3. Our Presentation Structure…
Who we are? (Our mission & Vision)
Our history
Our Corporate Social Responsibility
Special Policies
Our Employment Belief
Our Basic Function
Our Brands
Partnership with University
Our Global Presence
About Our Training & Development
Recruitment Policy
How to apply?
Internship Program
4. Who we are?
British American Tobacco Bangladesh is one of the oldest
and largest multinational companies operating in
Bangladesh. The UK-based British American Tobacco
Group holds 65.91% share in the company. The
Government of Bangladesh owns 28.7% through several of
its agencies, while 5.39% is owned by other shareholders.
We are a leading business organization in the industrial
sector employing more than 1,300 people directly and a
further 40,000 indirectly as farmers, distributors and
suppliers. We have business contracts directly with around
21,000 registered farmers who produce high quality
tobacco leaf.
5. Our Vision…
Our vision is to achieve leadership of the global tobacco
industry in order to create long term shareholder value.
Leadership is not an end in itself, but a company that leads
its industry, is the preferred partner for key stakeholders
and is seen to have a sustainable business, should be
valued more highly.
In order to deliver our
vision, our strategy for
creating shareholder
value has four elements
around which all our
efforts revolve -
Growth, Productivity,
Responsibility and
Winning Organisation.
6. Our history…
British American Tobacco Bangladesh began its operations
in the sub-continent in the year 1910 as Imperial Tobacco
Company Ltd. Post 1949, Pakistan Tobacco Company
(PTC) came into existence with its head office in Karachi.
During that time, PTC's East Pakistan office was in
Armanitola which was ultimately moved to Motijheel.
After independence, in 1972, Bangladesh Tobacco
Company (BTC) was formed with British American
Tobacco holding majority of the shares. In March
1998, Bangladesh Tobacco Company changed its
corporate name into British American Tobacco Bangladesh
proclaiming its common identity with other operating
companies in the British American Tobacco Group.
8. Our Corporate Social Responsibility.
"Success and Responsibility Go Together" is the
philosophy that has driven BAT Bangladesh over the years.
We are carrying on with our commitment to contributing to
the development of the country through our endeavours in
various social, economic and environmental sectors such
as:
9. Free IT education for rural youth- Dishari:
Dishari is a free basic IT education centre. The
education centre is aimed at providing basic
computer education to those who can less
afford it. Up until today, nearly 700 students
have been trained in our 4 Dishari centres
based in Kushtia, Moulvibazar, Manikganj and
Chakaria.
4 times National Award winner for afforestation
programme:
Over the last 25 years, since 1980 we have
contributed with more than 50 million saplings We
have recently been awarded the Prime Minister's
National Award for our afforestation initiative in 2005.
This is the fourth time we received this award after
1993, 1999 and 2001.
Other community support initiatives:
BAT Bangladesh's Community Services
Project started in 2004. It reaches out to
support nearly 21,000 farmer families. The
initiatives taken under this project are:
Education Assistance, Primary Health Care
Support, Malarial Prevention, Sanitation
Support, Commercial Afforestation, Compost
Pits, Green Manuring, Neem Decoction, and
Vegetable Growing.
10. 1st part ends…
Special Policies…
Equal Opportunity And Diversity Policy:
This policy ensures Equal Opportunity & Diversity to all
who are working at British American Tobacco Bangladesh.
Maternity Leave Policy:
In BAT Bangladesh we value our employee's personal
priorities. We allow maternity and paternity leave in our
organisation. Our maternity leave of 6 months has allowed
our female manager to balance her career aspiration with
her role as a mother. Nusaibah Alam is one of the first
beneficiary's of our 6 month maternity leave policy. We
also have a provision for 2 weeks paternity leave policy for
our male managers.
Education Assistance Policy:
We offer Education Assistance to our people so that they
can pursue on with their higher studies and fulfill their
dreams. Under this policy our managers can avail 50% of
their education expenses.
11. Our Basic Function…
British American Tobacco Bangladesh has comprehensive
operations in Bangladesh. Our different functions work in
an integrated approach with shared goal of achieving the
company's vision and objectives.
