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PRESENTATION DESIGN
CRASH
COURSEthe beginner’s guide to creating beautiful,
impactful and thoughtful presentations.
HI!
I WRITE ABOUT MARKETING/BRANDING FOR HONIGMAN
MEDIA AND IDEON
AND TEACH DIGITAL MARKETING AT GENERAL ASSEMBLY
I’M JOE
...
STORYTELLING RHETORIC DESIGN
1 2 3
3 ELEMENTS OF GREAT PRESENTATIONS
STORYTELLING
1
STORIES
HUMAN BEINGS ARE NATURALLY RECEPTIVE TO
GREAT STORY
FROM A YOUNG AGE, WE LOVE A
HARDWIRED
THE HUMAN BRAIN IS
TO CRAVE STORIES
read the article →
“SHARED
FICTIONS
“HUMANITY’S ASTOUNDING ABILITY TO
COOPERATE IS DUE TO OUR ABILITY TO BELIEVE IN
watch the talk →
– Dr. Yu...
IN THE REAL-WORLD THERE ARE NO SUCH THINGS AS…
MONEY BORDERS LAWS
IN THE REAL-WORLD THERE ARE NO SUCH THINGS AS…
MONEY BORDERS LAWS
THE STORIES
WE TELL OURSELVES LIE AT THE HEART
OF OUR SH...
IF IDEAS ARE LIKE VIRUSES
STORIES ARE HOW WE MAKE THEM
CONTAGIOUS
ALL MARKETERS ARE
STORYTELLERS
buy the book →
…
IT ONLY MAKES SENSE THEN THAT
ALL GREAT BRANDS ARE NOTHING MORE THAN
GREAT STORIES
GREAT PRESENTATION SKILLS CAN HELP
TELL YOUR STORY
HOW CAN YOU MAKE YOUR STORIES
MORE EFFECTIVE?
YOU PAY ATTENTION TO THEIR
SHAPE
“BASIC
SHAPES
“ALL GREAT STORIES THROUGHOUT THE HISTORY OF
WRITING HAVE ALL SHARED ROUGHLY THE SAME
watch the talk →
–Kurt...
START END
GOOD
BAD
Recognize this story?
SIMILARLY, GREAT PRESENTATIONS ARE
MADE BY JUXTAPOSING
GOOD vs. BAD
“ALL GREAT
PRESENTATIONS
SHARE
“AFTER LOOKING AT HUNDREDS OF
PRESENTATIONS I FOUND THE SAME BASIC SHAPE
watch the talk →
–...
PROGRESS IS RELATIVE…
COMPARE THE WORLD AS IT IS
WITH WHAT IT COULD BE
I LOOKED AT A LIST OF THE MOST FAMOUS
FIRST LINES IN LITERATURE AND FOUND
THAT GREAT AUTHORS
DO THIS TOO!
“All happy families are alike; each unhappy
family is unhappy in its own way.”
– ANNA KARENINA
leo tolstoy
“It was a bright, cold day in April, and the
clocks were striking thirteen.”
– 1984
george orwell
THIS CONTRAST WILL MAKE
YOUR MISSION CONVINCING
2RHETORIC
“The purpose of design is to
Inform and Delight”
–Milton Glaser
“The purpose of presentation design is to
Inform, Delight & Persuade”
RHETORICAL TRIANGLE
ARISTOTLE DEVISED A SYSTEM CALLED THE
RHETORICAL TRIANGLE
PATHOS
LOGOSETHOS
RHETORICAL TRIANGLE
EMOTION
LOGICTRUST
GREAT PRESENTATIONS NEED
ALL THREE OF THESE ELEMENTS
TO BE THROUGHLY CONVINCING
Would this ad make you
want a Big Mac?
LOGIC ALONE WILL NEVER
CONVINCE ANYONE!
IF IT DID, NO ONE
WOULD SMOKE
THE TRUTH OF THE RHETORICAL
TRIANGLE IS WHY ANTI-SMOKE
ADS LOOK LIKE THIS
• BULLETS

