A digital marketing strategy to blow up the brand of GMC to the younger demographic mainly through social media, which in today’s society is the best way to reach this target audience. Essentially, our digital strategy is to continuously advertising and market this brand in a way that appeals to younger people, by creating a more trendy company website, and to advertise through major TV networks, by hiring a celebrity who appeals to the younger demographic.

1. Jack Gage
ADV 420
GMC Digital Marketing
Strategy

2. • GMC is an American automobile division of
General Motors that mainly focuses on trucks and
other utility vehicles.
• GMC was founded by William Durant in 1912, as
a holding company for Buick and created some of
the first trucks ever.
• Buick owned GMC’s outstanding stock
• GMC’s headquarters are located in Detroit, MI.

3. THE PRODUCTS
GMC Canyon
GMC Sierra 1500
-Sierra: 2500 and
3500
GMC Terrain
-Terrain Denali
GMC Acadia
-Acadia Denali
GMC Yukon
-Yukon: Denali,
XL and Denali XL
GMC Savana
-Savana:
Passanger and
Cutaway

4. S.W.O.T ANALYSIS
• Strengths
-Name brand
-Professional grade products
-Large budget
-Sports
sponsorships/advertisments
• Weaknesses
-Young adult market
• Opportunities
-Future vehicles and
technology
(https://www.gmc.com/c
anyon-denali-small-
pickup-truck.html)
-Mobile/social media
marketing
• Threats
-Competitors (Ford,
Dodge and
Chevrolet)

5. TARGET MARKET
• Anyone legally eligible to operate a vehicle
-Mainly young adults from the age of 18-35

6. MARKETING STRATEGY
• Revamp all social media’s
-Snapchat and Instagram specifically
• Add some trendiness to the website.
• Hire a young celebrity.

7. WEBPAGE
• Creating a more trendy/ appealing website.
• Search engine optimized.

8. SOCIAL MEDIA
https://www.instagram.com/g
mc/
https://www.facebo
ok.com/gmc
https://www.yo
utube.com/user
/GMC
https://plus.g
oogle.com/+
gmc
https://twit
ter.com/Th
isIsGMC
• To create a buzz on
our social media
accounts.

9. KEY PERFORMANCE INDICATORS
• Overall traffic on our webpage and all social
media’s.
-new followers on all social media platforms
(Instagram specifically)
• Clicks per page on main/mobile GMC website.

10. BUDGETING
• Our new budget $250 million dollars, compared
to last years budget of $180 million.