CORA Leaf
Human Resources Information Technology
Marketing Operations
Finance Legal
12. Corporate & Regulatory Affairs …
CORA functions with three main wings:
- Managing Regulations
- Promoting Corporate Social Responsibility
- Driving Corporate Communications
A few examples of the activities of CORA are:
• To ensure the principles of Corporate Social
Responsibility
are embedded in every function and are driven with
integrity.
• To develop the best comprehensive practice approach to
Social
Reporting. If put simply, Social Reporting is a process for
listening and responding to our stakeholders.
• To maintain a good relation & continuous liaison with the
media,
13. Human Resources …
The Human Resources department bears primary
responsibility for creating and sustaining a winning
workforce for BAT Bangladesh. What this means is
providing opportunities for talented employees to feel the
satisfaction and fulfilment gained through being members
of a responsible, winning organisation; where they are
respected, rewarded and recognised; where their efforts
are encouraged; where their careers are developed; where
they understand the vision and strategy of the company;
The HR function within BAT Bangladesh takes care of
three broad areas:
• Organisational Development
• Reward
• Talent Resourcing
• Employee Relations
14. Marketing …
Building Brands is the effective management of all
elements of the Marketing Mix and is extremely critical to
our business success.
Trade Marketing & Distribution is all about developing
and implementing distribution plans · implementing
merchandising and point of sale practices; monitoring and
managing out of stocks and building an effective
relationship with customers.
Managing specialised channels is about effective
management of business channels with key accounts in
Hotels, Restaurants and Cafes (HORECA), Grocery and
Convenience channels.
15. Finance…
Finance managers within BATB are part of the decision-
making team, a business partner who is consulted and
involved day to day, not merely reporting results and
setting budgets.
Finance department's activities within BAT
Bangladesh includes:
• Setting and delivering against financial objectives
• Planning and budgeting for optimal use of resources to
grow the
business and to satisfy shareholder expectations
• Management reporting to the Board on business
performance,
current and future
• Statutory reporting and support of investor relations
• Audit and business risk management
• Acting as a value adding business partner to all functions
16. Leaf…
The Leaf Department is responsible for
purchasing, processing, packing, shipping, and storing leaf
tobacco for BAT Bangladesh.
Essentially, it is the Leaf Department's job to ensure a
secure, continuous and consistent supply of tobacco at the
best cost and right quality (as required by our Blenders) to
maintain the correct taste of final products for the
consumer. Therefore, the Leaf Team's skills make a
significant contribution to the ongoing success and
reputation of our brands, as well as our Company's
position as market leader.
Achieving this objective demands more than simply buying
tobacco. The team manages the tobacco all the way from
the grower's selling floor to input into factory production.
17. Information technology…
With the emergence of super information highway and the
ever evolving technological environment, a competitive
advantage is created for our business. At British American
Tobacco Bangladesh, we have a robust Information
Technology team which provides critically important
support service to all the other departments.
A career in Information Technology could see you
contributing to BAT Bangladesh in a whole range of
ways, from the general application of IT to specific advice
on hardware and software; from the application of
telecommunications for voice, data and video to solving
complex, strategic business challenges.
18. Operations…
Operations function is at the heart of our business, so we
invest substantially in people and technology to ensure that
our processes are state-of-the-art, highly flexible and
responsive to the needs of our customers and consumers
alike.
Green Leaf Threshing Plant (GLTP): The company's
GLTP, set up in 1994, is in Kushtia. It prepares the green
tobacco leaf procured by our Leaf team for further
processing and manufacturing.
Primary Manufacturing Department (PMD): is
responsible for further conditioning of the tobacco to make
it ready for production.
Secondary Manufacturing Department (SMD): uses the
tobacco, which is blended and conditioned by PMD, along
with wrapping materials, to manufacture cigarettes
19. 2nd part ends…
Legal…
Legal and Secretarial function is considered as the first line
of defense and an essential business process of the
company.
