Mobile Engagement in Education with Beacon Technology
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Experimenting with beacons in education and harnessing your ideas.
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Mobile Engagement in Education with Beacon Technology
- 1. Mobile Engagement The Opportunity for BeaconTechnology in Education 02/03/2016
- 2. Mobile EngagementTrends 80% of the world owns a mobile phone. And we’re using them in the venues we visit. 52% of companies worldwide intend to implement location- based mobile marketing by 2017 (up from 27% in 2013).
- 3. Mobile Engagement - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration, app delivery, personalized advertising in the browser ClearPass Guest Wi-Fi Meridian App Platform Location-based and personalized content for apps Aruba Beacons Blue dot directions & notifications based on real- time position. ClearPass Guest prompts download of Meridian-powered app
- 4. Give us your Ideas ! » 1 x SUB1-MR-SWF – 1 year Meridian Software Subscription » 1 x LS-BT1-50 – Battery Powered Beacons – 50 pack » 1 x SUB1-PUSH-10K – 10,000 push notifications per year » 1 x PS-MER-MAP-DEMO – For mapping pro services » Approximate value £1,000
- 6. Browser-Based Engagement with ClearPass Guest • Custom branded Wi-Fi access portal • Adapts to smartphone screensize dynamically • Gather user preferences for targeted ads • Promote mobile app for the brand and the venue
- 7. Browser Ads with ClearPass Guest • Additional advertising revenue channel: Wi-Fi onboarding portal • Promote brand, increase mobile app awareness
- 8. MERIDIAN MOBILE APP PLATFORM • AppMaker • SDK
- 9. AppMaker: Easily, Affordably Build an App
- 10. AppMaker: Publish a Complete, Standalone App
- 11. AppMaker: Add Directions & Points of Interest
- 13. AppMaker: Add Location Services for BluDot location
- 14. AppMaker: Add Location Services for proximity-push
- 15. AppMaker: Personalize the Mobile Experience
- 16. LOCATION SERVICES POWERED BY ARUBA BEACONS
- 18. Easily Deploy and Configure Aruba Beacons Deploy using one of the two options • Battery powered & wall mounted • USB powered Configure beacons on location using the Aruba Beacons mobile app
- 19. No Aruba Wi-Fi? No Problem. Manage Beacons over any Wi-Fi network with ARUBA SENSOR (AS-100) • Dual band 802.11n 1x1 client radio • Bluetooth Low-Energy (BLE) radio • Advanced Cellular Coexistence (ACC) • Also acts as a normal Beacon with direct AC power plug-in, with option to power over USB
- 20. IndoorWayfinding with Blue Dot How Does It Work? 1. Meridian CMS is used to label points of interest on the map. 2. Aruba Beacons help Meridian powered mobile app identify the real-time location. 3. Blue dot is placed on the indoor map in the mobile app. 4. Accurate location information helps end users wayfind and interact with the indoor physical space around them.
- 21. Improve Existing Apps with Meridian SDK • Levi’s Stadium app integrates Meridian SDK • Location services powered by 1,000+ Aruba Beacons • 2,100 food orders with the app during the first game BluDot SDK Beacon SDK NavKit SDK “What VenueNext* has created is unprecedented in the world of sports.” Al Guido, COO, San Francisco 49ers (*) http://www.venuenext.com
- 22. Meridian App Developer Zone • Dedicated developer zone with free access to SDK download and FAQ • App developers can support multiple customer accounts • Dedicated support team for app developers using the Meridian SDK & CMS http://www.meridianapps.com
- 23. Give us your Ideas ! » 1 x SUB1-MR-SWF – 1 year Meridian Software Subscription » 1 x LS-BT1-50 – Battery Powered Beacons – 50 pack » 1 x SUB1-PUSH-10K – 10,000 push notifications per year » 1 x PS-MER-MAP-DEMO – For mapping pro services » Approximate value £1,000
- 25. THANKYOU
- 26. jisc.ac.uk James Izzard Aruba Pre Sales SE 02/03/2016 Title of presentation (Insert > Header & Footer > Slide > Footer > Apply to all) 26
Hinweis der Redaktion
- We know that smartphone usage is increasing every day… In 2013 alone, 27% of companies were expected to implement location-based mobile marketing and by 2017 this number will grow to 52%. This trend will only continue to grow. The venues who don’t get started now investigating what kind of mobile engagement is right for them may find themselves left behind. Stats: http://www.emarketer.com/Article/Real-Time-Location-Data-Gets-Bigger-Slice-of-Mobile-Targeting/1009675 http://www.factbrowser.com/facts/14638/ Additional stats to pull as needed: #GenMobile trends and statistics Trending: growing smartphone adoption: The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014.1 Combined global smartphone market share for iPhone and Android in 96.4% 2014 (11.7% iOS, 84.7% Android)2 85% of consumers view mobile devices as a central part of everyday life3 Trending: smartphone usage inside venues: 8 in 10 smartphone shoppers use mobile in-store to help with shopping.4 96% prefer locations that offer free Wi-Fi and return to venues that offer it. 5 Trending: #genmobile smartphone communications and content delivery: Six in ten consumers have downloaded a business-specific app in the past six months, and of those who have, 65% say it’s a more convenient way to access information.3 76% of users agree that location sharing provides more meaningful content, and 73% believe that location sharing is somewhat or very useful.3 46% of consumers say they use push-notifications because they like receiving personalized alerts3 Push messages are effective in engaging consumers immediately: only 8% wait or ignore the notification before checking it3 Sources: 1.http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536 2. http://www.idc.com/getdoc.jsp?containerId=prUS25037214 3. Google Think Insights: Mobile In-store Research http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html 4. ExactTarget 2014 Mobile Behavior report http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf 5. Yankee Group http://blog.airtightnetworks.com/free-wi-fi-is-a-win-win-for-retail-marketers-and-customers/#sthash.qsHfw3Ju.dpuf