• KILL
• ATTENTION
NOT JUST BECAUSE THEY ARE
VISUALLY UNEXCITING…
…BUT ALSO BECAUSE THEY
MISS 2/3 KEY APPEALS
GREAT STORYTELLING WILL
APPEAL TO EMOTION
AND GREAT DESIGN WILL
CONVEY TRUST
3DESIGN
FIRST THINGS FIRST, LET’S
COVER THE BASICS
COMPOSITION
NOTICE THE POINTS OF INTEREST
WHERE THE LINES INTERSECT
The Last Supper Leonardo DaVinci
THIS FRAMEWORK IS CALLED THE RULE OF THIRDS
AND IT’S A GREAT WAY TO MAP OUT YOUR SLIDES
LOOK! I PRACTICE WHAT I PREACH!
MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM
PLENTY OF BREATHING ROOM
MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM
PLENTY OF BREATHING ROOM
ALL THESE UNOCCUPIED SQUARES
THIS ...
COLOR
THIS IS THE COLOR WHEEL.
IT’S A CONVENIENT WAY
FOR ARTISTS AND
DESIGNERS TO DIAGRAM
THE RELATIONSHIPS OF
COLORS AND TO IDE...
ANALOGOUS
THIS WORKS
COMPLEMENTARY
THIS WORKS
IN FACT, I USED A COMPLIMENTARY COLOR SCHEME FOR THIS PRESENTATION
CONTRAST
AS VISUAL CREATURES, HUMAN BEINGS ARE
PATTERN-RECOGNITION MACHINES
SO WHEN A PATTERN IS BROKEN WE TAKE NOTICE:
IT STANDS OUT BETTER
THE MORE WAYS YOU CAN CONTRAST
THE BIGGER THE IMPACT WILL BE
THE DUTCH MASTER
JOHANNES VERMEER
INTUITIVELY UNDERSTOOD
THE POWER OF
CONTRAST.
JUST LOOK AT THE DRAMA
THE INTENSE LIGHTIN...
I RAN A PHOTOSHOP
FILTER THAT
AVERAGED THE
COLORS AND IT’S
CLEAR JUST HOW
BRIGHT THE FACE IS.
BUT LOOK AT HOW
MUCH DARKER THIS
COLOR LOOKS IN
ISOLATION. 



THE CONTRAST OF
THE BACKGROUND IS
WHAT MADE IT
IMPACTFUL.
L...
TYPOGRAPHY
Serif
Sans Serif
QUALITY SERIFS
Times New Roman
Bodoni
Georgia
Garamond
QUALITY SANS SERIFS
Avenir
Futura
Helvetica
Gill Sans
Garamond 60pt goes great with Helvetica. Since
Helvetica is very rigid and Garamond is
calligraphic the contrast works nic...
Once you’ve set your type using a harmonious
grouping of timeless fonts, accentuating this
contrast with a nice compliment...
YOU MIGHT HAVE NOTICED THAT I DIDN’T USE
THE TYPEFACES I RECOMMENDED
NEUE HAAS UNICA
Iowan Old Style
IN CASE YOU WERE CURIOUS, HERE ARE THE
TYPEFACES I ACTUALLY USED
“Learn the rules like a professional, so
you can break them like an artist.”
–Pablo Picasso
SIMPLICITYSIMPLICITYSIMPLICITY
MOST CRAPPY SLIDES SUCCUMB TO
DATA OVERLOAD
ESPECIALLY WHEN IT COMES TO DATA VISUALIZATION
STRIP ALL UNNECESSARY DETAIL
“The best design is as little
design as possible.”
–Dieter Rams
FOR TEXT, FOLLOW GUY KAWASAKI’S
6/60 RULE
NO MORE THAN SIX WORDS PER SLIDE
NO LOWER THAN 60 POINT FONT*
*I only broke this rule because I’m not giving the talk in p...
WHEN IN DOUBT
TAKE IT OUT!
LOOK AT HOW DRAMATICALLY IMPROVED THIS SLIDE WAS
ONCE IT WAS SIMPLIFIED
SOURCE: Presentation Zen Garr Reynolds
Follow Write Me Connect
THANKS FOR READING!
KEEP IN TOUCH!
JoeGelman.com
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THE PRESENTATION DESIGN CRASH COURSE

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Veröffentlicht am

Ever see great presentations on this site and wonder "How can I make slides like those?"