The major activities of Legal and Secretarial includes
litigation management, combat-illicit trade, trade marks &
agreement management, in-house legal counsel, share
management which is listed with two stock exchanges and
operating under central depository system, company
secretarial function, records management, shaping
regulatory environment, trust fund management, policy
compliance etc. Legal and Secretarial function also drives
to ensure Corporate Governance in the company.
20. Our brands…
Informed adult smokers are our consumers; it is their
needs and wants for world-class cigarette brands that we
wish to cater for. All our marketing and manufacturing
activities are geared towards understanding and satisfying
their diverse preferences. British American Tobacco
Bangladesh operates in the key segments of the cigarette
market of Bangladesh with its drive brands like Benson &
Hedges, John Player Gold Leaf, Pall Mall and Star.
21. Benson & Hedges …
Benson & Hedges cigarettes were created for the then
Prince of Wales in 1873. British American Tobacco
acquired the rights to the brand in a large number of
overseas markets in 1956. Today, British American
Tobacco Group companies sell Benson & Hedges in more
than 80 countries, including Australia, New
Zealand, Bangladesh, Nigeria, Malaysia and South Africa.
Launched in 1997, Benson & Hedges (B&H) maintains our
dominance in premium segment and drives the growth of
premium price segment in Bangladesh market. BAT
Bangladesh was the first market to launch the new pack of
B&H at the beginning of September 2005.
22. John Player Gold Leaf…
John Player Gold Leaf is today sold in over 20 countries
and is particularly popular in Pakistan, Bangladesh, Sri
Lanka and Saudi Arabia. The brand dates back to the
1890s. Launched in 1980, John Player Gold Leaf is one of
the highest selling brands of our Company - dominating the
medium price segment.
23. Pall Mall …
Pall Mall was introduced in 1899 and, with a strong
American heritage, is now sold in some 60 countries. Pall
Mall is the first Global Drive Brand to be launched in
Bangladesh on 19 March 2006 All three variants (Full
Flavour, Lights & Menthol) of Pall Mall have created new
excitement and vibe in the Taka 2 segment.
24. Star…
Star, launched 40 years ago, is still a dominant brand in
the low segment. Recently a new pack of Star was
launched and currently it is the highest volume generating
brand for the Company.
25. Partnership with University…
We have always valued and nurtured our partnership with
the universities which are the source of our "Talent Pool".
We run several partnership programmes with the
universities in Bangladesh. Battle of Minds - Talent
Promotion Programme is one such endeavour.
Besides, we regularly interact with the university students
and graduates through our internship programmes, job
fairs and campus presentations.
Talent Promotion Program: IBA of the University of
Dhaka became the champion while Independent University
Bangladesh (IUB) and North South University (NSU)
became the first and second runners up respectively. Apart
from the team awards, 23 individual participants were
awarded with free tickets to "BAT Bangladesh's
Assessment Centre" inviting them to take on the challenge
of becoming part of the winning organization.
26. Career Talk…
"Career Talk" sessions are organised to familiarise British
American Tobacco Bangladesh with the various
universities. A typical "Career Talk" elaborates on our
company's activities and initiatives in Bangladesh and
around the world. Top Team members as well as the senior
HR specialists of our company also talk about the
training, development and of other opportunities the
organisation provides. Besides, "Career Talk" includes a
discussion on bridging the gap between the student life
and the professional world.
Paul Thompson, Head of Operations is seen in the picture
talking to the students of BUET (Bangladesh University of
Engineering and Technology) at the BUET "Career Talk".
27. 3rd part ends…
Internship…
We offer internship to students of selected universities to
facilitate practical learning to the students before they join
the corporate world. There are top ten Universities of
Bangladesh who are enlisted with us from where we chose
internees from. We work with the internship placement
offices of the universities for the selection. We take
internees during the Spring, Summer and Autumn session
where students work on specific projects in our
organization.
28. Our Global Presence…
British American Tobacco is the world's second largest
quoted tobacco group by global market share, with brands
sold in 180 markets. With more than 300 brands in our
portfolio, we make the cigarette chosen by one in seven of
the world's one billion adult smokers. We hold robust
market positions in each of our regions and have
leadership in more than 50 markets.
