This document provides tips for entrepreneurs on writing and publishing a book. It discusses how publishing a book can help entrepreneurs become experts, generate leads, raise rates, and more. It outlines common challenges like lack of experience or knowledge that hold people back from writing books. The document then gives advice on finding a bestselling book idea, including testing it through passion, reader, and knowledge tests. It also suggests using mind maps to generate ideas and choosing a book type like how-to, thought leadership, list, interview, or memoir to give the idea direction. The overall message is that publishing a book is a fast way for entrepreneurs to become leaders and gain recognition, but they must first land on a strong idea and commit to a book

1. THE POWER OF
PUBLISHING FOR
ENTREPRENEURS
AND HOW TO FIND A BESTSELLING BOOK IDEA

2. The 2 major problems facing entrepreneurs

3. The principle of decommoditisation

4. Balancing supply and demand

5. Books can be very powerful

6. Why do entrepreneurs write books?
• Become an instant expert
• Generate leads
• Raise your rates
• Smooth your sales process
• Do the work you love
• Connect with strategic partners
• Land speaking opportunities
• Get recognised by the media
• Make a difference

8. Founder of Grammar Factory
Worked with 100+ entrepreneurs
(In Australia, the US, the
UK and Singapore)
Author of Book Blueprint

9. Katherine Maslen, Naturopath

12. Miriam Sandkulher, Buyer Advocate

14. Jane Jackson, Career Coach

16. So my publishing journey must have
been a piece of cake, right?
So my publishing journey must have
been a piece of cake, right?

18. Writing, publishing and leveraging a
book is one of the fastest ways to
become a recognised leader in your
industry.

19. • ‘I’ll do it when I have more experience…’
• ‘What will they think of me?’
• ‘It’s been done before.’
• ‘I don’t know enough.’
• ‘Who am I to write a book?’
What holds people back?

20. It’s possible…

21. Idea
Structure
Content
Language
Cover design
Internal layoutPrinting
eBook
Distribution
Marketing
Fame and fortune!
You just need a
process

22. Your idea

24. The passion test

25. Will you still want to talk about this
in three years?

26. The reader test

27. • Name, age and gender
• Marital status and children
• Where they live
• Their occupation/business and their income
• What they do in their free time
• What they value/believe
• What they read, watch and listen to (books,
magazines, online, TV, radio)
1. Who are your target readers?

28. • What do they fear?
• What frustrates them?
• What causes them the most stress?
• Then, think about their greatest desires:
• What do they want?
• What are they really trying to get done?
2. What are their greatest problems and desires?

29. At the moment everything is just
theory – you need to test it.
What do they really want?

30. The knowledge test

31. A book with no knowledge behind it is
like a bad massage…

32. • Helps generate ideas
• Helps organise ideas
• Gives you a better overview of the subject
• Makes connections between topics clearer
• Encourages creativity
• Improves writing skills
Mind mapping

34. All done, right?

35. The general idea is not enough – you
need to commit to a book type.

36. The how-to book

37. The thought leadership book

38. The list book

39. The interview book

40. The memoir

41. Self-
esteem for
women
How to
improve
your self
esteem
Why self-
esteem is
important
for women
today
365 tips to
boost your
self-esteem
My journey
to self-love
Interviews
about how
women
learnt to love
themselves

42. Financial
planning
for Gen Y
How to take
charge of
your
finances
Why now's
the time to
get ahead
financially
50 tips to
save for
your first
home
How I got
out of debt
and made
my first
million
Insights on
wealth from
Australia's
wealthiest
people

43. How do you choose?

45. Brain dead?

46. • Writing, publishing and leveraging a book is one of the
fastest ways to become a recognised leader in your
industry.
• Your idea is the foundation of everything – get that right,
and everything else will be so much easier.
• Your idea needs to pass the passion, reader and knowledge
tests.
• Once you have a clear idea you’d like to write about, match
it with a book type to create direction.
Let’s recap…

47. Ready to write your awesome book?
grammarfactory.com