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Colorado State Laws and Best Practices
The Big Picture
The Marijuana Enforcement Division
Permitting Inspections, Record Keeping and METRC
Health and Safety Standards
Criminal Liability and Violations of Cannabis Law
Legal Hours of Operation
Potentially Serious Scenarios
Working With Customers
Patient Registry Cards
How Much Product Can We Sell?
Identification of Customers
Acceptable Forms of Identification
How to Check Identification Thoroughly
Signs Identification is Fraudulent
Confiscating Fraudulent Identification
Avoid Selling Cannabis to Minors
Information Privacy
Cannabis Effects on the Body
Recognizing Impairment
Gauging Consumer Tolerance and Cannabis Experience
Understanding Consumer Goals
Recommending Product
Cannabis Flower
Edibles
A Trichome Institute Publication
By Max Montrose
National Cannabis
Industry Textbook™
Cannabis Products & Sales Training
Front cover photo by Kale Worden
TrichomeInstitute.com
© Copyright 2016 The Trichome Institute™
All rights protected.
The Trichome Institute is proud to present the cannabis
industry’s first expertly-reviewed cannabis textbook. This book
was written specifically for sales associates, by industry experts,
in a way that everyone can understand. The Trichome Institute
produces educational materials, like this one, to help limit the
spread of misinformation about cannabis and to provide accurate
content to people in the cannabis industry. We have all legal,
medical, and scientific information reviewed by respected
experts within the cannabis community.
Customer Service
Dispensary Basics
Customer Service Best Practices
Use of Slang
Consumer Tolerance
What is Tolerance
Understanding Level 0, 1, 2, 3 Tolerance
Recommend A Physician First
Potency and Dosing
Cannabis Flower - Smoke and Vapor
Flower: Smoking and Vaporizing
Handheld Vaporizers and Vape Pens
Time to Effect - Mental and Physical Effects
Matching Strains to Effects
Listen to Your Consumer
The Experimental Phase
Everyone Is Different
Edibles
Types of Edibles and the Differences Between Them
The Benefits of Edibles
Time to Effect
Challenges with Edibles
Edible Induced Psychosis
Recommending Edibles
Hash and Concentrates
What is Hash
Who Uses Hash and Concentrates and Why
Kief • Water Hash
Dabbing: What It Is and How You Do It
Safe Concentrates for Dabbing
Extracted Concentrate: Wax, CO2, Shatter and more
How are they made? What are the differences?
Live Resin: The Best Concentrate?
Rosin: The Cleanest and Safest Concentrate?
Testing for Residual Solvents At Home And In The Lab
Sublinguals, Transdermals and Topicals
Why Alternatives
What are the product differences
Who are these products for
Sublingual / Transdermal / Topical
Administration, Advantages, and Limitations
Product Weight and Conversions
The Metric/American Mash-up
The Colorado Cannabis Weight Standard
Need to Know the Weight Units
Scales and Calibrations
Potency Conversions
How Much Product Can You Sell
Example Problem
Conversion Tables
Cannabis Products & Sales Training
Canada Stream
Canada Stream
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Canada Stream

  • 1.
  • 2.
  • 3. Colorado State Laws and Best Practices The Big Picture The Marijuana Enforcement Division Permitting Inspections, Record Keeping and METRC Health and Safety Standards Criminal Liability and Violations of Cannabis Law Legal Hours of Operation Potentially Serious Scenarios Working With Customers Patient Registry Cards How Much Product Can We Sell? Identification of Customers Acceptable Forms of Identification How to Check Identification Thoroughly Signs Identification is Fraudulent Confiscating Fraudulent Identification Avoid Selling Cannabis to Minors Information Privacy Cannabis Effects on the Body Recognizing Impairment Gauging Consumer Tolerance and Cannabis Experience Understanding Consumer Goals Recommending Product Cannabis Flower Edibles
  • 4. A Trichome Institute Publication By Max Montrose National Cannabis Industry Textbook™ Cannabis Products & Sales Training
  • 5. Front cover photo by Kale Worden TrichomeInstitute.com © Copyright 2016 The Trichome Institute™ All rights protected. The Trichome Institute is proud to present the cannabis industry’s first expertly-reviewed cannabis textbook. This book was written specifically for sales associates, by industry experts, in a way that everyone can understand. The Trichome Institute produces educational materials, like this one, to help limit the spread of misinformation about cannabis and to provide accurate content to people in the cannabis industry. We have all legal, medical, and scientific information reviewed by respected experts within the cannabis community. Customer Service Dispensary Basics Customer Service Best Practices Use of Slang Consumer Tolerance What is Tolerance Understanding Level 0, 1, 2, 3 Tolerance Recommend A Physician First Potency and Dosing Cannabis Flower - Smoke and Vapor Flower: Smoking and Vaporizing Handheld Vaporizers and Vape Pens Time to Effect - Mental and Physical Effects Matching Strains to Effects Listen to Your Consumer The Experimental Phase Everyone Is Different Edibles Types of Edibles and the Differences Between Them The Benefits of Edibles Time to Effect Challenges with Edibles Edible Induced Psychosis Recommending Edibles Hash and Concentrates What is Hash Who Uses Hash and Concentrates and Why Kief • Water Hash Dabbing: What It Is and How You Do It Safe Concentrates for Dabbing Extracted Concentrate: Wax, CO2, Shatter and more How are they made? What are the differences? Live Resin: The Best Concentrate? Rosin: The Cleanest and Safest Concentrate? Testing for Residual Solvents At Home And In The Lab Sublinguals, Transdermals and Topicals Why Alternatives What are the product differences Who are these products for Sublingual / Transdermal / Topical Administration, Advantages, and Limitations Product Weight and Conversions The Metric/American Mash-up The Colorado Cannabis Weight Standard Need to Know the Weight Units Scales and Calibrations Potency Conversions How Much Product Can You Sell Example Problem Conversion Tables Cannabis Products & Sales Training