Michael Tupanjanin, CEO at Jahia talks about the recent trends in digital experience marketplace worldwide and the company's strategy and focus for the years to come.

1. © 2002-2018 Jahia
Making digital simpler.
OCCAM’S RAZOR, HORSES,
ZEBRAS, AND EVOLUTION

2. © 2002-2018 Jahia
How we make decisions at Jahia

3. © 2002-2018 Jahia
Occam's razor is a
rule of thumb: the
simplest explanation
is often the best one.

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Think Evolution
not Revolution

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Think Evolution
not Revolution
Simplicity
means Speed

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Think Evolution
not Revolution
Complexity
is the enemy

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Complexity
is easy
Simplicity
is hard

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“When you hear Hoofbeats
behind you, think Horses not
Zebra’s.”

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Hoofbeats

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Hoofbeats: The Digital
Experience Platform
Market Size.
- Gartner
$9.7B
$18.5B
2 0 1 6 2 0 2 1
14%
CAGR

11. © 2002-2018 Jahia
3%
17%
laggards
leaders
vs
Hoofbeats in the Digital
Experience Market: The
Stakes are high.
POTENTIAL
BUSINESS
IMPACT
- Forrester
Compound Growth
Rates 2010-2015

12. © 2002-2018 Jahia
S&P 500 17%
3
%
32%
laggards
leaders
vs
Stock Price Growth
Hoofbeats in the Digital
Experience Market: The
Stakes are high.
SHAREHOLDER
PRESSURE
- Forrester

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of customers report
that the experience a
company provides is
as important as the
product or service
they bought.
of customer
expected to be
treated like a
person, not a
number.
Personalization is key
of customers want
companies to have
connected processes so
that “handoffs” from one
department to another are
seamless and treated with
context based on earlier
interactions. Customer
experience is much
broader than marketing.
Companies have to have
connected systems.
80%
84%
70%
CUSTOMER
EXPECTATIONS
ARE HIGH
- Digital Clarity Goup
Hoofbeats in the Digital
Experience Market: The
Stakes are high.

14. © 2002-2018 Jahia
of business buyers
want an “Amazon
like” experience
when buying from
other business.
82%
- Salesforce Research
Hoofbeats in the Digital Experience
Market: The Stakes are high.
Everyone expects an “Amazon like” or “Netflix”
experience when interacting with companies.
This sentiment goes beyond consumers.

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Hoofbeats in the Digital Experience
Market: The Stakes are high.
Ethics: Data Integrity
*Salesforce.com
- Salesforce Research
Facebook
“leaked” data
helped influence
the election
in the US.
GDPR was
launched
of consumers are
likely to be loyal
to the companies
they trust
95%
of customers are
worried that their
personal data is
vulnerable to a
security breach
63%
© 2002-2018 Jahia

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The future is coming and
companies need to keep up.
The stakes will continue to rise
Fourth Industrial Revolution / IOT
50% of searches will be voice based
50% of premium white goods will have a voice interface
Bitcoin – Cryptocurrencies everywhere
Self Driving Cars
Virtual Reality
AI assistants
Smart Speakers

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The Hoofbeats of Digital Transformation:
Did we listen for Horses or Zebras?

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Re-platforming
Resourcing
New Skills
Silo breaking
Managing Cultural and
Organizational impact
Companies and Digital
Experience Practitioners
A Revolution:
Large, Complex Digital Transformation
Re-platforming “Rip and Replace” Projects.
End to End solutions: Integrated Suites (all in one
platforms) dominant
Optimize Analysts Rating: Execution and Vision
New Capabilities “vision” race
Large Acquisitions to “win”
Grow business through large and complex deals
Vendors

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Digital Transformation :
Did we listen for Zebras ?
The Results : Perfect storm of High Growth, High stakes,
High Complexity,
Failure Rates: 7 out of 8 Digital
Transformations Fail * Forbes
A Main Culprit: Complexity / Integration
All in one “suites” poor at integration
Visionary capabilities
Monolithic architecture
Poor integration within suites
Integration Complexity
Time Delays
Over Budget

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Digital Transformation :
Did we listen for Zebras ?
The Results, part 2 :
Large acquisitions that add integration
complexity.
Latest $4B+
10% of platform functionality and
capabilities deployed (Zebras)
Vendor owns the roadmap
Large promise gap between Customer
Expectations and Company’s ability to
deliver great experiences. Suites are
slow
Suites in the cloud? Same old integration
problems

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An all-in-one platform is almost never practical.
When DX software vendors boldly claim full end-to-
end platform benefits, it rarely becomes reality.
Digital Transformation :
Did we listen for Zebras ?
Analysts are now saying :
© 2002-2018 Jahia

