Everything you've heard about social media is wrong
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A presentation about branding in 2013. It's not about social media, it's not about impressions, it's about making a connection. It's about delighting a customer, it's about acquiring feedback as much as possible. It's about actually caring about a customer.
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Everything you've heard about social media is wrong
- 1. everything you heard about social media is wrongby: jephmaystruck
- 6. brand: a widely held set of believes and expectations of what you deliver and how you deliver it, validated by customer experiences
- 7. there’s no such thing as a neutral brand impression
- 11. what happened to the media?
- 17. do you believe everything see on tv?
- 19. what is the most powerful form of marketing?
- 20. word of mouth is still the most powerful form of marketing. it’s just easier now.
- 24. 35 hidden cameras 17 microphones 15 hidden crew members
- 25. “the results proved beyond any doubt whatsoever that marketers, advertisers, and big business have nothing at all compared to the influence we consumers have on one another.” -martin lindstrom
- 26. the future of marketing: social objects
- 55. people only go on the internet for two reasons, to either solve a problem or to be entertained. nothing else.
- 61. to make anything remarkable you may have to piss some people off.
Hinweis der Redaktion
- In 2007, the Oil Spill Recovery Institute, a nonprofit created by Congress in response to the 1989 Exxon Valdez oil disaster,20 offered $20,000 to the first person who could figure out how to get the oil from that spill out of the bottom of the ocean where it had been sitting for eighteen years. Simply pumping it up did not work because when it got to the surface, the Alaskan air solidified the mix of oil and water, making it impossible to pump off the barges.21 But Davis knew that cement wouldn’t harden so long as you keep vibrating it. Perhaps if the oil were kept stirred up on the barge, it wouldn’t harden either, problem solved.
- RSS = Rich Site Summary
- RSS = Rich Site Summary
- RSS = Rich Site Summary
- 54 canned beverages at Safeway. This one is different.