We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.

1. What is the future of Social Media?
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2. Social Media is World Media
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3. Social Media is boundary - less
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4. Social Media is for all age groups
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5. Global Data Snapshot
Total world population – 7,095,4786,818
Urban – 52%
Rural – 48%
Internet Users – 2,484,915,152
Internet penetration – 35%
Active Social Media Network Users – 1,856,680860
Social Networking penetration – 26%
Mobile Subscribers – 6,572,950,124
Mobile Penetration – 93%
Sources – US Census Bureau, Internet WorldStats, CNNIC, Facebook, ITU, CIA
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6. Active Users By Social Platform
Users in Millions
Facebook
1184
WhatsApp
400
Google+
WeChat
LinkedIn
300
272
259
Twitter
232
Tumblr
230
Sources - Most recent data by company – “We are Social Singapore “press releases, correct as at Jan 2014
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7. Apart from the above Social Media sites
• Pinterest - has around 20 million active monthly
users.
• Instagram - has 150 million active monthly users.
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8. On the Global front
• The social commerce market is forecasted to reach USD
30 billion by 2015.
• Leading global retailers are spending between 20-25
percent of their advertising budget on Social Media
channels.
• Nearly 90 percent of the top global banks use social
networking to achieve customer engagement.
• Mobile technologies can be used to cut the cost of a
financial transaction by up to 80 percent.
Sources – KPMG report
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9. India – Data Snapshot
• Total population – 1,220,800,359
Urban – 31%
Rural – 69%
• Internet Users – 151, 598,994
Internet penetration – 12%
• Active Facebook Users – 90,000,000
Facebook penetration – 7%
• Active Mobile Subscriptions – 893,862,000
Mobile penetration – 73%
Sources – US Census Bureau, InternetWorldStats, Facebook, CIA Fact book
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10. India - Internet Indicator
• Avg. Time that an Internet user spends on internet each
day through desktop or laptop – 4H 54M
• Mobile Internet penetration as a percentage of total
population is – 11 %
• Avg. time that a mobile Internet user spends using
mobile Internet each day – 2H 36M
Sources – US Census Bureau, Global Web Index wave 11
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11. India – Social Indicator
• Social Media penetration as a percentage of the total
population is – 12 %
• Avg. time Social Media user spent on Social Media each
day is – 2H 26M
• Percentage of mobile users using Social Media Apps on
the phone – 57%
• Percentage of mobile users using location- based services
– 29%
Source – US Census Bureau, Global Web Index wave 11
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12. India - Social Media Use
Own an account
Used in the past month
97%
Any Social Network
72%
94%
Facebook
55%
78%
Google+
35%
67%
Twitter
30%
54%
LinkedIn
Orkut
Source – Global Web Index wave 11
24%
51%
17%
Figure represent percentage of the internet users.
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13. India – Smartphone Users
• Smartphone penetration as a percentage of the total
population – 13%
• Smartphone users searching for local information via their
phone – 95%
• Smartphone users researching products via their phone –
91%
• Smartphone users who have made their purchase via
their phone – 54%
Source – Google’s “Our Mobile Planet” Report
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14. On India front
• Indians usage of Social Networking Sites provides
opportunities to firms for using Social Media to engage
customers, brand building, product launches, etc.
•
The Social Media usage is primarily driven by the rising
number of active Internet users, who are accessing
Internet through a number of devices.
• Increase in the use of smartphone and rising mobile
Internet usage has supported growth of active Internet
users in the country.
•
Social Media platforms are not only restricted to the
Social Networking Sites such as Facebook, Twitter and
LinkedIn, rather extended to various forms of Social
Media including blogs, social bookmarking, geo-location
sites and daily deals.
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15. “The mobile Internet users in the country are
expected to grow from 4.1 million users in 2009 to
164.8 million in 2015 at a Compound Annual Growth
Rate (CAGR) of 85 percent.”
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16. Social Media is also extended to different
content sharing sites such as –
• YouTube
• Slide Share
• Flickr
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17. STATISTICAL ANALYSIS OF SOCIAL
NETWORKING SITES
Facebook
• Facebook has over one billion users, and
approximately 200 million are mobile users only.
• This makes mobile market very important.
Thus, companies and software vendors need to
provide smartphone applications to cater to the need
of mobile world, and attract a large customer base at
the same time.
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18. International users of Facebook
• Use of Social Media is increasing in every country.
• Social Media can help companies to expand their
reach and Increase engagement.
• Companies can also make use of Social Media to
explore new markets in any part of the world at a very
minimal cost.
