Your Outreach Program That Connects You: if your outreach program is not producing a bucket-load of leads, then this session will turn it around for you! We will show what you need to offer your outreach partners, so they are exactly that: partners.
FitnessBiz 2010: Session 2 outreach that connects you
1. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
Your Outreach Program That
Connects You.
2. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
2
Insert You Tube of Clarice
“Quid quo pro Clarice. Quid quo pro.”
Hannibal Lector
3. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
3
Yo
u Them
4. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
4
What does your outreach program look like now?
Does it work?
Why doesn’t it?
5. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
5
6. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
6
7. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
7
Put yourself in their shoes – what do they want?
• More sales
• Reduced advertising costs
• More sales
• Staff incentives – reasons for them to stay
• More sales
• Improved brand awareness
• More sales
• Good public relations or community citizen
• More sales
• No extra effort or work for me
What can you not deliver?
8. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
8
Solutions You Can Offer
• More sales
• Exposure to your members
• Member discounts
• Member sales days
• Member value add
• Frequent buyer incentives
• Customer retention and/or reactivation incentives
9. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
9
Solutions You Can Offer
• Reduced advertising costs & brand awareness
• Links on your website (helps in website optimisation)
• In club posters
• Hand outs to new members
• TV screen advertising
• Newsletter advertising
• Email blasts to members/prospects
• In club displays or promotions
• Linking with a powerful brand – you!
10. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
10
Solutions You Can Offer
• Staff incentives – reasons for them to stay
• Staff member awards
• Staff incentive prizes
• Staff discounts at your club
11. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
11
Solutions You Can Offer
•Good public relations or community citizen
• If they donate prizes or support your community events they will be
seen in a positive manner
12. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
12
Solutions You Can Offer
• No extra effort or work for me
• Your Team drive the benefits package for them
• They don’t have to do anything
13. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
13
14. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
15. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
Justin Tamsett
B.Ed (Phys & Health Education)
Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677
Follow JT on Twitter: @JTActiveMgmt
To read JT’s blog: www.JustinTamsett.com
Become an Active Management Fan on Facebook: www.facebook.com/activemanagement
And for more information on Active Management helping your business go to: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles