1. J. Raúl Escalera
PO BOX 16515, San Juan, Puerto Rico 00908-6515 • (787) 460-9317 • raul@escalera.cn
Career Profile
An articulate, highly organized and result-oriented manager with twenty-five years of solid experience in
international business management and development.
 Fifteen years of general management experience in subsidiaries through Latin America and regional
headquarters.
 Five years of sales and marketing management experience for cosmetics and vision care companies.
 Extensive international business exposure and network of contacts.
 Fluent in English, Spanish and Portuguese.
 Achieved permanent resident status in Brazil.
Employment
Greentech Inc. San Juan, P.R. 2005 to Present
President
Puerto Rico Ice Technologies is a dry ice systems distributor and a dry ice manufacturer established in Puerto Rico
that services the Caribbean Basin.
 Became the premier manufacturer of dry ice in Puerto Rico by launching an innovative product that created
a new segment within the cold chain management category.
 Fueled compound annual growth by over 50% for five consecutive years.
Prima Vision Inc. Miami, FL / San Juan, P.R. 1995 to 2005
President
Prima Vision was a distributor and exporter to Latin America and the Caribbean Regions of several contact lens
brands including Ocular Sciences (acquired by Coopervision) and Kamalens (its own brand of cosmetic lenses).
 Licensed technology and launched a proprietary colored contact lens brand in Latin America that achieved
75% distribution across markets and grew to over $3MM in three years.
 As a distributor, increased the Ocular Sciences contact lens brand regional penetration from presence in
mostly Brazil and Argentina, achieving over $5MM in revenue in five years.
Bausch & Lomb Inc. 1983 to 1995
General Manager - Latin America Miami, FL 1990 to 1995
 Managed the regional team of a $26MM operation that included two subsidiaries, two strategic
partnerships, duty free accounts and a distributor’s network.
 Opened or reorganized local businesses in Argentina, Chile, Colombia, Venezuela and Panama.
 Reorganized an underperforming, demotivated management team at regional headquarters into a successful
winning group, highly integrated and result-oriented.
 Improved operating assets management and controls in just six months to reflect related costs cuts of over
$1.5MM.
 As General Manager for the Latin America Region, opened two new subsidiaries, a strategic partnership
and reorganized an existing one to increase sales from $13.0MM to $26.0MM in three years.
 Conceived, planned and implemented the move of all inventories from Miami, FL into a regional
distribution center in the Panama Free Zone to improve customer service and reduce corporate taxes.

2. J. Raúl Escalera
PO BOX 16515, San Juan, Puerto Rico 00908-6515 • (787) 460-9317 • raul@escalera.cn
Cornealent Waicon do Brasil
General Manager Rio de Janeiro, Brazil 1988 to 1990
Cornealent Waicon was a successful local contact lens manufacturer acquired by Bausch & Lomb in 1987 and
managed separately, but under the same corporate philosophy.
 Led the transition from an acquired local family company in Brazil to multi-national culture and standards,
from manufacturing and distribution to sales and marketing, improving manufacturing processes,
distribution resources and earnings performance.
 Revived a languishing and almost obsolete line of cosmetic colored contact lenses from $150K in sales into
the hottest optical fashion item of the country, achieving 100% distribution and $2.5MM in one year.
 Successfully reorganized the service structure out of a manufacturing operation in Brazil and reduced
customer order service levels from 30 days to 72 hours in all products.
 Won worldwide recognition award for excellence in customer service, in a highly difficult year of
negotiations with multiple syndicates under a hyperinflationary environment.
 Trained and motivated inexperienced sales associates to achieve financial results, identify and pursue new
opportunities, understand and work with the principles of strategic planning and tactical execution.
 Achieved sales and earnings targets for the two most difficult years of hyperinflationary environment in
Brazil.
Bausch & Lomb Puerto Rico
General Manager San Juan, P. R. 1983 to 1988
Bausch & Lomb P.R. was an $8.0MM business that serviced the Puerto Rico and the Caribbean markets.
 Took over highly unprofitable sunglass business that sold $640K and lost $600K a year, and actively
worked to turn it into the most successful sunglass business in the world with revenues of $8MM and
profits of $2.5MM in three years.
 Managed a sales and marketing business that sold contact lenses, sunglasses, ophthalmic pharmaceuticals
and contact lens solutions.
L’Oreal Group San Juan, P.R. 1978 to 1983
Sales Manager
 Reduced planning and launch timetables for new fragrances by 50%, achieving 95% of target distribution
in 30 days, thus improving inventory turnovers by more than one quarter.
 Favorably negotiated corporate real estate for fine fragrances at major department stores doubling
exposure and exponentially improving presence.
 Reduced post-season customer returns by 80% without affecting sell-in performance, thus reducing
inventory obsolescence and virtually eliminating backorders for fragrance gift sets at peak seasons.
 Designed and implemented the distribution scheme used to import and deliver fine fragrances through the
local and duty free markets including materials management, billings, IT, distribution and seasonality
management.
Education
University of Puerto Rico
Marketing 1977