Social Media Audit 2013

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Before you should roll out a social content marketing campaign, you should conduct a thorough social media audit to know where your social presence is strong and where it needs fine tuning. Where your prospects are active and what content they want and in what format so when you share content on your top socials, your message gets seen by the right people at the right time with the right message.

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A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.

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Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role. It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies. This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.

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