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FISHERS OF MEN Recruitment & Retention:  A Winning Strategy Presentation by James Howard Langston, MBA, SPHR-CA  Invitation to participate in the conference proceedings at the 2002 HAWAII INTERNATIONAL CONFERENCE ON BUSINESS June 18 – 22, 2002
“ follow Me, and I will make you fishers of men” MATTHEW 28:19
Left to Right: Cheri, Alice, Jim, James, & Anna Langston A special acknowledgment to Alice, Anna, Cheri, and James – who patiently supported me in continuing my education
In Loving Memory  Dr. Carlos A. Bonilla A special acknowledgment To Dr. Carlos A. Bonilla – who provided a special light for the creation of this research project
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],THE FISHING ANALOGY
A WINNING STRATEGY ,[object Object],[object Object],[object Object],[object Object]
A WINNING STRATEGY ,[object Object],[object Object],[object Object],[object Object]
BLS HUMAN FISH FINDER SOURCE: BUREAU OF LABOR STATISTICS
RECRUITMENT & RETENTION HIGHLIGHTS ,[object Object],[object Object],[object Object],[object Object]
[object Object],SOURCE: WATSON  WYATT WORLDWIDE Bottom “fish” Line HR Stragegies
John Yokoyama, Owner of “ World Famous ”  Pike Place Fish, Seattle, Washington SOURCE: WWW.PIKEKPLACEFISH.COM
A Dynamic, Fast-Paced Retail Fish Market that’s Fun for both Customers and Employees SOURCE: WWW.PIKEKPLACEFISH.COM
December 18, 2009  Update
December 18, 2009  Update
December 18, 2009  Update
December 18, 2009  Update
# 2 – year 2002 # 1 – year 2001 # 1 – year 2000 The Container Store SOURCE: WWW.CONTAINERSTORE.COM good pay.   great benefits. respect.
a commitment to employees and a principled way of doing business The Container Store SOURCE: WWW.CONTAINERSTORE.COM
Store-Level Applicant Opinion Survey June 2001 Save Mart Supermarkets Corporate Office  1800 Standiford Avenue Modesto, California 95350
QUESTION 1 which is your preferred method of job searching?
 
QUESTION 2 if you received two attractive job offers with identical salaries, what factor would most influence you to select one job over the other?
 
QUESTION 3 what is the most effective way to evaluate a potential employer?
 
QUESTION 4 what element of a job advertisement is most essential to finding the right job?
 
A THEORY OF HUMAN MOTIVATION Abraham Harold Maslow, 1908 - 1970 SOURCE: WWW.ACCEL-TEAM.COM
MASLOW’S HIERARCHY OF NEEDS Actualization Esteem Social Safety Physiological LOW  Strength of Needs  HIGH physiological needs SOURCE: WWW.ACCEL-TEAM.COM
Actualization Esteem Social Safety Physiological LOW  Strength of Needs  HIGH MASLOW’S HIERARCHY OF NEEDS safety or security needs SOURCE: WWW.ACCEL-TEAM.COM
Actualization Esteem Social Safety Physiological LOW  Strength of Needs  HIGH MASLOW’S HIERARCHY OF NEEDS social or affiliation needs SOURCE: WWW.ACCEL-TEAM.COM
Actualization Esteem Social Safety Physiological LOW  Strength of Needs  HIGH MASLOW’S HIERARCHY OF NEEDS esteem needs SOURCE: WWW.ACCEL-TEAM.COM
Actualization Esteem Social Safety Physiological LOW  Strength of Needs  HIGH MASLOW’S HIERARCHY OF NEEDS self-actualization needs SOURCE: WWW.ACCEL-TEAM.COM
1215 1832 2802 3130 0 500 1000 1500 2000 2500 3000 3500 1998 1999 2000 2001 Save Mart Supermarkets New Hires SOURCE: SAVE MART SUPERMARKETS
Vulnerable Retention Point Time with Company Pay Rate Maximum Productivity Area Productivity Curve 0 The Vulnerable Point of a Company’s Investment in Skills
AN INVESTMENT PROBLEM ,[object Object],[object Object],SOURCE: WATSON  WYATT WORLDWIDE
100 Stores 100 Stores: 200 IST Leaders Corporate: T&D Corporate: T&D Past Push  System Present Pull  System Save Mart inverts Training & Development’s Pyramid Organizational Structure
Save Mart Implements a Winning Strategy SOURCE: SAVE MART SUPERMARKETS
MBA Graduate to the Rescue
STORE  TRAINING Boot Camp 2001
FLY AWAY HOME   to achieve the incredible you have to attempt the impossible SOURCE: WWW.SPE.SONY.COM 1996 COPYRIGHT COLUMBIA PICTURES
In-Store Trainer Boot Camp 2001 in Action
In-Store Trainers Certified for Action
STORE  TRAINING Create a WOW! experience for new employees
Creating a WOW! Experience in Action
STORE  TRAINING attain.  train. retain.
Attaining, Training, & Retaining in Action
Attaining, Training, & Retaining in Action
STORE  TRAINING Employee Relations  equal...  ER = CR Customer  Relations
STORE  TRAINING “ Just in Time”
“ Just-In-Time” In-Store Training in Action
Employer Branding SOURCE: SAVE MART SUPERMARKETS
SOURCE: SAVE MART SUPERMARKETS
 