This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.

The major areas of discussion include

STORYTELLING | RHETORIC | DESIGN

Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.

Click through these slides and come out the other side a better presentation designer, guaranteed!

I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.

If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!

EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman

Veröffentlicht in: Design, Präsentationen & Vorträge
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THE PRESENTATION DESIGN CRASH COURSE

  1. PRESENTATION DESIGN CRASH COURSEthe beginner’s guide to creating beautiful, impactful and thoughtful presentations.
  2. HI! I WRITE ABOUT MARKETING/BRANDING FOR HONIGMAN MEDIA AND IDEON AND TEACH DIGITAL MARKETING AT GENERAL ASSEMBLY I’M JOE GELMAN
  3. STORYTELLING RHETORIC DESIGN 1 2 3 3 ELEMENTS OF GREAT PRESENTATIONS
  4. STORYTELLING 1
  5. STORIES HUMAN BEINGS ARE NATURALLY RECEPTIVE TO
  6. GREAT STORY FROM A YOUNG AGE, WE LOVE A
  7. HARDWIRED THE HUMAN BRAIN IS TO CRAVE STORIES read the article →
  8. “SHARED FICTIONS “HUMANITY’S ASTOUNDING ABILITY TO COOPERATE IS DUE TO OUR ABILITY TO BELIEVE IN watch the talk → – Dr. Yuval Harari
  9. IN THE REAL-WORLD THERE ARE NO SUCH THINGS AS… MONEY BORDERS LAWS
  10. IN THE REAL-WORLD THERE ARE NO SUCH THINGS AS… MONEY BORDERS LAWS THE STORIES WE TELL OURSELVES LIE AT THE HEART OF OUR SHARED IDENTITIES
  11. IF IDEAS ARE LIKE VIRUSES STORIES ARE HOW WE MAKE THEM CONTAGIOUS
  12. ALL MARKETERS ARE STORYTELLERS buy the book → … IT ONLY MAKES SENSE THEN THAT
  13. ALL GREAT BRANDS ARE NOTHING MORE THAN GREAT STORIES
  14. GREAT PRESENTATION SKILLS CAN HELP TELL YOUR STORY
  15. HOW CAN YOU MAKE YOUR STORIES MORE EFFECTIVE?
  16. YOU PAY ATTENTION TO THEIR SHAPE
  17. “BASIC SHAPES “ALL GREAT STORIES THROUGHOUT THE HISTORY OF WRITING HAVE ALL SHARED ROUGHLY THE SAME watch the talk → –Kurt Vonnegut
  18. START END GOOD BAD Recognize this story?
  19. SIMILARLY, GREAT PRESENTATIONS ARE MADE BY JUXTAPOSING GOOD vs. BAD
  20. “ALL GREAT PRESENTATIONS SHARE “AFTER LOOKING AT HUNDREDS OF PRESENTATIONS I FOUND THE SAME BASIC SHAPE watch the talk → –Nancy Duarte
  21. PROGRESS IS RELATIVE…
  22. COMPARE THE WORLD AS IT IS WITH WHAT IT COULD BE
  23. I LOOKED AT A LIST OF THE MOST FAMOUS FIRST LINES IN LITERATURE AND FOUND THAT GREAT AUTHORS DO THIS TOO!
  24. “All happy families are alike; each unhappy family is unhappy in its own way.” – ANNA KARENINA leo tolstoy
  25. “It was a bright, cold day in April, and the clocks were striking thirteen.” – 1984 george orwell
  26. THIS CONTRAST WILL MAKE YOUR MISSION CONVINCING
  27. 2RHETORIC
  28. “The purpose of design is to Inform and Delight” –Milton Glaser
