Opportunities in Modern India - Jacob Risgaard Knudsen
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Presentation by Jacob Risgaard Knudsen at the event Indian Opportunities See www.risgaardknudsen.dk for further information
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Opportunities in Modern India - Jacob Risgaard Knudsen
- 1. Opportunities in Modern India
- 3. 3. Changing 1. The Indian 2. Generation C Markets: Market & - Social Media Population Urban Youth Mobile technology 4. Born Indian 5. Next steps
- 11. GDP - growth
- 12. Danish Export to India
- 14. Population: 1,21 billion Population Growth Rate: 1,58% Life Expectancy: 70 years Sex Ratio: 914 females per 1,000 males Rural vs Urban: 72% vs 28%
- 15. 51 births per minute
- 16. 50% percent of population below 25 years
- 18. Yearly at least 120.000 graduates from business schools and 200.000 graduates in engineering
- 19. C Connected Communicating Content-centric Computerized Always clicking
- 20. Born after Y1990
- 21. Adolescence after Y2000
- 22. So < 20 years old
- 23. In India (and rest of the BRIC) primarily urban and suburban
- 24. ... and so what? - Why bother?
- 25. Great buying power - Very interesting for companies + 200 millions Primary employees - Perhaps only employees
- 26. What so special?
- 27. Completely different from ‘traditional’ Indians
- 29. ... Impact as future customers & employees
- 31. t as pac rs Im sto me cu Changing Changing Changing demand behaviour technology
- 32. Changing demand
- 35. 2 es pl exam Social media Mobile technology
- 36. 24 million users ... and rising FAST
- 37. 9 million users 76% annual growth A lso Twitter: +2,3 mio. users Orkut: +14 mio. users
- 38. ess L More
- 39. g ag e! En
- 41. How? Design for Engage Indians
- 43. India as the first mobile digital society?
- 44. Inter net via mobiles
- 45. Moving directly to mobile services - fewer personal computers
- 46. Low prices on phones Low prices on network access Great interest in digital services! 20 billion $ market in 2015
- 47. Not only the rich...
- 52. Banking services to India’s unbanked millions
- 53. Rural e-commerce platform Rural high-speed internet services Voice based service for rural subscribers for information
- 54. Born Indian
- 55. See India as potential business partner from the start
- 56. For: - Cheaper costs (the classic) - Sources of innovation - Access to huge market (also BoP)
- 57. They have done it...
- 58. Austrian start-up with an unique method for water disinfection - India as primary market French marketing & research company - India for development and crucial business knowledge
- 59. No India - No business
- 61. How to do it?
- 62. !"#$%&' 7$.3/' ),*."' (!)"*+,-' (!89",6:"' (!?4@#,*.$&%' (!)".",/' ";4"+$1"&/#' (!8;4.3$/'&"A' (!0+"*/"' (!<*&*%"' 1*+2"/' 1*+2"/' =*$.5+"#'' 3443+/5&$6"#' 3443+/5&$6"#' (!>14."1"&/' (!0*4/5+"' :*.5"'
- 65. Changing demography & market Huge market with great opportunities Look beyond - and find opportunities at the Botton-of-the- Pyramid
Hinweis der Redaktion
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- About me\n\n
- Agenda - Generation C:\n- Definition\n- Characteristic\n- As Customers & New Markets\n- New Markets: Social media\n- New Markets: Mobile technology\n- Employees\n- Recap\n- JRK - biz card\n- Let&#x2019;s discuss! --> Framework for discussion???\n
- Sorry for simplifications...\n
- Let&#x2019;s interact - ask questions!\n
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- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Why interesting???\n
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- Why interesting???\n
- Why interesting???\n
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- Why interesting???\n
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- Customers:\n- New demand\n- New products?\n- New markets:\n- Social media\n- Mobile technology\n\n
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- Social media:\n- How many users\n- Impact\n- As customers?\n
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- Impact of social media???\n--> FOr B2B, B2C??\n\n--> Changing the game \n
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- Delhi Traffic Police is here --> \n\nNeed for social media, when aiming at urban (middleclasss) youth = Generation C\n\n
- How to aim urban youth with social media:\n- Most use Facebook so use FB for B2C (LinkedIn might be better B2B)\n- Be engaging\n- Design for Indians - not for Danes or Austrians\n- And.... And of course, you need....\n
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- Mobile technology\n- What?\n- Innovations?\n- Impact?\n- As customers?\n
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- BoP...\n
- Examples of BoP in mobile technologies\n
- Kisan Shakti is a GSM based controller, which allows the farmer to control the agricultural motor using his mobile or landline from the comforts of his home\n\n
- bring commodity prices, crop and weather data to Indian farmers via mobile phone.\n
- banking services to India&#x2019;s unbanked millions\n
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- Examples of Born Indians:\n- Wadi\n- Dominique (both oursourcing and crucial business knowledge)\n- United Villages (US-start-up)\n
- For them no business without India\n
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- Next steps\n
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- Discussion\n\nAnd credits\n-SonnySingh Photography - www.sonnysingh.dk\n