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Look for solid core capabilities to anchor a DX portfolio,
but dial up integration priorities around modularity,
extensibility, APIs, and connector frameworks.
Digital Transformation :
Did we listen for Zebras ?
Analysts are now saying :
- Forrester
© 2002-2018 Jahia

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The other big mistake, though, is constantly rolling
out faddish new tools in the absence of a broader
stack strategy and architecture
Digital Transformation :
Did we listen for Zebras ?
Analysts are now saying :
© 2002-2018 Jahia
- The Real Story Group

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33%22%11%30%
© 2002-2018 Jahia
Evolution not Revolution
Monolithic applications (suites) and
customizations slow you down
plan to go with single
vendor approach
will use open source
software that in-house IT
and partners can
customize
will use a “core” vendor that they
supplement with solutions
integrated into their stack
will build their own stack,
made up with integrated
“best of breed” solutions
SUITES
- Digital Clarity Group

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10.7%
Where to start
the Evolution :
Maturity Stage
56,6%
22.3%
Priority but
not started
At early
stage
At a mature
stage
- CMS Wire

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An integration Strategy redefines your
Digital Experience Strategy

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Aligns with regional or country-
level compliance, privacy, and
security standards
Easy to integrate among
front-end components
Low cost relative to
other solutions
Satisfies corporate policies
and/or preferred vendors or
platforms
Vendor with a significant
market presence in my
industry and/or region
“What are the most important characteristics when selecting a digital experience solution?”
45% 27% 26% 25% 24%
Where to start
the Evolution
- Forrester

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It’s your stack. What is your strategy
The revolution will come. The path is
Evolution
Content is the King. Data is the primary
currency
Extend Legacy systems capabilities.
Build internal integration competencies
Look for solid core capabilities to anchor a
DX portfolio. Focus on openness and
modularity for speed
Slow down on new features and fads.
Simplify the experience. Solve the
integration issues first.
Companies and Digital Experience
Practitioners should consider:
Where to start the Evolution
& Making Digital Simpler

29. © 2002-2018 Jahia
Look for solid core capabilities to anchor a
DX portfolio. Focus on openness and
modularity for speed
Slow down on new features and fads.
Simplify the experience. Solve the
integration issues first.
It’s the clients stack, not yours
Modularity and a modern
architecture is key. Give them
the tools
Less focus on Features. More
tools. More extensibility
Customer Success rates are
most important metric.
Vendors
Where to start the Evolution
& Making Digital Simpler

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Among Jahia’s strongest attributes is
integration and interoperability, with ample
ability to aggregate information and services
from disparate, third party resources.
Heritage of Simple, Open, and Modular
Where to start the Evolution
© 2002-2018 Jahia
- Gartner

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Customer Success
Jahia – The Horse
96,3%
Our renewal
rate
Jahia's customers report
that it offers excellent
support, both during and
after deployment. Gartner MQ
Thanks for
betting on us!

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Jahia:
A simple, Open, Modular
approach built for speed

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DMP
CDP
Data lake
AI
BI
Analytics Web
Mobile
Voice
Email
IOT
CMS
DAM
Portal
Commerce Order management
PIM
A/B testing
Personalization
Marketing
Automation
Social
DMP
CDP
Data lake
AI
BI
Analytics Web
Mobile
Voice
Email
IOT
CMS
DAM
Portal
Commerce Order management
PIM
A/B testing
Personalization
Marketing
Automation
Social
a DXP is a collection of technologies
Legacy Systems
CRM

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DMP
CDP
Data lake
Legacy Systems
CRM
AI
BI
Analytics
CMS
DAM
Portal
Commerce
Order management
PIM
A/B testing
Personalization
Marketing
Automation

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DMP
CDP
Data lake
Legacy Systems
CRM
AI
BI
Analytics
CMS
DAM
Portal
Commerce
Order management
PIM
A/B testing
Personalization
Marketing
Automation
Content
Management
Customer
DataMarketing
Commerce Insights
Digital
Experience

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Web
Mobile
IOT
Connecting the dots
to deliver great experiences on all channels
Social
Email
Voice
DMP
CDP
Data lake
Legacy Systems
CRM
AI
BI
Analytics
CMS
DAM
Portal
Commerce
Order management
PIM
A/B testing
Personalization
Marketing
Automation
Content
Management
Customer
DataMarketing
Commerce Insights
Digital
Experience

37. © 2002-2018 Jahia
YOUR DXP
powered by
The Digital Experience
Platform (DXP)
Connecting best of breed products to help
optimize the customer experience across all of
the business (DXP is unique for each
organization)

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Jahia Cloud
offering
Headless
CMS
Commerce
IO
Customer
experience
Digital
Future
Testimonials
Data &
Persona-
lization
New
Products!
Great Topics
What to expect for Jahia Days?