My presentation from the ICT conference 2014 in Korea for domestic retailers/e-commerce companies, where I was invited as an opening speaker. It overviews current KO situation and global trends, offers some guides/directions in terms of e-commerce/m-commerce. here's a news clip about the conference: http://youtu.be/MiHzu4wvGoo --> you can see my appearance: from 00:49...=) Hope this helps people who are interested in Korea market. * fyi, this was done before I left ebay.

1. GLOBAL SHOPPINGTRENDS
J.P. Kim
March 2014

2. LET’S SEE “DOMESTIC”
SITUATION FIRST

3. KO MARKET IS CHANGING…
Internet users in Asia Pacific
countries who have made a
purchase via mobile phone in 4Q
2012
China
South Korea
India
Indonesia
Vietnam
Malaysia
Thailand
Japan
Australia
Philippines
0% 15% 30% 45% 60%
15%
17%
22%
23%
23%
24%
26%
26%
37%
55%
Source: eMarketer; GlobalWebIndex
2007
2013

4. …AND IT WILL CHANGE
EVEN FURTHER
Social Gamification
Local
m-commerce volume to 2015
0
3500
7000
10500
14000
2011 2012 2013(E) 2014(E) 2015(E)
12,314
7,144
3,732
1,598
564
unit: million $

5. …AND IT WILL CHANGE
EVEN FURTHER
Clouds
Social Gamification
Local
Clouds

6. NEW & UNEXPECTEDTREND
RISING, GOOD OR BAD?
Black Friday in US

7. NEW & UNEXPECTEDTREND
RISING, GOOD OR BAD?
KO shoppers shop directly from global shopping mall

8. WHY IT’S SO IMPORTANT?
• Obviously, mobile is the key for the “commerce”
• Consumers are getting smarter and smarter
• Attack is the best defense
• For that, know your enemy (or ally?)

9. NOW, ZOOMING OUT OUR
SCOPETOTHE GLOBAL…

10. GLOBAL E-COMMERCE
LANDSCAPE

11. MOBILE CHANGES
EVERYTHING IN COMMERCE
Consumer behavior changed, foreverMulti-screen
And traditional boundaries have blurred…
New idols born to push existing giants keep innovating
Tighten your belt, you’ll see even more disruption!
Local/Global
Mobile first
Innovation

12. CONSUMER BEHAVIOR
CHANGED GLOBALLY
68% Spent money via their mobile phone over the
2013
83% Expect to spend money on goods via their
mobile phone in the next 12 months
60% Use mobile as their primary - or only - means
of going online
61%
Use their mobile while watchingTV, for
activities such as social networking and text
messages
* REFERENCE: INMOBI 2014 MOBILE MEDIA CONSUMPTION REPORT

13. …CONSUMERS EXPECTATIONS
WHILETHEY SHOP CHANGED ALSO
70% Have a better experience when they can
choose how they purchase
72%
Expect to be able to research, shop and
receive goods and customer services through
whichever channel they choose
15%
Feel extremely satisfied that retailers provide
a consistent experience across different
channels
44% Expect to purchase through more than one
channel within five year’s time
* REFERENCE: INMOBI 2014 MOBILE MEDIA CONSUMPTION REPORT

14. TRADITIONAL BOUNDARIES
HAVE BLURRED…
ONLINE
OFFLINE
MOBILE

15. NEW KIDS INTOWN
B&M based
offline
retailers
Traditional
e-commerce
players
China is rising! Fresh
startups!
Social media
MOBILE

16. …AND IT ACCELERATES
INNOVATIONS OF BIG BROTHERS!
Demand gen
Consumer
journey:
Consideration & evaluation Payments Pick-up/delivery
BOPIS
Lockers
…And is an emerging battleground within the broader Local
Commerce competitive landscape
Delivery?

17. EBAY MOBILE FAST FACTS

18. EVOLUTION OF M-COMMERCE
MOBILE COMMERCE IN 2009
Number of apps Apple's App StoreSM:
100,000+ (Apple)
Smartphone penetration:
17% (ComScore)
Number of platforms that support eBay apps:
2 (iOS and BlackBerry)
Amount eBay generated through mobile devices:
$600+ Million
MOBILE COMMERCE IN 2013
Number of apps on Apple's App Store:
775,000+ (Apple)
Smartphone penetration:
Predicted to pass 50% (ComScore)
Number of platforms that support eBay apps:
4 (iOS, Android, Windows and BlackBerry)
Amount eBay expects to generate through mobile devices:
$20 Billion*

19. EBAY MARKETPLACES -
MOBILE
$13 BILLION
In 2012, eBay generated $13 billion
through mobile devices – more than
double what we generated in 2011. eBay
expects to generate $20 billion* in 2013 –
that’s $634 per second.
2XENGAGEMENT
The 21% of our visitors who use multiple
devices make up 44% of our GMV
(based on a typical week in 2012)
162 MILLION+
Number of times eBay Inc.’s apps
have been downloaded across the
globe
200 MILLION+
Number of listings created via eBay
mobile to date across the globe
4.2 MILLION
Number of new listings currently
added via eBay Mobile per week
4.3 MILLION
Number of new shoppers that made
first eBay purchase through a mobile
device in 2012
690,000
Number of car parts and accessories
sold every week
11,000
Number of vehicles sold every week
183
Number of pieces of clothing, pairs
of shoes or accessories sold every
minute through eBay’s mobile apps
“I use eBay even more now that I can use the mobile app,” said Bobby
Anastario, a frequent traveler who is constantly on-the-go. I save 10-15
items, and can check on them easily using my iPhone. Seventy five percent
of what I buy, I buy using the app.” – Bobby Anastario, Bowling Green,
Kentucky
1/3TOUCHED BY MOBILE
One-third of all eBay transactions are
“touched” by mobile, meaning users
access listings or post via mobile even if
the sale isn’t made on a mobile phone

