Analyzing the workings of an organization within the context of understanding, living, and sharing the culture.
Get a head start on 2015 and find out how recruitment and retention trends will impact the job market for rest of the year. During the course of our presentation, we will discuss ideas to help you conceive congruent plans and make well-informed decisions in the spheres of brand and culture, with a focus on how to apply best practices to your recruitment and retention strategies. Join us to align your goals with global projections for 2015 and seize upcoming opportunities from an advantageous position.
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Social platforms will keep
employer brands honest as
companies begin to use their
culture as a differentiator
and their employees as
brand advocates.!
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Capture The Trend
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Understand what makes your culture story unique and how
it aligns with your employer brand—internally and externally.
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Quick Win
Fix Your Culture Page!
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• Talk about style of communication and personalities in the office
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• Show how you how you interact with each other
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• Show what people do after work ends
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Big data lets us know
more about people than
ever before. It’s time
candidate experiences
reflect this.!
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Capture The Trend
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• Gather data and research to develop employee and
candidate personas
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• Map aspects of your candidate and employee
experience against personas
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Quick Win
Bespoke Benefits!
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• Call out specific benefits that may be of interest to the candidate
in an offer package
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• During performance management discussions, talk about life
situation and how benefits and perks support that
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Capture The Trend
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• Go all-in for (good) brand journalism
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• Identify secondary channels and platforms that
could help tell your brand story
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Quick Win
Talk About What’s Interesting!
• Highlight articles or websites people have been talking about
around the office.
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• Make a list of places people from the office frequent
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• It doesn’t have to be related to your industry.
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Capture The Trend
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• Start talking to marketing and begin to form an
integrated strategy
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• Talk about your products in your recruitment
and internal channels
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Quick Win
Audit Your Consumer Brand!
• Looking only at your consumer-facing site and channels,
what you a candidate learn about your employer brand?
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• What consumer brand attributes might work against your
employer brand?
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New technologies are
focusing on augmenting
our daily lives and providing
more intimate connections that
bring back movement, touch,
and personal interaction.!
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THANK YOU
Follow JWT INSIDE at:
For questions contact:
Kai Yen
Chief Technology Officer
kai.yen@jwt.com
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