The document discusses various topics related to fitness businesses and industries, including club culture, member interaction and behavior, and staff motivation. It provides ideas for segmenting members, driving relationships between staff and members, and developing a predictive model for member lifecycles. Examples are given of viral marketing videos from different fitness businesses.

1. What is happening around the fitness industry & business? Is this just evolution or a complete revolution in the fitness industry?

8. Crunch Fitness: Great viral ad

9. Anytime Fitness: One of the best You Tube channels

10. Anytime Fitness: We miss you video

15. Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions). Watch KLM Surprises: http://youtu.be/rwnyAudIyzs

21. Your Homework . . . How great leaders inspire action: http://www.youtube.com/watch?v=qp0HIF3SfI4&feature=youtu.be

23. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles