Since its founding in 2010, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs.

2. 2
Moery Company Background
• Millions of dollars sold in membership,
exhibits, ads and sponsorship.
• More than 250,000 sales and marketing
contacts annually.
• Advisor to the nation’s top associations for
business growth and management.

3. 3
Associations Hire Us To…..
Market and conduct industry-wide membership sales campaigns for association
growth.
Generate increased sponsorship, advertising and exhibit revenue through direct
sales.
Provide business development consulting services based on an “across-the-board”
data-driven business analysis including membership satisfaction, dues levels and
sponsorship inventory and pricing.
Evaluate, train and guide association sales operations on the methodologies The
Moery Company uses for revenue growth – including utilization of SalesForce best
practices.
Launch of revenue producing podcasting and thought leadership programs.

4. 4
Sales Process
Sales
Infrastructure
• Upload prospects into The Moery CompanyCRM for sales outreach.
• Developscripts for email, voice mail and phone appointments.
• Write automatedemailcampaignsfor launchof new membership offer.
• Establishweekly reporting system for sales activities.
Industry
Awareness
• Launch meeting regarding administrativeprocedures, includingsponsor invoicing.
• Industry knowledge briefing for Moery Companystaff.
• Establishdifferentiationbetween other associations.
Direct
Sales
• Launch automatedemail “drip” campaignsto engage prospects and track interestsin real time.
• Conduct outboundsales on most interestedprospects.
• Respond to all inboundrequests, which qualifyfor new membership program.

5. 5
Business Consulting Process
Association
Review
• Business model analysis,includingall revenue and NDR streams.
• Review of existing sales and marketing process.
• Staff interviewsregarding potentialbarriersto growth.
• Member interviews for candid feedback on membership value.
Industry
Analysis
• Examine business modelsof competing associations.
• Compare membership dues structure with publicinformation.
• Developmember benefits comparison.
• Examine revenue decline and growth of competing and similar groups.
Custom
Findings
• Custom presentationdeliveredto associationstaff regarding findings.
• Multiplescenarios for restructuring or enhancement of programs and processes to generate more revenue.
• Developand execute sales process, SalesForce trainingand basic report building.
• “Next steps” plan to implementmost relevantscenario or hybrid of options.

6. 6
Founder and President
JP Moery is Founder and President of The Moery Company. His career within the association space has
spanned more than 25 years and he’s a trusted resource for the nation’s leading organizations. He launched
The Moery Company in 2010 and has become a sought-after thought leader, speaker, and advisor to the
association profession.
JP helps nonprofits navigate today’s industry challenges by facilitating strategic meetings, association
roundtables, and organizational retreats throughout the year. He also conducts complimentary monthly
webinars on growth strategies for leaders in the association community. In 2017, he launched his highly
sought 1:1 Association Consulting Program for Senior Executives, which continues to grow. He has published
a number of ebooks, white papers, and industry articles; and, is currently writing a book on the critical need
for “association hustle” in an era where mega-shifts are ahead for the profession as a whole.
Previously, JP served as Senior Vice President at the US Chamber of Commerce where he oversaw the
Association Committee of 100, the prestigious network of association CEOs. He proceeded to expand upon
expertise in communications, as Executive Vice President, Association Relations for the digital
media company, SmartBrief.
Hailing from Hennessey, Oklahoma, JP is a graduate of the University of Oklahoma. An avid sports fan, JP volunteered as a softball coach for
nearly a decade and was recognized as a “Champion of Character” by Fairfax County, VA, for his leadership in youth athletics. His wife,
Diane, and daughters, Grace and Katie Jo live in Alexandria, VA.

7. 7
Co-Founder and Operations Manager
Co-Founder and Operations Manager, Diane Moery oversees the accounting operations,
financialreporting and human resources for The Moery Company.Concurrently,Diane is a
Board Member for the HollinMeadows Partnership for Math and Science, an educational
nonprofit foundationand the Mt Vernon-Lee Chamber of Commerce.
Diane has more than 15 yearsof experience in the areas of policy and government
affairs. She served as LegislativeDirector to United States Senator Don Nickles and Senior
Vice President at Fierce, Isakowitz & Blalock – a strategic government relationsconsulting
firm.