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19. Children on Facebook
• There are about 5 million Facebook users under the
age of 10.
• The marketers are targeting young children with their
brands and promotions using Social Media.
• In this case, utilizing Social Media becomes more
effective than other conventional media.
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20. LinkedIn
• Two new members join the LinkedIn network every
second.
• It has groups, blogs and job listings, which makes this
platform a rich source of information for professionals
who want to connect with others in their industry.
• There are HR companies utilizing this for hiring and
also for crowd sourcing activities.
• It also helps in contact generation, these contacts are
then used for business to business marketing and lead
generation.
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21. YouTube
• YouTube reaches more adults than any cable network. In the
United States, YouTube’s viewers have exceeded the number of
television viewers.
• Online consumption of video is rising rapidly, while viewers of
televised content are on a decline.
• Several, movie production houses and other companies, have
started releasing their marketing video campaigns on
YouTube.
•
This has worked in favor of many companies, as online
promotion cost is much lesser than television advertising.
• Advertising on YouTube is of great help for small companies
and individuals.
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22. Google+
• There are over 1 billion Google+ enabled accounts.
• Google+ is growing at 33% per annum.
• Companies are using Google+ for conducting
“Hangouts” to connect with their
customers, clients, members.
• “Hangouts” are also used for knowledge sharing.
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23. Twitter
• Businesses are no longer ignoring Twitter because of the
140 character limit.
• There are now over 550 million registered users on
Twitter.
• 34% of marketers are now using Twitter to successfully
generate leads.
• Twitter was the fastest growing network with a 44%
growth from 2012-2013.
• Twitter is real time, information is shared immediately.
• Twitter is a public forum where anyone can read, write
and share messages.
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24. Benefits of Social Media
Speedy Communication
Social Networking
Sites helps to
communicate in a
speedy and efficient
manner. Twitter takes
just about 20 seconds
for an update to
reach everyone you
want it to reach.
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25. Be in Touch
:
Social Networking Sites have
made the world a smaller
place.
One can communicate easily
with anyone in the world.
Everyone is
equal, irrespective of the
location.
You can get in touch with
friends you haven’t met
since school, and everyone
can be kept up-to-date on
the happenings.
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26. Building Relationships
Social Media is used to get
in touch with people with
common ideas, thoughts
and interests.
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27. FUTURE OF Social Media
The discussion so far has made it clear that Social
Media or Social networking medium is growing day
by day and is here to stay. It has become a habit and
is now used by all age groups, at all levels of the
society. It is defining how people access information
and uses it.
This opens up a great amount of opportunities to all
categories of the society.
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28. Social Media for Marketing
The current growth trends indicate that marketing based
on Social Media will be the fastest medium to advertise
and sell products to end consumers.
• Marketers are using Social Media sites for brand
building, Increasing traffic on websites, Improving
search engine rating and increasing the engagement
with the business or individuals.
• Social Networking Sites are helping the marketers in
getting the customer feedback and also helping in
query resolution. Thus, it helps in Customer
Relationship Management (CRM).
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29. Social Media for Marketing
continued…
• It is also helping in increasing the sales by lead
generation.
• Social Networking Sites are also used as a medium of
internal communication with in the businesses.
• Marketers should focus on nurturing
awareness, increase data collection measurements
and focus on converting Social Media leads into
sales.
• Brands need to find unexpected and imaginative
ways to get audiences involved with their story, give
them a reason to shout about it. If you get those
things right, you can achieve massive return on
investment.
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30. Social Media for Consumers
The increasing popularity of Social Media, has provided
a multiple communication options to customers. Social
Media is providing a new form of communication.
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31. Social Media has given consumers a platform for
airing their voices, thoughts and ideas for others to
be heard and shared. It is not a one-way channel, but
a two-way communication platform. This provides
consumers the power and ability to be
heard, answered and involved.
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32. CONCLUSION
• Social Media is the gaining popularity on the web day
by day.
• Social Media continues to grow as a habit, and new
platforms continue to appear and develop.
• 93% of marketers use Social Media for their
business.
• Social Media is now being included more frequently
as part of the overall marketing budget and strategy.
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33. • The advantages are massive, especially for the
marketers, for their next generation campaigns.
• The increasing growth in the number of users
accessing Social Media from Smartphone's show
clear directions on Social Media is next big thing.
• It provides general public a way to communicate
with the world, and connect with dear ones.
• It has given a platform to the customer for airing
their views.
• Social Media is used at all levels of the society for
different purposes.
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34. Thanks!
Jagriti Prasad
E mail – jagriti_knp@yahoo.com
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