Personal Branding and how to get the job!

1. Get the Job: Personal Brand
@JaclynVetrano
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2. What is a Personal Brand?
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Logo

Tagline

Association

Reputation

You

3. Where Can You Display Your Brand?

In person

Online

Interviews

Phone Calls

Email
Get the hint?

4. Step One: I’m awesome.

Who are you?

Where do you want to be?

What do you want to do?

What makes you good enough to do those things?

What’s unique about you that makes you
awesome?

5. Who are you?
Where do you want to be?
What do you want to do?
What makes you good enough to do
those things?
What’s unique about you that makes
you awesome?
Write That Down.
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6. Step Two: Who are you Talking to?

Understand your audience

Be creative

Balance the two

7. Step Three: It hurts!
Don’t be dumb on social media. Start now.
sorry.

8. Step Four: Package it.
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Resume

Online Portfolio

Business Cards

Gift Bags
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Pens

Paperweights
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Glitter Cannons
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Signed Headshots
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QR Codes

Bracelets

Kittens

Bonsai Plants

11. How Social Media Helps (or hurts)

Privacy settings on Facebook

Personal/Professional Facebook?

Personal/Professional Twitter – the pros and cons

LinkedIn

12. 




Personal brand is EVERYWHERE!
You’re awesome – tell the world.
Clean up your act on social media.
Be creative and understand your audience.
Don’t let social media die.
Takeaway
@JaclynVetrano
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