This document outlines a session on building a business case for content initiatives and strategies. The session will teach attendees how organizational positioning can impact getting management approval and funding. It will also provide lessons on how to construct a business case, including using metrics and case studies, to obtain resources for content-related projects. The speaker is the president of a staffing agency and director of a conference who has experience in career development.

1. Building a Business Case
for Content Initiatives
by
@JackMolisani

2. Do you think it’s obvious that investing in
content strategy/content management now
will save your company money in the long
run? Are you frustrated when Management
doesn’t instantly agree?
Building a business case for resources can
be challenging, especially if you have few (if
any) credible industry metrics to quote.
This session includes case studies, metrics,
and hard-won lessons learned about how to
build a business case to fund content
initiatives.

3. Session type: Breakout
In this session, attendees will learn:
• How organizational positioning
affects your ability to get
management buy-in and funding
• How to build a business case for
needed resources
• How to get metrics to use in your
business case

4. About the Speaker
President
ProSpring Technical Staffing
Executive Director
The LavaCon Conference
Author
Be the Captain of Your Career