The Group's subsidiary companies have 64 cigarette
factories in 54 countries producing some 678 billion
cigarettes (including the make-your-own cigarette 'stix')
and 7 factories in 6 countries manufacturing cigars, roll-
your-own and pipe tobacco. The Group's associate
companies have 14 cigarette factories in 7 countries
producing some 232 billion cigarettes. Our
companies, including associates, directly employ almost
97,000 people worldwide.
29. Our Global Presence…
Our business enables governments worldwide to gather
over £15 billion a year in taxes, including excise duty on
our products, over 8 times the entire Group's profit after
tax.
30. About Our Training & Development.
Training and Development is an ongoing process in British
American Tobacco Bangladesh with the personal and
professional development of our talent pool seen as a top
priority in British American Tobacco Bangladesh.
31. About Our Training & Development.
We offer both on-the-job and off-the-job at both theoretical
and practical levels with training and development
opportunities provided through a range of local, Regional
and International Training programmes that include training
and development programmes at both functional and
managerial levels.
Our Training and Development enables our people to
discover their own personal leadership skills and qualities
in an enterprising, safe and supportive learning
environment, which make working with British American
Tobacco Bangladesh's talented and emerging leaders both
a pleasure and a privilege.
32. Recruitment Policy…
We see recruitment as a part of our business
strategy, ensuring that our company is equipped with
managers of the highest calibre who can build our future. It
is a long-term strategic exercise to continually improve the
quality of management with a consistent focus on future
requirements.
33. Reqruitment policy…
British American Tobacco Bangladesh has been in e-
resourcing since 2002. We focus on e-based
advertisement for more visibility and transparency beside
the conventional print media. All recruitment related notices
are posted on the www.bdjobs.com website. Candidates
are required to fill up the blank resume format provided in
the website. A well-structured and systematic selection
procedure is followed to get the most suitable candidate.
Following the selection procedure,
pre-employment medical examination and reference
checks are done.
We entertain application from recognised universities
from home and abroad.
Applicant must be a citizen of Bangladesh.
We encourage students with good academic track record
to apply.
34. Reqruitment policy…
We are not prejudiced against race, sex, religion, age
etc. Positions will be offered to the candidate on the basis
of his/her ability and the requirement of the company.
If your application is successful, you will be invited to a
preliminary interview which will be taken by a member from
the function to which you have applied and a member of
the Human Resource team. This is a chance for you to find
out more about us, as it is for us to find out whether you
have the competencies we are looking for.
As a final candidate, you will be invited to a specifically
designed British American Tobacco assessment centre.
If you get through the Assessment Centre, you will be
recommended to the respective Heads of Functions for a
final Interview.
We are committed to keep you informed of your
progress through every step of the selection process.
35. How to apply?
You can apply for any advertised position you find suitable
for yourself through our online submission of your
Application Form. Please read carefully the following
instructions before you fill up the Online Application Form.
There are 2 ways by which you can submit your Job
Application Form to the Online Job Application System.
You can either fill up the form online (Procedure 1),i.e.
while you are connected to the Internet or you can
download the Application Form, fill it up and submit it later
online (Procedure 2).
36. Internship…
A world class company demands nothing less than a world
class approach from its people. It has always been our
philosophy to encourage the graduates to experience the
real business environment through our Internship
Programme.
British American Tobacco Bangladesh offers internship to
students of different universities/institutes in Bangladesh
where it is a requirement of the course curriculum.
Presently, the following universities are enlisted with the
company's internship programme. If you belong to any of
the following universities/ institutes and are willing to
participate in the internship progamme, please contact
your placement office or responsible faculty.
37. Our employment belief…
At British American Tobacco Bangladesh, we recognise
that the key factor to our sustainable growth is our human
resource. Therefore, we have always been committed to
good employment practices and have set out the
framework of our Employment Principles on workplace
practices, employee relations and employee human rights.
Being the Best
Valuing Individuality
Personal Growth
Team Effort
Rewards
Learning
Principle of MUTUAL BENEFIT
Principle of GOOD CORPORATE CONDUCT
