BrightonSEO 2019 - Jacob Tibbott - Get Your Ticket Beat The Competition With Gmail Ads: Email-less Email Marketing

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About this Session Learn how we beat the competition and boosted brand engagement through the use of highly targeted gmail ads. We ran a number of studies to assess the effectiveness of gmail ads, great for those who took a hit to their list after GDPR.

Marketing

“1.4billionmonthly
activeusers”–April 2018

“We’llstopreadingyoure-mails” 🕵🕵♂️
Google - 2017

“Intentrichmoments
whendecisionsare
made” 🕵

Don’t know
which audience
to target? Google
can help

Life events
Target users going throughmajor lifeevents

Moving home 🏠
Graduating 👨🕵🎓
New pet🐶
Retirement 👴🕵
Job change 💼
Business creation💸
Home renovation🕵
Marriage💍

£0.00
£0.20
£0.40
£0.60
£0.80
£1.00
£1.20
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%

Metrics Standard Responsive
Clicks 568 482
Avg. CPC £0.42 £0.18
CTR 0.74% 1.12%
Conv. rate 2.47% 2.35%

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