20. U.S.
1. Fashion
2. Tech
3. Collectibles
4. Vehicles
5. Lifestyle
UK
1. Fashion
2. Tech
3. Vehicles
4. Home & Garden
5. Lifestyle
GERMANY
1. Tech
2. Fashion
3. Home & Garden
4. Parts & Accessories
5. Vehicles
AUSTRALIA
1. Fashion
2. Home & Garden
3. Tech
4. Vehicles
5. Parts & Accessories
FRANCE
1. Fashion
2. Tech
3. Collectibles
4. Home & Garden
5. Parts & Accessories
U.S.
A car & truck is bought
via mobile 10 minutes
A pair of ladies shoes
is bought via mobile
every 15 seconds
A ladies handbag is
bought via mobile
every 15 seconds
A tablet is bought via
mobile every 1 minute
UK
A car is bought via
mobile 3 minutes
A pair of ladies
shoes is bought via
mobile every 15
seconds
A ladies handbag is
bought via mobile
every 30 seconds
A tablet is bought via
mobile every 2
minutes
GERMANY
A car & truck is bought
via mobile 10 minutes
A pair of ladies shoes
is bought via mobile
every 30 seconds
A ladies handbag is
bought via mobile
every 2 minutes
A tablet is bought via
mobile every 5
minutes
AUSTRALIA
A car is bought via
mobile 15 minutes
A pair of ladies
shoes is bought via
mobile every 2
minutes
A ladies handbag is
bought via mobile
every 2 minutes
A tablet is bought via
mobile every 15
minutes
Based on MCV
Based on MCV
FRANCE
A pair of ladies
shoes is bought via
mobile every 5
minutes
A ladies handbag is
bought via mobile
every 10 minutes
A tablet is bought via
mobile every 40
minutes
TOP CATEGORIES BY REGION
VELOCITY STATS BY REGION

21. AMAZONVS. EBAY,THE DIFFERENCE -
FROMTHE EBAY POINT OFVIEW…=)
Shopping search
Low margin models
Service gold standard
Ever-faster shipping
“Customer first” philosophy
and it’s threatening the local retailers/small merchants
• open, diverse and inclusive
• everyone can participate
• large and small players can
both succeed
“Connected commerce”
win-win is possible, if everyone has tool to compete

22. EBAY IS BRINGING PICKS AND SHOVELSTO
ALL MERCHANTS
Demand Generation Merchandising
Shopping
Transactions
Business
Services
! Storefront
! Local inventory
! Distribution
! Discounts
! Mobile
! Catalogs
! Product pricing
! Merchant info
! Browse history
! Buying history
! Identity
! Personal offers
! Full lifecycle
! Closed loop
! Check-in
! Pay in aisle
! Buy on mobile
! Traditional Web
! Decouple pay vs
. ship or fulfill
! User and transac
tion data
! Shipping
! Order managem
ent
! Re-targeting

23. GLANCINGTHE FUTURE OF
MOBILE

24. FUTURE OF MOBILE ?
LocalWearableWearableWearable

25. FUTURE OF MOBILE ?
Wearables / IoT

26. FUTURE OF MOBILE ?
Local

27. FUTURE OF MOBILE ?
Keep Connected and more than smart

28. NOW HERE’S SOME OF
INTERESTING ATTEMPTS GOING
ON FOR M-COMMERCE…

29. PAYMENTS: PAYPAL

30. REVIVING GOOD OLDTECHNOLOGY:
AUGMENTED REALITY

31. AND OTHERS LIKE COIN CARD,
SLICKLOGIN, OCULUS RIFTS, SQUARE, …
IT’S AN AGE OF INNOVATION

32. OK, LET’S GET BACKTO KO
AGAIN…

33. • Mobile is positioning as “must-have”
• New players grow fast
• Existing key players are struggling
• Domestic market is integrating to global, fast

34. BE PREPARED…
• Provide customer a omni-
channel experience
• Don’t be defensive, be
disruptive
• Know your customer: big
data
• Expand your scope…to
global

35. YOU ARE NOT ALONE.
EBAY IS RIGHT HERETO HELP
YOU

36. SHOW MUST GO ON
WE SHOULD SURVIVE
START BUILDING YOUR STRATEGY
NOW…

37. PAYPAL PAYMENTS INTRO
BACKUP:VIDEO

38. YIHAODIAN INTRO
BACKUP:VIDEO

39. VIDEO: PAYPAL BEACON
BACKUP:VIDEO

40. THANKYOU!
J.P. Kim
!
stmkjp@daum.net
twitter: @stmkjp
http://linkdedin.com/in/stmkjp