AS MEDIA COURSEWORK

1. The Pitch
CAMERON, JACK, LUKE, AND SAM

2. Subgenre
 For pitch 1 our group has decided to use Zombie-Horror.
 This has a very mainstream audience and is a popular horror sub
genre

3. What did you learn?
 From researching our subgenre we found that it is vital to use the
correct mise-en-scene, such as makeup to convey the
ferociousness of the zombie. We learned that to do this we must use
Foley's and follow a particular makeup routine.

4. Conventions
For our opening title sequence we shall support generic conventions of
this subgenre. These will include:
 A desolate setting such as an empty school
 A group of survivors looking for supplies
 A post apocalyptic era
These all support the common conventions of a zombie film as it is not
surprising and to be expected of a zombie film to an audience.

5. Plot
 Zombie apocalyptic time
 Survivors explore derelict school for supplies
 The supplies are found
 Zombie is introduced through a jump scare
 A chase scene begins
 The survivors hide
 Zombie is shown to have found them
 Camera cuts.

6. Stereotypes
This opening title sequence will reinforce conventions to the audience.
These will include: a group of survivors looking for supplies and a
stereotypical male character.
We have made this decision as it allows the audience to perhaps
relate to the protagonist or see how a experienced ‘survivor’ behaves.

7. Narrative enigmas
 We will create enigmas by using a lack of dialogue and instead play
non-diegetic music. This will leave the audience asking questions
such as, who are they? What are they doing?
 We will also cut the camera at the very end in order to leave a cliff
hanger of what happened when the survivors were found.

8. Type of OTS
 This OTS will be in a linear format. This is so that we can convey the
story to the audience, but, without giving to many details away. This
will also allow for a well done storyline which engages the viewer
early on.
 Linear title sequences are also very simple and will enable us to
achieve full potential.

9. Character types.
 We will represent characters in a masculine and stereotypical way.
Our character social groups will be of working class, this will be
portrayed by costumes and mise-en-scene.
 The reasoning behind this is so that we will be able to give the
impression that the survivors have been in the wild for a long time
evident by their clothes.

10. Our first inspirational film is
Zombieland
 The reason behind this is that it allowed us to picture what a zombie
should look like.

11. Our second film is
Drive
 This film inspired us because it shows how non-diegetic music is used
to an effective nature.

12. Our USP is
 We will use a derelict school as the main setting for our OTS. This is
very uncommon with other zombie films and so offers a sense of
originality.
 We will also use multiple editing tricks in order to convey the
apocalyptic nature. This will be conveyed by filming a busy area
and fading to the same area when it is empty.

13. Our target audience
 Our target audience will be males aged 16 and over. This is due to
the popularity among men within the Zombie genre.
 This graph shows the rising popularity of zombie films among
teenage boys.

14. We will attract our audience by
 We will use action and tension to attract the audience. The
reasoning for this is that is what our research indicated the most
about what they wanted to see within horror films.
 Our research also indicated that our target audience enjoys a gory
nature to zombies, this will be utilised within this proposition.

15. Pitch 2

16. Subgenre
 This will be a slasher-horror. This is another very popular horror genre.

17. Research into this subgenre
 After researching this sub-genre we found that there is a typical
gender stereotype. This is true for the majority of slasher films as they
usually have a stereotypical female being murdered.
 For this pitch we have decided to defy this common convention
and instead focus on the male characters, offering a unique selling
point.

18. Conventions of our subgenre
Conventions we shall follow include:
 Camerawork, such as high angles to portray the victim as beneath
the antagonist
 Setting, we will film it in a school, this is a common convention of
many slasher films, such as ‘scream’
 Editing, we will use fast cuts during any intense scenes

19. Plot
 Antagonist murders a group of students
 One survives
 A hunt ensues
 The antagonist finds the missing student
 Jump-scare when the student realises
 Chase begins

20. Challenging conventions
We are going to challenge the conventions of this subgenre, these will
include:
Counter-typical male and female students
Counter-typical antagonist
By doing this we hope to achieve an original and unpredictable
opening title sequence which engages the viewer.

21. Narrative Enigmas
 We will create enigmas by following the antagonist before the
murder scene, this will leave the audience asking questions such as
Who and where is he? This will engage the audience with the rest of
the film and opening.
 Another enigma will be why is the Antagonist doing this to the
students?

22. Type of OTS
 This will follow a linear structure. The reason for this is that it is telling
the story and setting the scene for the rest of the film. This is
important as the viewer makes their first impression instantly.
 The linear structure will also allow us to create certain enigmas and
in turn intrigue the viewer.

23. Social groups
 The social groups will be students aged 16-18 from middle class
backgrounds in a school atmosphere. We will convey this to the
audience by using setting, costumes and camera work, such as
close ups on school bags etc
 We will represent these characters in a counter typical way and
challenge generic conventions and stereotypes.

24. Our first inspirational film is
Scream
 This film inspired us as to how to portray characters and what
stereotypes we should challenge

25. Our second film is
Nightmare on elm street
 This showed us on how to present the antagonist and how to build
tension.

26. Our third films is
Texas Chainsaw Massacre
 This inspired us on how to build tension in an effective and intense
way

27. Our USP is
 We will offer an original and dramatic sequence which challenges
conventions and stereotypes. By doing this we will engage the
audience and offer a new experience which will be unpredictable

28. Our target audience will be
 Our target audience will be males aged 16 and over from lower
and middle class backgrounds. This is due to the popularity of
slasher films among this demographic.
 Our questionnaire also indicated that this age group enjoys slasher
films.

29. We will attract our audience by
 Our research indicates that slasher fans enjoy gory and entertaining
deaths as well as some comedic value. To attract our target
audience we will hop to offer this within our opening title sequence.
 We will also use fast paced dramatic editing in order to raise
tension and disorientate the audience.