8. 8
Vice Presidents
Senior Vice President, Mike Thomas a business developmentprofessional with vast associationand
media experience, joined The Moery Companyin 2013. Mike manages the sales team that is responsible
for executing sponsorship and membership campaigns for our partners. Mike more than 20 years of
experience in business development, sales, and management. Mike has worked with key associations
includingthe Grocery ManufacturersAssociation, National EducationAssociation,and the National
Associationof Manufacturers. Preceding his alignment with The Moery Company, Mike was the Director
of Sales at BulletinMedia and Senior Sales Manager at SmartBrief.
Vice President, Elizabeth H. Johnson a member of The Moery Companyteam since its inceptionin
2010, is responsible for selling memberships and sponsorships for such organizationsas the National
Associationof Federal Credit Unions, ManufacturersAlliancefor Productivityand Innovationand Plastics
Industry Association.Elizabethhas led successful membership campaigns for our first client, Consumer
Specialty Products Association(CSPA)—meeting and exceeding membership goals each year. Prior to
The Moery Company,Elizabethworked within the associationsegment of Marriott’s prestigious global
sales team.

9. 9
Business Development
Business Development Director, Bethany Murphyjoined the Moery team in 2014. A seasoned sales
professional, Bethany’sfocus is on membership and sponsorship campaigns for several Moery clients
including,the AluminumAssociation, American Bakers Association, Councilof InstitutionalInvestors,
News Media Allianceand Associated Builders and Contractors.Bethany joined The Moery Company
from BulletinIntelligencein Washington,DC, where she was an Account Executive, and prior to that,
a Sales Associate. With expertise in all phases of the sales cycle from prospecting to closing, Bethany
also developed and expanded upon advertising revenue and created effective target marketing
strategies for her clients.
Business Development Manager, Jordan Weiss Joined the Moery team in 2016. Focus on
membership and sponsorship sales for clients including,American Coatings Association,Auto Care
Association,and National Hospiceand PalliativeCare Organization.Jordanholds a degree in
CommunicationArts and Sciences from Penn State University where he was a member of its varsity
lacrosse team.

10. 10
Business Development
Sales Associate,Julie Divine supports the needs of our clients and The Moery Sales team
through initialsales contacts, prospect follow up, and Salesforce maintenance.Previously,
Julie was an Academic Partner Advisor/ChannelManager with 360training.com, as well as a
TrainingAssessment Manager at ProTrain,LLC. Julie joined The Moery Companyin 2015.
Sales Associate,Madeline Trabucco is the newest additionto The Moery Company team.
As a Sales Associate, Madelinemanages initialsales contacts and prospect follow-up and
participatesin lead generationcampaigns. A graduateof UC Berkeley with a Degree in
English, Madelinecompeted as a Division1 athlete,served as a youth coach, and was
elected President of Athletes in Action at the university.

11. 11
Chief of Staff and Salesforce Administrator
As Chief of Staff, Amanda McMahon assists the CEO in managing the day-to-daybusiness
needs: meeting planning,scheduling, client relations, traveland other organizational
responsibilitiesfor the team. Prior to joiningThe Moery Company, Amandawas employedby
Affinity Center International,an associationconsultingfirm where she developeda solid record
of customer service, business developmentexpertise, and organizationalcollaborationwith
associationprofessionals.
Certified SalesforceAdministrator,Kerry Doyle supports the Moery sales team with its business
developmentcampaignsand contentmanagement. In this capacity,Kerry manages The Moery
Company’sextensive database to more effectively serve our client’sneeds and support their
goals. She prepares and manipulatesdatafor import, maintainsour growing database,and
assists in the execution of our team’ssales process. A graduate of James MadisonUniversity,
Kerry joined The Moery Companyin 2013.