- And we can team you up with an Instution that has already started deploying beacon technology and use there experience and challenges to refine yours
- Every comprehensive mobile strategy for a venue complements an app with a browser-based mobile web product. ClearPass Guest has always made using a venue’s guest wifi easier for the consumer and more secure for the venue’s IT dept. Now, ClearPass has unveiled browser-based advertising in the guest portal experience. Additional Talking points: Customizable registration portal (T&Cs email address, age, sex, zip code, purchasing preferences, App delivery, etc.) Capture user demographics and preferences Look-up existing directories for Wi-Fi login Facebook login integration Use credentials to enforce network policies and securely onboard (staff vs. visitors) One Wi-Fi login for repeat visitors App delivery via guest registration Billing form integration
- Now, in the initial registration page for the guest Wi-Fi, a venue can tailor advertising and notifications to the guest based on their preferences, location, time of day and device. This personalization is an ideal mobile web counterpart to the Meridian-powered notifications from the venue’s app. As an example, a hotel could use this to create awareness and incentivize in-house services to guests, thus increasing share of wallet, or a mall might use this space to help tenants advertise and create a new revenue stream. Maintain brand look and feel in Wi-Fi guest registration page Advertising in Wi-Fi portal App delivery via guest registration Customize display content by: User Notification preferences Location Device Time of day
- Here you can see the cloud-based Meridian Editor interface. It’s easy to use and includes a previewer so that you can see your changes as you go. Any level of staff can manage the content, no IT pros needed.
- When businesses use Meridian to build an app from scratch, the framework allows them to customize and input content, as well as customize colors, images and styles so that it is branded to the venue. The app can be published as a standalone app that users can download from the Apple or Google Play store.
- When building an app with Meridian’s AppMaker, a venue can also add self-guided wayfinding (turn-by-turn directions to points of interest) to their mobile app. This lets users find their way within a venue based on selecting a starting and ending point from a list of options /points of interest. No location services or BLE Beacons are required for this).
- How Self-Guided Wayfinding works: End-user tells the app where they’re starting from (e.g., the lobby) and where they would like to go and can then access turn-by-turn directions. A few happy customers using this technology today: Boston Children’s Hospital, The Venetian Palazzo resort, MTA, Chicago Art Institute, and the Portland Intl. Airport.
- Adding Aruba location services – specifically Aruba Beacons (pictured here, and covered later) - allow apps to become location-aware, that’s to say they are able to deliver granular information based on a mobile-app users position in real-time, users can access directions from their existing location, or find services near their location.
- Good marketing takes advantage of the context of the consumer to make the message relevant, not annoying. And context equals location of the consumer plus their preferences. By adding Aruba location services – powered by Aruba Beacons - apps become location-aware, and this allows a venue’s marketing or IT dept. to create more contextual communications campaigns with this information by triggering a push notification campaign when a guest enters a predefined area in real-time (e.g., A welcome or deal notification near a particular retail department in a store). You can see here, that the campaign is defined and edited within the Meridian Editor dashboard.
- Let’s look at the kind of mobile engagement you can achieve with Aruba’s new solution. Waking up an app with a personalized notification that’s tailored to where a consumer is standing indoors has long been the holy grail for marketers. Now, by leveraging Aruba’s mobile engagement solution, venues can do just that. And we can even tie notifications into a venue’s own customer loyalty program. For example, at Station Casinos’ Red Rock location, we can greet the loyal customer “Nicholas” with a loyalty reward for $45 in casino points. Like many hospitality companies, Station Casinos rewards loyalty for visits and such. Instead of maintaining expensive and antiquated kiosks that long lines can form in front of, Station taps into guests’ existing smart phones to allow guests to check their loyalty points.
- When ecosystems change, agile companies like Aruba adapt. Apple has changed privacy policies: iOS7 prevents collection of phone’s MAC; iOS 8 randomizes it. Apple makes a move, and other handset manufacturers will follow. This poses challenges for network-based solutions like ALE or MSE on consumer engagement use cases, but still works well for analytics use cases. In response, we moved quickly to assess and finalize roadmap for proximity based technologies (Bluetooth Low Energy beacons, FCS: Jan 2015) and we have repositioned ALE for Analytics use cases only. Bluetooth Works well for iOS and new Android devices Bluetooth is less expensive than other hardware approaches
- The Aruba Beacons mobile app allows you to configure beacons on location (after logging in with your Meridian credentials), and syncs data with the cloud-based Meridian Editor Content Management System.
- Enables management for Aruba Beacons on any network Provisioned with Beacons app Also acts as a normal beacon Direct AC power plug-in, option to power over USB
- And we can team you up with an Instution that has already started deploying beacon technology and use there experience and challenges to refine yours