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@JWTINSIDE | #INSIDEinsights
Kai Yen
Chief Technology Officer
Stephen Nemeth
Experience Planner
PRESENTING TODAY!
!
!


@JWTINSIDE | #INSIDEinsights
!
Authenticity
Becomes Authentic

@JWTINSIDE | #INSIDEinsights
!
Social platforms will keep 

employer brands honest as
companies begin to use their
culture as a differentiator 

and their employees as 

brand advocates.!


@JWTINSIDE | #INSIDEinsights
Capture The Trend
!
Understand what makes your culture story unique and how 

it aligns with your employer brand—internally and externally.
@JWTINSIDE | #INSIDEinsights
Quick Win
Fix Your Culture Page!
!
• Talk about style of communication and personalities in the office
!
• Show how you how you interact with each other
!
• Show what people do after work ends
@JWTINSIDE | #INSIDEinsights
A Culture of
Personalization!


@JWTINSIDE | #INSIDEinsights
!
Big data lets us know 

more about people than 

ever before. It’s time 

candidate experiences 

reflect this.!
!


@JWTINSIDE | #INSIDEinsights
Capture The Trend
!
• Gather data and research to develop employee and 

candidate personas
!
• Map aspects of your candidate and employee 

experience against personas
!
!
!
@JWTINSIDE | #INSIDEinsights
Quick Win
Bespoke Benefits!
!
• Call out specific benefits that may be of interest to the candidate 

in an offer package
!
• During performance management discussions, talk about life 

situation and how benefits and perks support that
!
!
@JWTINSIDE | #INSIDEinsights
The Rise of Experience
Ecosystems!
!


@JWTINSIDE | #INSIDEinsights
!
Complementary experiences 

and platforms that drive 

awareness or tell a different 

side of your brand story 

become more prevalent."
!
!


@JWTINSIDE | #INSIDEinsights
Capture The Trend
!
• Go all-in for (good) brand journalism
!
• Identify secondary channels and platforms that 

could help tell your brand story
!
!
!
!
!
@JWTINSIDE | #INSIDEinsights
Quick Win
Talk About What’s Interesting!
• Highlight articles or websites people have been talking about 

around the office.
!
• Make a list of places people from the office frequent
!
• It doesn’t have to be related to your industry.
!
!
!
!
@JWTINSIDE | #INSIDEinsights
Consumer Brand
Consciousness!
!
!


@JWTINSIDE | #INSIDEinsights
!
Recognize that your consumer
brand shapes candidate
perceptions and reflects 

on employee engagement. 

And vice versa.!
"
!
!


@JWTINSIDE | #INSIDEinsights
Capture The Trend
!
• Start talking to marketing and begin to form an 

integrated strategy
!
• Talk about your products in your recruitment 

and internal channels
!
!
!
!
@JWTINSIDE | #INSIDEinsights
Quick Win

Audit Your Consumer Brand!
• Looking only at your consumer-facing site and channels, 

what you a candidate learn about your employer brand?
"
• What consumer brand attributes might work against your 

employer brand?
!
@JWTINSIDE | #INSIDEinsights
One to Watch!
!
!


Tech Gets Personal!
!
!
!


@JWTINSIDE | #INSIDEinsights
!
New technologies are 

focusing on augmenting 

our daily lives and providing 

more intimate connections that
bring back movement, touch, 

and personal interaction.!
"
!
!


@JWTINSIDE | #INSIDEinsights
THANK YOU
Follow JWT INSIDE at:
For questions contact:


Kai Yen


Chief Technology Officer

kai.yen@jwt.com
!
!
!



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