12. 12
Director of Communications,Kim Gilliam produces the Moery e-newsletter, podcasts, blog
content, and manages our social media platform and the Moery web sites. She conducts
associationresearch and contributesto Moery marketing endeavors. Kim has more than 10
years of associationpublicationsexperience, having served on the editorialstaff of APTA’s PT -
Magazine of Physical Therapy. Kim joined The Moery Companyin 2013.
Moery Podcast Consultant, Chris Stemp is the Host and Co-Founder of one of the top
educational podcastsin the world, "Smart People Podcast," which has been downloadedover 5
milliontimes. Chris has been podcasting for over 7 years and has publishednearly 300 episodes
during that time. Chris has worked with numerous individualsand businesses to help them
create and grow their own podcast as part of their content marketing strategy.
Communications Digital Media

13. 13
ResearchConsultant, Joe Bates is Founder of The Institute for Associationand Nonprofit
Research. He has more than 20 years of experience in the research industry and is an expert in
qualitativeand quantitativeresearch design, implementation,analysisand consulting. He has
worked in a variety of industries, includingbusiness travel,consumer electronics, health care,
politicalpolling,and has spent more than 15 yearsin the nonprofit sector.
Chief Analyst, Patty Leeman, MBA, CAE, is an experienced senior associationexecutive with
more than 20 yearsof experience developingand leading strategic associationinitiatives.She
conducts research, analysis,and assessment services projects on behalf of The Moery Company.
Formerly, Patty was a Vice President at AssociationLaboratory, a strategic research consultancy
specializing in associationbusiness strategy.
Business Consulting Research

14. 14
The Moery Company Partners
Aluminum Association
American Association of Life
Underwriters
American Architectural
ManufacturersAssociation
American Bakers Association
American Hotel & Lodging
Association
American Wind Energy Association
American Coatings Association
Associated Builders and Contractors
Associated General Contractors
AdvaMed
Founded in 2010, The Moery Company has become one of the most-respected and successful consulting firms in the
non-profit industry. Well-establishedwithin the Washington, DC, associationmarket, we help solve revenue growth
problems for our partner associations,whether it’s membership, product, sponsorship, or exhibitorprograms.
Auto Care Association
Baron Public Affairs
BiotechnologyIndustry Organization
BSA │The Software Alliance
CompTIA
Consumer Bankers Association
Consumer Data Industry Association
Consumer Healthcare Products
Association
Consumer Specialty Products
Association
Corn Refiners Association
Councilof InstitutionalInvestors
DangerousGoods Advisory Council
Direct Selling Association
Door and Hardware Institute
EntertainmentSoftware Association
Federal Bar Association
FinancialExecutives International
GlobalCold ChainAlliance
Greater Washington Board of Trade
Grocery Manufacturersof America
HelicopterAssociationInternational
IndependentCommunity Bankers
of America

15. 15
Moery Company Partners
Insured Retirement Institute
International DairyFoods
Association
International SignAssociation
InteractiveAdvertising Bureau
Investment CompanyInstitute
ManufacturersAlliancefor
Productivity and Innovation
Mortgage Bankers Association
NationalAirTransportation
Association
NationalAssociationof Federal
Credit Unions
NationalAssociationof
Manufacturers
Public RelationsSociety of
America
Plastics Industry Association
RailwaySupply Institute
Renewable Fuels Association
SGC Legal
Snack Food Association
Securing America’s Future Energy
SolarEnergy Industries Assoc.
SpecializedCarriers/Rigging Assoc.
Textile Rental Service Association
TelecommunicationsIndustry
Association
NationalBeer Wholesalers Assoc.
NationalCommunityPharmacists
Assoc.
NationalCouncilon Measurement in
Education
NationalElectricalContractors
Association
NationalRestaurant Association
NationalRoofing Contractors Assoc.
NationalWaste & Recycling Assoc.
News Media Alliance
OutdoorPower Equipment Institute
Personal Care Products Council

16. 16
Social Media and Communications
Twitter: JP Moery / The Moery Company
LinkedIn: JP Moery and The Moery Company
Facebook: The Moery Company
YouTube: The Moery Company
Instagram: The Moery Company
Subscribe to Moery Blog and Podcast & the JP Moery’s Top 5 Association Plays of the Week E-Newsletter
Access the Association PlaybookPodcast, Moery Blog Content,Resources & Videos
IntroducingThe Moery Company Podcast ImplementationService

17. 17
Get to Know Us ….

18. 18
Mount Vernon - Lee Chamber of Commerce
Small Business of the Year
The Moery Company
6621 Richmond Highway, Suite 201
Alexandria,VA 22306
www.moerycompany.com
Office: 571-814-3443