Modern Internet users already enjoy dozens of benefits that were hard to imagine only thirty or forty years ago. However, the period before us will bring even more exciting innovations in digital technology.

1. Augmented
RealityIs Coming To Make Our Lives Better
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2. Modern Internet users already enjoy dozens of benefits that
were hard to imagine only thirty or forty years ago.
However, the period before us will bring even more exciting
innovations in digital technology.
One of the most intriguing ones is the popularization of
augmented reality (AR). The report on the future of
augmented and virtual reality, issued by Goldman Sachs
predicts that this market has the potential to surpass $100
billion on a global scale by 2025.

4. 1. Amplified tourist experience
How many times have you visited a historical site,
wondering what it looked like back in the past? In the future
– and already in the present – you won’t have to wonder,
but you’ll be given a chance to virtually wander through
important places or pivotal battles.
For example, tourists visiting Great Britain can already enjoy
the benefits of AR. Namely, you can use the England’
Historic Cities app and go back to the times when important
historical events took place.

5. That way, the hologram of William Shakespeare will take
you around the Stratford-upon-Avon of his time.
Further, many new ways of choosing and visiting restaurants
and hotels are being developed as we speak. That way,
restaurant owners will be able to virtually project their
menus in front of their restaurants or provide information
regarding the wait time for the passing-by tourists.

6. 2. Augmented medical practice
Augmented reality is already used for medical treatments, as
well as in diagnosing diseases. For instance, medical
students utilize AR to improve their medical practice. That
way, they can perform surgeries with the help of
information provided to them via AR.
This enables them to obtain more vital data about the
patient and entire procedure on the go. As a result, they can
learn faster and increase the efficiency of their studies.

7. In addition, it’s not only medical students who use AR, but
experienced surgeons include this hi-tech option in their
work. Here you can see how AR improves surgeon’s
experience during a spine surgery.
Apart from that, the innovations in the field of AR can help
some patients recover sooner than expected. For example,
Felix Reges is a 9-year old boy who suffers from the
Hermansky-Pudlak syndrome, due to which he is blind.
Now, a head-on device enables him to augment the objects
around him and enhances his visual perception.

8. Also, when AR is paired with the advancements that
Internet of Things brings to healthcare, we can expect a lot
of patient-friendly solutions from modern technology in the
near future.

9. 3. AR in marketing and sales
Giving customers a chance to try a product and attracting
them via a personalized approach are two important
features of modern marketing. The introduction of AR in
this niche will help businesses increase their sales and
provide higher satisfaction for their customers.
For instance, E-commerce is one of the most propulsive
fields of modern economy. However, online buyers can’t
examine the quality or suitability of a product when they’re
shopping online.

10. This is where AR comes on stage. The Swedish furniture
mastodon IKEA has realized that, so now you can download
their IKEA Place app and put the furniture you choose in
different environments, from your living room to streets.
Similarly, the car industry is working on adapting AR-
elements to their needs. It will enable the car buyers of the
future to make virtual tours of the cars they’d like to buy, so
as to save their time and accelerate their search.

11. Since telling a story is an important part of marketing,
augmented reality will help business owners devise
customer-appealing content that will immerse their
customers into their stories.
That way, you’ll be able to launch projections/holograms of
your brand ambassadors or popular influencers to guide
your customers through your brick-and-mortar and online
stores.

12. 4. Safer driving via AR
Contemporary drivers can enjoy various benefits of GPS.
However, no matter how improved and updated GPS-maps
might be, they still come with different imperfections. As a
result, they sometimes misguide drivers and take them to
routes they don’t need at that moment.
The guys from Sygic have recognized that problem and
decided to use AR to solve it. As you’re driving your car,
your smartphone collects data about the road before you,

13. as an input for an AR-preview emitted via your smartphone
camera.
In addition to the route you’ve chosen, this app will provide
you with the visual information about the parking lots, gas
stations and speed limits along the way. Also, when you’re
driving at night, the navigation guidelines can be projected
on your windshield.

14. Apart from mere driving, car manufacturers are using AR to
come up with other cutting-edge solutions. For instance, the
MyCity enterprise has made virtual vehicles within their
project of building autonomous vehicles that will be able to
communicate with one another.
That way, they’ve saved some money and energy that will be
used for other parts of their project. Other car producers
should follow suit and make AR a part of their production
technology.

15. As we can see from the examples described in the text, this
is only the beginning of augmented reality. It will become an
inevitable part of many things we do.
From healthcare and travel to advertising and traffic, AR will
bring numerous benefits to humankind. Therefore, we
should try to use AR and its innovations in the best possible
ways to make our lives easier and more comfortable in years
to come

16. THANK
YOU!
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