This is a comix narrative with examples of three personas driving different user flows for a software that did not exist. In 2008, when I came up with the idea of the Tagged Tanakh for a niche-publisher, I had to describe the experience of using a web application before it was designed.
In my opinion, comix are a great tool to inform and develop user experience and articulate brand narratives.
PS if you're curious, the web app was launched in 2010:) www.TaggedTankh.org
1. YAVNET presents: The Tagged Tanakh Story
EITAN IS A NEWLY
ORDAINED RABBI.
He has a fresh take
on old traditions... My
Bl
og
he also
likes to blog.
2. He is sandwiched
between generations,
and trying to
bridge the gap.
his unique role makes him feel isolated.
3. have
You
sage
a mes
from
If only he could find an easy way to
relate Jewish ideas to everyday life.
Comm
e ntaries NE W
S
Tod
ay My
Genesis 6:24 Not
es
Exodus 12:20
It would be great if he could
connect current events to Jewish
values or Torah passages.
Job 9:2
4. so he can share them
with his congregation.
All he needs are the right
resources and tools,
With YAVNET he can bring
people and ideas together.
5. Eva’s Bat Mitzvah
is six months away.
She HAS started to get a
bit nervous about it, so she
focuses on playing soccer.
6. said t
hey w
ent al
one.
O MG
! He
Her friend Sara, whose Bat Mitzvah’s in two said
th at?
weeks, IMS with eva after practice. they share
ideas and feelings in terse messages.
They also procrastinate
ON their Bat Mitzvah prep.
Eva doesn’t really connect with
the rabbi at her shul and her
parents can’t really help.
She feels helpless.
7. Her friend Sara IMs her
the screen name of a
Myspace friend who shares
Eva’s BAT MITZVAH DATE.
Maybe they can
help each other...
The new friend, Carly, tells Eva about
YAVNET, A new site she DISCOVERED
at her hip, techy synagogue.
8. Toldot: Genesis 25:22-23
22 And
the children struggled together within her;
and she said: 'If it be so, wherefore do I
live?' And she went to inquire of the LORD.
23 And the LORD said unto her: Two
nations are in thy womb, and two
peoples shall be separated from thy
bowels; and the one people shall be
stronger than the other people; and
+ -
the elder shall serve the younger.
a
Carly passes along the link,
and she and eva start tagging
their shared Torah portion
with ideas, images, and videos.
Eva is more excited for
her Bat Mitzvah and
FEELS MORE CONFIDENT.
Thanks to YAVNET,
9. Elaine and her husband
Don are empty nesters.
They go to the movies a lot.
10. She worries about her
94 year old mother
and her two single
children in their 30s.
her only connections to judaism
are holidays and israeli news reports.
11. ELAINE spends little time on the
internet. her mahjong friends
occasionally send her funny emails.
Her friend Harriet tells her about a
hilarious book that blends recipes and
stories about jewish motherhood.
12. When she follows the link
that Harriet emailed her,
Elaine discovers a world of
information about judaism.
all thanks
to YAVNET.
Elaine’s snazzy new recipes and funny
jokes bring life to her family’s seder
the following week...
