2. TYPES OF E-COMMERCE
• Business-to-Consumer (B2C)
“In a Business-to-Consumer E-commerce environment, companies sell their online goods to
consumers who are the end users of their products or services. Usually, B2C E-commerce
web shops have an open access for any visitor, meaning that there is no need for a person to
login in order to make any product related inquiry.”
4. TYPES OF E-COMMERCE
• Business-to-business (B2B)
“In a Business-to-Business E-commerce environment, companies sell their online goods to
other companies without being engaged in sales to consumers. In most B2B E-commerce
environments entering the web shop will require a log in. B2B web shop usually contains
customer-specific pricing, customer-specific assortments and customer-specific discounts.”
6. TYPES OF E-COMMERCE
• Consumer-to-consumer (C2C)
“In a Consumer-to-Consumer E-commerce environment consumers sell their online goods to
other consumers. A well-known example is e-bay”
8. TYPES OF E-COMMERCE
• Social e-commerce
“Social e-commerce is a subset of electronic commerce that involves social media, online
media that supports social interaction, and user contributions to assist online buying and
selling of products and services”
10. TYPES OF E-COMMERCE
• Mobile e-commerce
“the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere,
via wireless technology”
12. UNIQUE FEATURES OF E-COM TECHNOLOGY
• Ubiquity
• Global Reach
• Universal standars
• Information Richness
• Information density
• Interactity
• Personalization and
customization
• User generated content
16. COOKIES
• What?
Cookies are small files which are stored on a user's computer. They are designed to hold a
modest amount of data specific to a particular client and website, and can be accessed either
by the web server or the client computer. This allows the server to deliver a page tailored to a
particular user, or the page itself can contain some script which is aware of the data in the
cookie and so is able to carry information from one visit to the website (or related site) to the
next.
17. TYPES OF COOKIES
• First party cookies
First party cookies are set by the website, you are visiting and they can only be read by that
site.
• Third party cookies
Third party cookies are set by a different organisation to the owner of the website you are
visiting. For example, the website might use a third party analytics company who will set their
own cookie to perform this service. The website you are visiting may also contain content
embedded from, for example YouTube or Flickr, and these sites may set their own cookies.
18. TYPES OF COOKIES
• Session cookies
Session Cookies are stored only temporarily during a browsing session and are deleted from
the user’s device when the browser is closed
• Persistent cookies
This type of cookie is saved on your computer for a fixed period (usually a year or longer) and
is not deleted when the browser is closed. Persistent cookies are used where we need to
know who you are for more than one browsing session.
• Flash cookies
Many websites use Adobe Flash Player to deliver video and game content to their users.
Adobe utilise their own cookies, which are not manageable through your browser settings but
are used by the Flash Player for similar purposes, such as storing preferences or tracking
users.
19. ADVANTAGES & DISADVANTAGES COOKIES
+ Conveniency: remembers which website you have visited. Make filling out forms quick.
+Personalization: give you personalized content, specific user’s content
+ Effective Advertising
+ Ease of control: easy to manage cookies if u know how.
- Privacy: keeps track of all the websites you have visited. Third parties can access the
information stored by these cookies
- Security: Security holes have been found in different browsers.
- Secrecy: Third party cookies can be blocked but most people don’t have the technical
expertise to do this
21. INTERNET OF THINGS
• What?
The internet of things (IoT) is a scenario in which objects, animals or people are
provided with unique identifiers and the ability to transfer data over a network without
requiring human-to-human or human-to-computer interaction. IoT has evolved from the
convergence of wireless technologies and the internet.
31. APPS
Very important for a business
• build loyalty
• reinforce your brand
• increase your visibility
• increase your accessibility
• increase sell-through
• increase exposure across mobile devices
• connect you with on-the-go consumers
32. APPS
Benefits for costumers
• easy access to an inventory
• get notifications of special events, launches, etc.
• have one-touch access to contact information
• get directions to your location from wherever they are
• make fast, seamless appointment scheduling
33. WHAT I LEARNED
I learned a lot from this course, because it wasn’t like any other course I’ve already had. I’m a
finance student, so I didn’t receive as many marketing courses as my fellow student is this class.
More than ever this course made me realize how important the internet is for businesses, and
that it is key to use it right. I feel any business on the internet has to that in to account a couple
of important factors:
I think it has to be customer-driven. It’s essential to pay attention to your costumers needs.
Afterall they are the right of existence of your company. Next to that the content on the internet
of your company has to be simple and attractive. Simplicity in a nice coat made a lot of sites
succesfull. This also means the E-commerce, website, app, or any other platform is easy to use.
If u take al these things into consideration and you have a well-marketed audicience, I’m
convinced the business will flourish.
Thanks to this course it’s clear to me that a business has to be present on the internet. If they
want to target a lot of people, they have to use to must popular tools available online.
34. WHAT I LEARNED
Other important things that I learned for instance of the e-commerces is how they can link it to
their ERP-systems, and how they use upselling and cross-selling to improve their sales.
The internet is huge with a lot of opportunities. I was surprised about what other
classmembers knew from various websites and tools on the internet. And from time to time I
could share with them something they didn’t know. So it’s clear that you can explore it
endlessly, and it’s something that keeps evolving fast, which makes all to more interesting
