Leigh-Anne Stradeski (CEO, Euraka!) shares the learning and opportunities developed as Eureka! The Children's Museum devises and implements its digital strategy.

1. Journeys with Audiences
Leigh-Anne Stradeski
Eureka! National Childrens Museum
@eurekacorporate
online: #wddo

2. Leigh-Anne Stradeski
Chief Executive

3. Strategic Objectives
Use social media to:
• Build brand and reputation
as experts in play and
learning
• Increase visitor numbers and
income by connecting social
media with a visitor
experience that exceeds
expectations

4. Eureka! Experts:
developing our brand & reputation
February – November 2011 worked
with Northern Lights PR who:
• Developed an Experts blog
• Launched @eurekaexperts on Twitter
• Trained our management team on social media use

5. Has resulted in:
• Huffington Blog
• Consultancy opportunities
• Invitations to speak at events & publish articles
• Steady increase in blog views and comments:

6. Play 20: Bridging Experts & Audience
www.play20.org
• National campaign to get
families playing together
• Potential to extend brand
into every home and
achieve step change in
attitudes to play

7. Play 20: Bridging Experts & Audience
• 3,000 visits (9,000 page views)
• Some great endorsements…
• …and even greater feedback:

8. Using social media to build our audience
Creation of Communications Specialist role in 2011, as direct
recognition of the increasing importance of digital
communications.
6 months since beginning of the role:
• Facebook: 2,000 “Likes” to 4,500+
• 14,000+ check-ins
• 1.4 Million ‘friends of friends’
• Twitter: 675 to 1700+ followers
• Email subscriptions from 10,000 to 18,000+
• Two blogs - more than 1,000 views per month
• 600 followers on Google+
And more: LinkedIn, Foursquare, youtube, Instagram…

9. Quality, as well as quantity…
Social media is great for listening.
Whether feedback is good or bad, we:
• Acknowledge & say thank you
• Share with colleagues
• Find out more
Bad feedback is an opportunity to talk
about what we are doing right!

10. Set, meet & exceed expectation
110 reviews
Average rating: “very good”

11. Time for a quick plug…
• Follow us - @eurekamuseum
@eurekaexperts @eurekacorporate
• Like us! www.facebook.com/eurekamuseum
• Read our blog: www.experts.eureka.org.uk
• Visit Play 20 and start playing: www.play20.org
• Follow us on LinkedIn & connect with us!
• Watch out for our shiny new website later this year…