The document is a presentation about the Salesforce1 platform. It discusses the core services available, including Chatter, analytics tools, APIs, mobile services, and social APIs. It also covers how developers can use clicks and code to build apps on the platform, integrating business logic, user interfaces, and data models. Visualforce, Apex, and the various APIs allow access to all standard and custom objects. The presentation also provides overviews of how Heroku can be used for customer-facing apps and ExactTarget for marketing automation.
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Developers guide to the Salesforce1 Platform
1. Developers Guide to the
Salesforce1 Platform
Supporting innovation through Clicks & Code
slideshare.net/jr0cket
John Stevenson
@jr0cket
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve
risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com,
inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate,
our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service
and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
5. Employee Facing apps
with Force.com
Helping your business run effectively,
understanding your customers
John Stevenson
@jr0cket
6. Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Custom Objects
Custom Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
Clicks Code
80% 20%
&
21. Heroku high scale performance
5 Billion
Requests per day
4+ Million
Apps Created
125+
Add-on Services
Supporting millions of apps & services
- status.heroku.com
23. Use existing developer skills
Ruby, Java, NodeJS, Python, PHP
Virtually every language you can think of can run on Heroku
24. What is Heroku?
Database
Enterprise grade
Heroku Postgres as a
service
Add-ons
Marketplace for data
stores and app services
Dynos
The compute resources
to run your app
Everything you need to build, run and scale customer apps
25. Deal with Success - instantly
Instantly scale the compute resources your apps run on
to handle more customer requests
Business is lost forever if your app cant meet
the demand
27. Salesforce Canvas
Embed & Interact with external websites as if they
were part of your Salesforce Org
28. Salesforce Canvas
Embed & Interact with external websites as if they
were part of your Salesforce Org
29. Connecting Force.com &
Heroku with Connect
Seamless integration of data between
customer and enterprise
John Stevenson
@jr0cket
30. Connected
- linking Heroku Postgres database with your
Salesforce Org
Transforming
customer data translated into business
applicable information
Managed
2-way synchronization of high volumes of
data at a sustainable rate
Heroku1 Connect
Heroku & Force.com
www.heroku.com/1
33. Every Object, Every Field: Salesforce1 Mobile Accessible
AppExchange Apps:
Dropbox Concur Evernote ServiceMax More
Custom Apps and Integrations:
SAP Oracle Everything Custom More
Sales, Service and Marketing
Accounts Cases Campaigns Dashboards More
34. Two ways to build Mobile Apps
Customer-Facing
Mobile Services
Custom Mobile Apps
Employee-Facing
Out-of-the-box
AppExchange Apps:
Dropbox Concur Evernote ServiceMax More
Custom Apps and Integrations:
SAP Oracle Everything Custom More
Sales, Service and Marketing
Accounts Cases Campaigns Dashboards More
Salesforce1 Mobile App
This is salesforce1. Salesforce1 is comprised of all the applications that run on top of Salesforce1 Platform Services, and Salesforce1 Platform APIs and served up using the Salesforce1 Mobile App.
The consolidation of the platform services combined with their APIs make up the Salesforce1 Platform. We have taken this route so that we can enable you, the developer, to create a multitude of mobile applications easily, reliably and with massive flexibility.
We are here to talk about driving a mobile app revolution in the enterprise.
Our platform is a series of tools and features that enable developers to be successful. I am not going to cover these in detail, just wanting to show the scope of the platform and how much it offers you.
08:00 – Our platform has two ways of approaching application development. And these aren’t ivory towers – they blend together. For non-programmers we offer X and for programmers we offer Y. (Call out some of the key features of each and how they relate to each other).
The magic button that gets you into the developer world of Salesforce1 Platform
Show a screenshot – maybe a quick tour live
The magic button that gets you into the developer world of Salesforce1 Platform
Show a screenshot – maybe a quick tour live
Show the Schema Builder
?
Show some Apex Code
Triggers
Objects
Tests
11:30 - And our programmatic features are automatically aware of the data model as well.
10:30 - You get our API’s, automatically extended: REST, SOAP, Bulk, Streaming
12:00 - On our platform, as you building your data model – you are getting a lot more than just a relational database. You get a mobile app, right out of the gate.
Positioning Salesforce1 mobile with respect to bespoke and native mobile development. Salesforce1 mobile app delivers the most value for employee facing (internal company) applications, requiring little or no coding.
12:30 – Let’s see this in action.
FORCE CLI is here: https://force-cli.heroku.com/
More info:
http://www.wadewegner.com/2013/11/a-command-line-interface-for-forcecom/
Recommended demo path: login, show off some Query statements and then create a simple custom object and field
(ie force sobject create Random_Object Description:text)
Highlight that:
As a platform, we expose our functionality in lots of ways. We think in terms of REST and SOAP, but we also extend things like our metadata API and Tooling API for utilities like this one.
This is a command line utility which can be looped into other things like build and continous intergration tools.
12:30 – Let’s see this in action.
FORCE CLI is here: https://force-cli.heroku.com/
More info:
http://www.wadewegner.com/2013/11/a-command-line-interface-for-forcecom/
Recommended demo path: login, show off some Query statements and then create a simple custom object and field
(ie force sobject create Random_Object Description:text)
Highlight that:
As a platform, we expose our functionality in lots of ways. We think in terms of REST and SOAP, but we also extend things like our metadata API and Tooling API for utilities like this one.
This is a command line utility which can be looped into other things like build and continous intergration tools.
12:30 – Let’s see this in action.
FORCE CLI is here: https://force-cli.heroku.com/
More info:
http://www.wadewegner.com/2013/11/a-command-line-interface-for-forcecom/
Recommended demo path: login, show off some Query statements and then create a simple custom object and field
(ie force sobject create Random_Object Description:text)
Highlight that:
As a platform, we expose our functionality in lots of ways. We think in terms of REST and SOAP, but we also extend things like our metadata API and Tooling API for utilities like this one.
This is a command line utility which can be looped into other things like build and continous intergration tools.
12:30 – Let’s see this in action.
FORCE CLI is here: https://force-cli.heroku.com/
More info:
http://www.wadewegner.com/2013/11/a-command-line-interface-for-forcecom/
Recommended demo path: login, show off some Query statements and then create a simple custom object and field
(ie force sobject create Random_Object Description:text)
Highlight that:
As a platform, we expose our functionality in lots of ways. We think in terms of REST and SOAP, but we also extend things like our metadata API and Tooling API for utilities like this one.
This is a command line utility which can be looped into other things like build and continous intergration tools.
12:30 – Let’s see this in action.
FORCE CLI is here: https://force-cli.heroku.com/
More info:
http://www.wadewegner.com/2013/11/a-command-line-interface-for-forcecom/
Recommended demo path: login, show off some Query statements and then create a simple custom object and field
(ie force sobject create Random_Object Description:text)
Highlight that:
As a platform, we expose our functionality in lots of ways. We think in terms of REST and SOAP, but we also extend things like our metadata API and Tooling API for utilities like this one.
This is a command line utility which can be looped into other things like build and continous intergration tools.