Maximising Online Resource Effectiveness Workshop Summary (session 8/8)

2. Workshop roundup
Session 8/8

3. At the end of the workshop
Revisit the mind map you created at the
start of the workshop...
?
Any changes as a result of this workshop...
What changes would you suggest...

4. Practical exercise—SEO actions
Others who need to be Target date
Action Urgency
involved for completion

5. Practical exercise—why do people visit web sites
Web site address Importance Reasons for using

6. Practical exercise—identifying and understanding audiences
Audience Priority Purpose

7. Practical exercise—understanding a single audience
Audience
The sort of people
making up this
audience
This audience’s
understanding of
your service
Typical working day
for this audience
Detail required by
this audience
This audience
priorities
Most suitable
language style

8. Practical exercise—content strategy headings
1st order 2nd order 3rd order

9. Practical exercise—promotion strategy headings
1st order 2nd order 3rd order

10. Practical exercise—development strategy headings
1st order 2nd order 3rd order

11. At the end of the workshop
Resources for you—web address
http://scamore.eforum.org/ will continue to be updated during 2010,
use the resources as you see fit, subscribe to RSS feed, register on
site for special messages, read case studies when available
Feedback—web address
This will be emailed to you... please, please complete, it will only take
a few minutes and will help a lot!

12. After the workshop
Case studies
‣ take any lessons learnt seriously
‣ further develop and implement content, promotion or development strategies
started during workshop
Text
‣ keep in touch regularly during case study period of 3-6 months
‣ measure and report success
‣ share experience with others via online resource
Volunteers?

13. After the workshop
Case studies
‣ take any lessons learnt seriously
‣ further develop and implement content, promotion or development strategies
started during workshop
Text
‣ keep in touch regularly during case study period of 3-6 months
‣ measure and report success
‣ share experience with others via online resource
Volunteers?
And finally...

15. Certificates!