This is a marketing presentation for my marketing 345 class which focuses on Snapple and it\'s current means of advertising. The presentation is to inform the audience of Snapple\'s background, target market, promotion strategies, and competitors.
3. Target Market 20-45 years old Youthful attitude Active lifestyle Sports/fitness minded Focused on engaging younger viewers while not alienating current customers
4. Target Market Cont. Health conscious consumer who wants to know they’re getting the healthiest and best ingredients
5. Target Market Cont. Snapple consumers can be associated with: Health Food Arts and Leisure Electronics Beauty
6. Product/Service Positioning What Makes Snapple Unique? Made From The Best Stuff on Earth® Real Ingredients No Artificial Flavor No Preservatives Snapple is Natural, Real, and Personal.
16. AriZona Target Market Target Market 16 years and older Health conscious consumers Seeking all natural ingredients Targets all levels of income “At AriZona we hardly spend a penny on traditional advertising. And when we do, it’s as real as our products are” -AriZona Website