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[object Object],Fundamentals JJ Lassberg Schipul - The Web Marketing Company www.jjlassberg.com
What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do you care?
 
Web responds like direct marketing
Image vs Direct ,[object Object],[object Object],[object Object],[object Object]
Extroverts vs Introverts ,[object Object]
Web users are... ,[object Object],[object Object],[object Object]
So we know… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Success in 10 steps
Focus on the user 90.91% Self Focused! Resources to look at:  http://www.futurenowinc.com/wewe.htm
1. Grab ‘em with  a headline Read why:   http://www.schipul.com/en/art/?2 What’s in it for me?
2.  Make your product the hero Read why:   http://www.schipul.com/en/art/?3 www.kolachefactory.com
3.  Calls to action Read why:   http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
4.  Consistent branding Read why:   http://www.schipul.com/en/art/?5 Visual and text branding is important.  Your visitors need to know they are in the right place. www.bk.com  www.nike.com
5.  Make it easy to contact you ,[object Object],[object Object],[object Object]
6.  No surprises ,[object Object],[object Object],[object Object]
7.  SEO is the way to go www.schipul.com/en/sem/keywords/   Are you writing what you mean to say?  Optimize it!
8.  Use testimonials What do your clients say about you?
9.  Interact with your visitors ,[object Object],[object Object],Industry-specific special features see:  ( www.musicovery.com )
10.  Privacy policy ,[object Object],= BAD
Marketing the Children’s Museum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Talk SEO
Search Engine Domination ,[object Object],[object Object],[object Object],[object Object]
What is a search engine?
Content is King! ,[object Object],[object Object],[object Object]
Don’t be evil Offer good relevant content
Social What?
Social Media Magic ,[object Object],[object Object],[object Object],It’s all about the conversation
Telling your story Image thanks to Organic ( www.organic.com )  old new
Putting the Social in  ‘Social Media’ Real World and Virtual World collision ,[object Object],[object Object],[object Object],[object Object]
Consistent Content…  Where you audience is. youtube.com delicious.com flickr.com
Facebook: not just for college kids ,[object Object],[object Object],[object Object],[object Object],Main:  www.linkedin.com   Houston Zoo on FB:  www.facebook.com/pages/Houston-Zoo-Inc
Twitter includes other in an ongoing story Main:  www.twitter.com   Houston Children’s Museum:  www.twitter.com/cmhouston   Twitter Search:  http://search.twitter.com
To Re-Cap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway,  Suite 930 Houston, TX  77079  USA www.schipul.com
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Webmarketing Fundamentals

  • 1.
  • 2.
  • 3. Why do you care?
  • 4.  
  • 5. Web responds like direct marketing
  • 6.
  • 7.
  • 8.
  • 9.
  • 11. Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
  • 12. 1. Grab ‘em with a headline Read why: http://www.schipul.com/en/art/?2 What’s in it for me?
  • 13. 2. Make your product the hero Read why: http://www.schipul.com/en/art/?3 www.kolachefactory.com
  • 14. 3. Calls to action Read why: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
  • 15. 4. Consistent branding Read why: http://www.schipul.com/en/art/?5 Visual and text branding is important. Your visitors need to know they are in the right place. www.bk.com www.nike.com
  • 16.
  • 17.
  • 18. 7. SEO is the way to go www.schipul.com/en/sem/keywords/ Are you writing what you mean to say? Optimize it!
  • 19. 8. Use testimonials What do your clients say about you?
  • 20.
  • 21.
  • 22.
  • 24.
  • 25. What is a search engine?
  • 26.
  • 27. Don’t be evil Offer good relevant content
  • 29.
  • 30. Telling your story Image thanks to Organic ( www.organic.com ) old new
  • 31.
  • 32. Consistent Content… Where you audience is. youtube.com delicious.com flickr.com
  • 33.
  • 34. Twitter includes other in an ongoing story Main: www.twitter.com Houston Children’s Museum: www.twitter.com/cmhouston Twitter Search: http://search.twitter.com
  • 35.
  • 36. Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com