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Your Outreach Program That
Connects You.
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
2
Insert You Tube of Clarice
“Quid quo pro Clarice. Quid quo pro.”
Hannibal Lector
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
3
Yo
u Them
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
4
What does your outreach program look like now?
Does it work?
Why doesn’t it?
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
5
 
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
6
 
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
7
Put yourself in their shoes – what do they want?
• More sales
• Reduced advertising costs
• More sales
• Staff incentives – reasons for them to stay
• More sales
• Improved brand awareness
• More sales
• Good public relations or community citizen
• More sales
• No extra effort or work for me
What can you not deliver?
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
8
Solutions You Can Offer
• More sales
• Exposure to your members
• Member discounts
• Member sales days
• Member value add
• Frequent buyer incentives
• Customer retention and/or reactivation incentives
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
9
Solutions You Can Offer
• Reduced advertising costs & brand awareness
• Links on your website (helps in website optimisation)
• In club posters
• Hand outs to new members
• TV screen advertising
• Newsletter advertising
• Email blasts to members/prospects
• In club displays or promotions
• Linking with a powerful brand – you!
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
10
Solutions You Can Offer
• Staff incentives – reasons for them to stay
• Staff member awards
• Staff incentive prizes
• Staff discounts at your club
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
11
Solutions You Can Offer
•Good public relations or community citizen
• If they donate prizes or support your community events they will be
seen in a positive manner
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
12
Solutions You Can Offer
• No extra effort or work for me
• Your Team drive the benefits package for them
• They don’t have to do anything
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
13
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
Justin Tamsett
B.Ed (Phys & Health Education)
Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677
Follow JT on Twitter: @JTActiveMgmt
To read JT’s blog: www.JustinTamsett.com
Become an Active Management Fan on Facebook: www.facebook.com/activemanagement
And for more information on Active Management helping your business go to: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles

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FitnessBiz 2010: Session 2 outreach that connects you

  • 1. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt Your Outreach Program That Connects You.
  • 2. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 2 Insert You Tube of Clarice “Quid quo pro Clarice. Quid quo pro.” Hannibal Lector
  • 3. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 3 Yo u Them
  • 4. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 4 What does your outreach program look like now? Does it work? Why doesn’t it?
  • 5. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 5  
  • 6. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 6  
  • 7. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 7 Put yourself in their shoes – what do they want? • More sales • Reduced advertising costs • More sales • Staff incentives – reasons for them to stay • More sales • Improved brand awareness • More sales • Good public relations or community citizen • More sales • No extra effort or work for me What can you not deliver?
  • 8. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 8 Solutions You Can Offer • More sales • Exposure to your members • Member discounts • Member sales days • Member value add • Frequent buyer incentives • Customer retention and/or reactivation incentives
  • 9. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 9 Solutions You Can Offer • Reduced advertising costs & brand awareness • Links on your website (helps in website optimisation) • In club posters • Hand outs to new members • TV screen advertising • Newsletter advertising • Email blasts to members/prospects • In club displays or promotions • Linking with a powerful brand – you!
  • 10. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 10 Solutions You Can Offer • Staff incentives – reasons for them to stay • Staff member awards • Staff incentive prizes • Staff discounts at your club
  • 11. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 11 Solutions You Can Offer •Good public relations or community citizen • If they donate prizes or support your community events they will be seen in a positive manner
  • 12. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 12 Solutions You Can Offer • No extra effort or work for me • Your Team drive the benefits package for them • They don’t have to do anything
  • 13. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 13
  • 14. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
  • 15. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.JustinTamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles