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HSB Media Consulting
 Research, Planning & Buying
A small agency with
BIG agency capabilities
and stretches your media budget!
HSB
HSB
                                                                HSB
                     HSB
                                                  HSB
       HSB
                       HSB                                    HSB
                                            HSB
                             HSB     HSB
            HS
                 B                                      HSB
                       HSB
                               HSB         HSB




HSB helps you reach new markets..
“and now
          a word
   from some of
              nts ...”
      SB clie
    H
“Harriet Berger spends our marketing dollars like
they're her own maximizing every media investment by seeking out
the best deals, the most advantageous targeted placements and keywords,
and ALWAYS adding value via impactful promotions and
other results-driven opportunities.”
         Beth Phillips, Marketing Director


“Working with HSB Media is a breath of fresh air. She is sensitive to our
 budget needs as a nonprofit organization, always giving us the most
value for our advertising dollar.
Harriet Berger provides a welcome blend of professionalism, experience,
creativity and warmth. A terrific partner!”

         Karen Carlisle
         V.P. Corporate Communications & Development



“I‘ve had the pleasure of working with HSB Media for three years for the
purpose of researching and placing media in markets in the U.S. and
abroad. As CMO for a large company and owner of my own marketing
company I can directly attribute my success to the
invaluable services and partnership of HSB Media.”

         Jay Garrity, President
“HSB receives my highest recommendation. Her understanding of the
media buy encompasses more than just print advertising. I found her
work to be excellent and accurate in every detail for
the magazine buy.”

        Laura Jacobson, Senior Account Executive



“Harriet’s longevity in the market has enabled her to establish long-
term relationships with the different media outlets, so she’s
heard all their stories and seen all their tricks. Anyone who works with
her knows not to mess around when it comes to
business – she’s there to do the best job for her clients.”

         Gail Goins, Senior Account Executive



“Harriet is one of the most professional and competent media
supervisors/buyers in the industry. Her expertise in working
with all types of media outlets is rare. Most buyers
specialize in one field (ie, radio or TV) but Harriet has fully mastered
broadcast, print and outdoor planning/buying strategies.”

         Marcy C. Medinger, Senior Account Executive
Meet Harriet S. Berger

           Senior-Level Advertising
           Media Professional

           30+ Years Agency
           Experience

           Consumer and Trade Media

           Track Record for
           Great Customer Service
and the tools she uses

Nielsen (TV)       Post-Buy Analysis
Arbitron (Radio)   MRI/SMRB
SQAD (CPP)         Monroe-Mendelsohn
TapScan            SRDS
Qualitap           SmartPlus Media
                   Software
Partial Client List
Representing B2B and B2C
National and International Accounts                                     TRAVEL
                                                                        Greater Helen CVB
 FOODSERVICE                     HEALTHCARE/INSURANCE                   Dekalb CVB
 Atlanta Bread Company           Emory Healthcare                       Omni International Hotels
 Krystal Restaurants             Emory Vision                           ACVB
 Jack’s Food Systems             BCBS/Georgia                           Brand Atlanta
 Georgia Peach Commission        Cotton States Insurance                MEDIA
                                                                        WAGA-TV
 Pet Dairy                       EDUCATION
                                                                        GCTV-Wometco
 Gold Kist, Inc.                 Sylvan Learning Centers (Atl/Phl/NY)
                                                                        Charter Business
 DESIGN                          Emory University
                                                                        HOME SERVICE
 Kawneer (Div. of Alcoa)         Goizueta Business School               Tindol Services, Inc.
 Scholle Packaging               NON-PROFIT                             Orkin Pest Control
 REALESTATE/DEVELOPMENT          Tommy Nobis Center                     Horizon Carpets
 Land Resource Cos.              PeachCare for Kids                     Dalton Carpets
 The Settings Development Cos.   Violence Against Women                 Jackson EMC
 Harry Norman Realtors           Youth in Charge                        FINANCE
 Cousins Properties              ARTS                                   Sun Banks of Florida
 Ultima Carolina                 Sacred Art of Russia                   Robinson Humphrey
Contact HSB
 770.395.7684
hsbmedia@aol.com
Thank you.

