 year old
College Sophomore
Works part-time
Very particular about Personal finance
Likes to settle debts ASAP
Lives with 3 other roommates
Share household itemsgrocery shopping duties with roommates
Loves eating out with Friends
Jenna - “The petty debt collector”

7. How does Jenna use Venmo?
Goes for Brunch with
Friends
Pays Check for the
table
Sends Venmo Request
to Each Friend

8. What are Jenna’s pain points?
● She has to create multiple
requests. 1 per person in the
group.
● She has to calculate each person’s
share

9. Are there other Jennas Out there?
According to Data released by Venmo on World Emoji Day 2016,
30% of all Venmo transaction include Emojis.

10. How do we eliminate the pain point?
Split
Feature

11. Split Feature to eliminate Jenna’s pain point
Existing Request or Pay
Screen
New Split Screen

12. Split Feature to eliminate Jenna’s pain point

13. Split Feature to eliminate Jenna’s pain point

14. Why build the Split Feature?
Solves a pain point for Users like Jenna
Aligns with Venmo’s core value of “Making it
easier to exchange money”
Low cost of development (Venmo already have a
Split feature for business payments made)
Competitive edge

15. How do we Measure Success?
Total # of transactions
# of users of Split feature
# of Existing Request type created
per user
# of Existing Request type created
per user of Split feature

16. How do We Launch?
Pre-Launch Launch Post-Launch
● Distribute build to internal users
● Create marketing assets
● Communicate to internal stakeholders
● Get legal clearance
● Submit apps for approval
● Make sure testing is completed
● Make sure analytics tracking is added
● DeployRelease products
● Publish Blog Posts
● Press Release
● Social Media Promotion
● Monitor Key Metrics
● Iterate

17. Summary - A Happier Jenna
Pays checks for groups
more
Request money easily from
entire group at once

18. Thank You