Jack Henderson proposes creating an online media series called "Rap Out" that will highlight up-and-coming hip hop artists. The series will feature interviews with people discussing their opinions on hip hop music and their favorite projects. Henderson also plans to produce live performance content to help musicians promote themselves. He will conduct research like surveys and analyze other similar projects. The proposal outlines a production schedule that includes pre-production tasks like experiments, planning distribution, and conducting peer reviews during the editing process. Henderson will evaluate the project by reflecting on the process and creating a presentation.

1. Proposal
1
Centre Name and Number:
York College 48357 1408598603
Student Name and Number:
Jack Christopher Henderson
Project proposal title and date:
Nory Digital
Main area of activity:
I plan to be more expansive than just film; including elements if graphic design for
promotional material and special effects whilst also practicing photography to round
out the piece as a series of products. My project focuses on the production and
online distribution of content that created by Nory Digital on behalf of up and coming
music artists. The main product will be the series Rap Out, an online series which will
highlight people’s personal opinions on the current climate in the genre of Hip Hop. It
will feature interviewees talking about the state of Hip-Hop and documenting their
favourite, and least favourite, Hip Hop projects throughout the year.
The second part I will undertake is the production of live performances for musicians
and artists. This will involve creating products for social media and promotional
material that can be sent to promoters and venues to book their band/musical
services.
Rationale:
The products I have made over the last 2 years have given me the skills to creative
an professional film. I am in a position where I have completed projects from a wide
selection of genres including documentary. Recently I have progressed with my
shooting skills and planning shots before shooting the project. I have created a similar
project to this previously which explored similar themes around the hip hop genre
however for this project I would like to explore personality within the genre and
create a product which revolves around a single person.
Project Concept:
Rap Out” is a online media series which is created to profile and embody the essence
of Hip-Hop culture both in the U.K and further afield. The main series will feature
subjects reacting to albums, songs and artists that they enjoy and would like to
promote. I would like to expand the brand to become a platform for the promotion of
smaller up and coming artists to spotlight them into showing potential fans and
promoters their talent.
As well as promoting rappers and singers, I will also collaborate with producers and
designers to create Nory Digital as a media brand platform which will encourage
others to create art and music in all genres.
The research that I will conduct for the creation of this product will include conducting
surveys on the target audience to help associate the relations between the products
intentions and the desires of the audience for an ideal product. I will look towards
other products, which I enjoy as a consumer to make some potential success criteria
for my own product.
How will the project be evaluated and reviewed:
I plan to evaluate my work and make notes on my progress whilst I am producing my
project so to lengthen my contingency time towards the end. This will include taking
screenshots, completing progress diary and making notes so that when I do a full
write up of my evaluation and self reflection, I have the tools necessary to write it in
as much detail as possible. I plan to reference my work by creating a scheduling diary
in which I can take notes on all of the tasks that I undertake during the project. This

2. Proposal
2
Bibliography:
1. Jack, Henderson. (2019) Target Audience Research Survey (conducted on Feb
13th 2019)
2. COLORS. (2018). J.I.D - Working Out | A COLORS SHOW. [Online Video]. 3
October 2018. Available from: https://www.youtube.com/watch?v=FzpJl-i7ZRg.
[Accessed: 13 February 2019]
3. Genevieve Jolliffe (2006). The Documentary Film Makers Handbook: A Guerilla
Guide (Guerilla Guides). New York: Bloomsbury Continuum. -.
4. Genius. (2019). Tierra Whack "Hungry Hippo" Official Lyrics & Meaning | Verified.
[Online Video]. 15 February 2019. Available from:
https://www.youtube.com/watch?v=yjboIOAeE7M. [Accessed: 13 February
2019].
5. Sheila Curran Bernard (2007). Documentary Storytelling: Making Stronger and
More Dramatic Nonfiction Films. New York: Documentary Storytelling: Making
Stronger and More Dramatic Nonfiction Films. -.
6. Walbeck, P. (2018). How to Shoot an Interview. [video] Available at:
https://www.youtube.com/watch?v=J7ENEuqXDwY [Accessed 13 Feb. 2019].
1. Vice. 2019. Ariana Grande's Wax Figure Is Her, Minus Pretending to Be Black.
[ONLINE] Available at: https://www.vice.com/en_us/article/mb8pan/ariana-
grandes-wax-figure-is-her-minus-pretending-to-be-black. [Accessed 30 May
2019].
2. KaptainKristian. 2016. Childish Gambino – Storytelling Through Hip-Hip. Available
at:https://www.youtube.com/watch?v=OgQ3Hpj-CBU[Accessed 1st May 2019]
3. Seidel, S., 2001. Hip Hop: Remixing High School Education. 1st ed. Maryland:
Rowman & Littlefield Publishers Inc..
4. XXL Magazine. 2019. Home. [ONLINE] Available at: https://www.xxlmag.com/.
[Accessed 20 March 2019].
5. Wikipedia. 2019. Scratch Magazine. [ONLINE] Available
at: https://en.wikipedia.org/wiki/Scratch_(magazine). [Accessed 20 March 2019].
6. EmilyKaiBock.com. 2019. Home. [ONLINE] Available
at: http://www.emilykaibock.com/arcade-fire. [Accessed 15 April 2019].
7. Grimes.(2012). Grimes – Oblivion. Available at
https://www.youtube.com/watch?v=JtH68PJIQLE [Accessed 23 March 2019].
8. Sundance TV.(2013). NEW AMERICAN MUSIC: Spit Gold Under An Empire (HQ).
Available at: https://www.youtube.com/watch?v=ThDpoPFmGc4&t=71s
[Accessed 21 March 2019].
will also aid me with my time management skills and overall benefit the project as a
whole. I will also take behind the scenes pictures on set of different camera set ups
and rigs that I can then talk about in the technical qualities of my evaluation.

3. Proposal
3
Week Tasks to be
Completed:
Specific Tasks
1 Pre-production  Proposal and background research
 Create Survey: surveymonkey.com
 Identify Target audience, cater the survey
accordingly
 Proposal Documents include; Idea
Generation/Pre-proposal/Proposal/Mind
Maps
2 Pre-production  Research- Secondary
 Conduct Survey: surveymonkey.com
 Curate bibliography of tutorials, technical
knowledge, industry standards and
theories.
3 Pre-production  Research- primary
 Analyse results of Primary Research
 Add to bibliography
4 Pre-production  Experiments
 Practical experiments; camera techniques
and settings
 Lighting and sound experiments
 Interview setting experiments
5 Pre-production  Experiments
 Post production experiments
 Editing tutorials, techniques and
experiments (Premiere
Pro/Photoshop/After Effects)
 Sound editing tutorials and techniques
(Adobe Audition
6 Pre-production  Pre-Production and planning
7 Pre-production  Finalise production
 Ensure schedule is complete
 Acquire equipment needed (book
equipment)
8 Production  Filming
 Preliminary Shots
 Interview
 Analyse shots at end of week
 Begin to edit
9 Production  Filming
 Begin finding distribution outlets
10 Production  Edit audio draft
11 Production  Draft peer feedback
12 Production 
13 Production  Test Screenings
 Peer Feedback
14 Production  Distribution
 Analyse Peer Feedback
15 Evaluation  Evaluation
 Product Reflections
 Step-by-Step
16 Evaluation  Evaluation
 Create Presentation
17 Evaluation  Presentation
18 Moderation 

4. Proposal
4
19 Show Preparation 
20 Show 