Retail Management Development in Action
Corporate Branding SOURCE: WWW.INTERSPORTPHOTO.COM
Dodge / Save Mart 350 NASCAR Winston Cup  June 20 – 23, 2002 Sonoma, California SOURCE: WWW.INTERSPORTPHOTO.COM
The Save Mart Center at Fresno State SOURCE: WWW.SAVEMARTCENTER.COM
FISHERS OF MEN Recruitment & Retention:  A Winning Strategy MBA Project Submitted in Partial Fulfillment of  The Requirement for the Degree of Master of Business Administration  Faculty Advisor: Muhanned El-Mefleh, Ph.D. James Howard Langston  November 27, 2001

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Fishers Of Men

  • 1. FISHERS OF MEN Recruitment & Retention: A Winning Strategy Presentation by James Howard Langston, MBA, SPHR-CA Invitation to participate in the conference proceedings at the 2002 HAWAII INTERNATIONAL CONFERENCE ON BUSINESS June 18 – 22, 2002
  • 2. “ follow Me, and I will make you fishers of men” MATTHEW 28:19
  • 3. Left to Right: Cheri, Alice, Jim, James, & Anna Langston A special acknowledgment to Alice, Anna, Cheri, and James – who patiently supported me in continuing my education
  • 4. In Loving Memory Dr. Carlos A. Bonilla A special acknowledgment To Dr. Carlos A. Bonilla – who provided a special light for the creation of this research project
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. BLS HUMAN FISH FINDER SOURCE: BUREAU OF LABOR STATISTICS
  • 11.
  • 12.
  • 13. John Yokoyama, Owner of “ World Famous ” Pike Place Fish, Seattle, Washington SOURCE: WWW.PIKEKPLACEFISH.COM
  • 14. A Dynamic, Fast-Paced Retail Fish Market that’s Fun for both Customers and Employees SOURCE: WWW.PIKEKPLACEFISH.COM
  • 19. # 2 – year 2002 # 1 – year 2001 # 1 – year 2000 The Container Store SOURCE: WWW.CONTAINERSTORE.COM good pay. great benefits. respect.
  • 20. a commitment to employees and a principled way of doing business The Container Store SOURCE: WWW.CONTAINERSTORE.COM
  • 21. Store-Level Applicant Opinion Survey June 2001 Save Mart Supermarkets Corporate Office 1800 Standiford Avenue Modesto, California 95350
  • 22. QUESTION 1 which is your preferred method of job searching?
  • 23.  
  • 24. QUESTION 2 if you received two attractive job offers with identical salaries, what factor would most influence you to select one job over the other?
  • 25.  
  • 26. QUESTION 3 what is the most effective way to evaluate a potential employer?
  • 27.  
  • 28. QUESTION 4 what element of a job advertisement is most essential to finding the right job?
  • 29.  
  • 30. A THEORY OF HUMAN MOTIVATION Abraham Harold Maslow, 1908 - 1970 SOURCE: WWW.ACCEL-TEAM.COM
  • 31. MASLOW’S HIERARCHY OF NEEDS Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH physiological needs SOURCE: WWW.ACCEL-TEAM.COM
  • 32. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS safety or security needs SOURCE: WWW.ACCEL-TEAM.COM
  • 33. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS social or affiliation needs SOURCE: WWW.ACCEL-TEAM.COM
  • 34. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS esteem needs SOURCE: WWW.ACCEL-TEAM.COM
  • 35. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS self-actualization needs SOURCE: WWW.ACCEL-TEAM.COM
  • 36. 1215 1832 2802 3130 0 500 1000 1500 2000 2500 3000 3500 1998 1999 2000 2001 Save Mart Supermarkets New Hires SOURCE: SAVE MART SUPERMARKETS
  • 37. Vulnerable Retention Point Time with Company Pay Rate Maximum Productivity Area Productivity Curve 0 The Vulnerable Point of a Company’s Investment in Skills
  • 38.
  • 39. 100 Stores 100 Stores: 200 IST Leaders Corporate: T&D Corporate: T&D Past Push System Present Pull System Save Mart inverts Training & Development’s Pyramid Organizational Structure
  • 40. Save Mart Implements a Winning Strategy SOURCE: SAVE MART SUPERMARKETS
  • 41. MBA Graduate to the Rescue
  • 42. STORE TRAINING Boot Camp 2001
  • 43. FLY AWAY HOME to achieve the incredible you have to attempt the impossible SOURCE: WWW.SPE.SONY.COM 1996 COPYRIGHT COLUMBIA PICTURES
  • 44. In-Store Trainer Boot Camp 2001 in Action
  • 46. STORE TRAINING Create a WOW! experience for new employees
  • 47. Creating a WOW! Experience in Action
  • 48. STORE TRAINING attain. train. retain.
  • 49. Attaining, Training, & Retaining in Action
  • 50. Attaining, Training, & Retaining in Action
  • 51. STORE TRAINING Employee Relations equal... ER = CR Customer Relations
  • 52. STORE TRAINING “ Just in Time”
  • 53. “ Just-In-Time” In-Store Training in Action
  • 54. Employer Branding SOURCE: SAVE MART SUPERMARKETS
  • 55. SOURCE: SAVE MART SUPERMARKETS
  • 56.  
  • 58. Corporate Branding SOURCE: WWW.INTERSPORTPHOTO.COM
  • 59. Dodge / Save Mart 350 NASCAR Winston Cup June 20 – 23, 2002 Sonoma, California SOURCE: WWW.INTERSPORTPHOTO.COM
  • 60. The Save Mart Center at Fresno State SOURCE: WWW.SAVEMARTCENTER.COM
  • 61. FISHERS OF MEN Recruitment & Retention: A Winning Strategy MBA Project Submitted in Partial Fulfillment of The Requirement for the Degree of Master of Business Administration Faculty Advisor: Muhanned El-Mefleh, Ph.D. James Howard Langston November 27, 2001