Presentation Created By
Jackie Goldstein
jackieflashgoldstein@gmail.com

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HSB Media pdf

  • 1. HSB Media Consulting Research, Planning & Buying
  • 2.
  • 3. A small agency with BIG agency capabilities
  • 4.
  • 5. and stretches your media budget!
  • 6. HSB
  • 7. HSB HSB HSB HSB HSB HSB HSB HSB HSB HSB HS B HSB HSB HSB HSB HSB helps you reach new markets..
  • 8.
  • 9. “and now a word from some of nts ...” SB clie H
  • 10. “Harriet Berger spends our marketing dollars like they're her own maximizing every media investment by seeking out the best deals, the most advantageous targeted placements and keywords, and ALWAYS adding value via impactful promotions and other results-driven opportunities.” Beth Phillips, Marketing Director “Working with HSB Media is a breath of fresh air. She is sensitive to our budget needs as a nonprofit organization, always giving us the most value for our advertising dollar. Harriet Berger provides a welcome blend of professionalism, experience, creativity and warmth. A terrific partner!” Karen Carlisle V.P. Corporate Communications & Development “I‘ve had the pleasure of working with HSB Media for three years for the purpose of researching and placing media in markets in the U.S. and abroad. As CMO for a large company and owner of my own marketing company I can directly attribute my success to the invaluable services and partnership of HSB Media.” Jay Garrity, President
  • 11.
  • 12. “HSB receives my highest recommendation. Her understanding of the media buy encompasses more than just print advertising. I found her work to be excellent and accurate in every detail for the magazine buy.” Laura Jacobson, Senior Account Executive “Harriet’s longevity in the market has enabled her to establish long- term relationships with the different media outlets, so she’s heard all their stories and seen all their tricks. Anyone who works with her knows not to mess around when it comes to business – she’s there to do the best job for her clients.” Gail Goins, Senior Account Executive “Harriet is one of the most professional and competent media supervisors/buyers in the industry. Her expertise in working with all types of media outlets is rare. Most buyers specialize in one field (ie, radio or TV) but Harriet has fully mastered broadcast, print and outdoor planning/buying strategies.” Marcy C. Medinger, Senior Account Executive
  • 13.
  • 14. Meet Harriet S. Berger Senior-Level Advertising Media Professional 30+ Years Agency Experience Consumer and Trade Media Track Record for Great Customer Service
  • 15. and the tools she uses Nielsen (TV) Post-Buy Analysis Arbitron (Radio) MRI/SMRB SQAD (CPP) Monroe-Mendelsohn TapScan SRDS Qualitap SmartPlus Media Software
  • 16.
  • 17. Partial Client List Representing B2B and B2C National and International Accounts TRAVEL Greater Helen CVB FOODSERVICE HEALTHCARE/INSURANCE Dekalb CVB Atlanta Bread Company Emory Healthcare Omni International Hotels Krystal Restaurants Emory Vision ACVB Jack’s Food Systems BCBS/Georgia Brand Atlanta Georgia Peach Commission Cotton States Insurance MEDIA WAGA-TV Pet Dairy EDUCATION GCTV-Wometco Gold Kist, Inc. Sylvan Learning Centers (Atl/Phl/NY) Charter Business DESIGN Emory University HOME SERVICE Kawneer (Div. of Alcoa) Goizueta Business School Tindol Services, Inc. Scholle Packaging NON-PROFIT Orkin Pest Control REALESTATE/DEVELOPMENT Tommy Nobis Center Horizon Carpets Land Resource Cos. PeachCare for Kids Dalton Carpets The Settings Development Cos. Violence Against Women Jackson EMC Harry Norman Realtors Youth in Charge FINANCE Cousins Properties ARTS Sun Banks of Florida Ultima Carolina Sacred Art of Russia Robinson Humphrey
  • 18.
  • 20. Thank you. Presentation Created By Jackie Goldstein jackieflashgoldstein@gmail.com