ADV 492 NMDL Presentation

1. Microsoft Jack Cheng

2. Competition: Apple Computer, Inc. Google Inc. Nintendo Co., Ltd. Sony Coropration Products: Windows Bing Xbox Microsoft Office Brief Info Brief History: Founded by Bill Gates and Paul Allen in 1975 MS Dos launched in 1985 Windows 3.1 released in 1992 Latest: Acquisitions of Sentillion in Feb. 2010 Source: Marketlineinfo.com -Microsoft Corporation

3. Challenges Threats Microsoft faces: Intense competition with all of its products Patent lawsuits Piracy Competition Strengths: Apple: Brand image, focus on R&D Google: Strong brand value, significant infrastructure base Source: Marketlineinfo.com – Microsoft Corporation

4. Goals Mission: “At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.” Some Goals: Invest in technologies that will close the “digital gap“ and provide access to 1 billion additional people to this technology Expand number of Microsoft research labs to meet new needs Source: Microsoft.com

5. Theme: Colorful Personality As a user of Microsoft Windows, users are able to express their personalities by customization of their computers. By the ability to personalize PC’s, the user can comfortably complete tasks With personal customization of computers, each user can call their work space unique Slogan: “I’m a PC and this is how I show my personality.”

6. Key Components Social Media Facebook: Create a fan page with the theme. On this fan page, a contest (using the “Colorful Personality” theme) will be held to encourage interaction with Microsoft users. A link to Microsoft’s site will be available for submissions. Twitter: Create a new Twitter account to promote contest to attract those who don’t use Facebook. Social Media Social Bookmarking: Using Digg, Delicious, Yahoo Buzz, StumbleUpon, and other social bookmarking sites, a link to Microsoft’s website with contest info will be provided Flickr: Showcase submissions from participants of contest

7. Key Components Blogging A blog will be kept up to date with this Microsoft promotion. There will also be frequent updates about the Microsoft “Colorful Personality” contest and also showcase top rated submissions. On this site, Microsoft would also announce the renovation of MSN Spaces. With this service, Microsoft users will be more aware of MSN Spaces for blogging and interact with Microsoft. Blogging Blogging ties into the use of Social Media because people link their blogs to Facebook or Twitter and helps spread the word. PR Two PSA’s would be created. The first to promote the start of this campaign The second to remind consumers a week or two after the launch. PSA’s would be submitted to local newspapers, online news sites

8. Evaluating Success Social Monitoring Using Hootsuite.com, Cotweet.com, Monitter.com, and other social monitoring sites, we can keep track on what consumers are saying about the promotion. Google Alerts: Using Google Alerts, we can follow what news articles are talking about in regards to Microsoft

9. Budget Using solely the internet and social media to promote this campaign proposal, Microsoft would only spend money on renovating MSN Space, the making of Microsoft’s blog and the prizes of the “Colorful Personality” contest. Using the social media and social monitoring sites, there should be no extra fee aside from labor of keeping everything up to date.

10. Timeline 3 month campaign Why Summer? This campaign willrun through thesummer becausequite a number ofPC users are students and they will be on summer break. Summer break will allow these users to participate freely and express their personalities with less stress than during the school year.