  29. “The purpose of presentation design is to Inform, Delight & Persuade”
  30. RHETORICAL TRIANGLE ARISTOTLE DEVISED A SYSTEM CALLED THE
  31. RHETORICAL TRIANGLE PATHOS LOGOSETHOS
  32. RHETORICAL TRIANGLE EMOTION LOGICTRUST
  33. GREAT PRESENTATIONS NEED ALL THREE OF THESE ELEMENTS TO BE THROUGHLY CONVINCING
  34. Would this ad make you want a Big Mac?
  35. LOGIC ALONE WILL NEVER CONVINCE ANYONE!
  36. IF IT DID, NO ONE WOULD SMOKE
  37. THE TRUTH OF THE RHETORICAL TRIANGLE IS WHY ANTI-SMOKE ADS LOOK LIKE THIS
  38. • BULLETS
 • KILL • ATTENTION
  39. NOT JUST BECAUSE THEY ARE VISUALLY UNEXCITING…
  40. …BUT ALSO BECAUSE THEY MISS 2/3 KEY APPEALS
  41. GREAT STORYTELLING WILL APPEAL TO EMOTION
  42. AND GREAT DESIGN WILL CONVEY TRUST
  43. 3DESIGN
  44. FIRST THINGS FIRST, LET’S COVER THE BASICS
  45. COMPOSITION
  46. NOTICE THE POINTS OF INTEREST WHERE THE LINES INTERSECT The Last Supper Leonardo DaVinci
  47. THIS FRAMEWORK IS CALLED THE RULE OF THIRDS AND IT’S A GREAT WAY TO MAP OUT YOUR SLIDES
  48. LOOK! I PRACTICE WHAT I PREACH!
  49. MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM PLENTY OF BREATHING ROOM
  50. MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM PLENTY OF BREATHING ROOM ALL THESE UNOCCUPIED SQUARES THIS IS REFERRED TO AS NEGATIVE SPACE
  51. COLOR
  52. THIS IS THE COLOR WHEEL. IT’S A CONVENIENT WAY FOR ARTISTS AND DESIGNERS TO DIAGRAM THE RELATIONSHIPS OF COLORS AND TO IDENTIFY HARMONIOUS PAIRINGS Fun Fact: The color wheel was first introduced by Isaac Newton in 1672 THE COLOR WHEEL
  53. ANALOGOUS
  54. THIS WORKS
  55. COMPLEMENTARY
  56. THIS WORKS
  57. IN FACT, I USED A COMPLIMENTARY COLOR SCHEME FOR THIS PRESENTATION
  58. CONTRAST
  59. AS VISUAL CREATURES, HUMAN BEINGS ARE PATTERN-RECOGNITION MACHINES
  60. SO WHEN A PATTERN IS BROKEN WE TAKE NOTICE: IT STANDS OUT BETTER
  61. THE MORE WAYS YOU CAN CONTRAST THE BIGGER THE IMPACT WILL BE
  62. THE DUTCH MASTER JOHANNES VERMEER INTUITIVELY UNDERSTOOD THE POWER OF CONTRAST. JUST LOOK AT THE DRAMA THE INTENSE LIGHTING OF THE FACE ACHIEVES BY BEING SET AGAINST A DARK BACKGROUND
  63. I RAN A PHOTOSHOP FILTER THAT AVERAGED THE COLORS AND IT’S CLEAR JUST HOW BRIGHT THE FACE IS.
  64. BUT LOOK AT HOW MUCH DARKER THIS COLOR LOOKS IN ISOLATION. 
 
 THE CONTRAST OF THE BACKGROUND IS WHAT MADE IT IMPACTFUL. Looks much darker now, no?
  65. TYPOGRAPHY
  66. Serif
  67. Sans Serif
  68. QUALITY SERIFS Times New Roman Bodoni Georgia Garamond
  69. QUALITY SANS SERIFS Avenir Futura Helvetica Gill Sans
  70. Garamond 60pt goes great with Helvetica. Since Helvetica is very rigid and Garamond is calligraphic the contrast works nicely. Notice how neither one distracts from the other; instead the two fonts complement each other wonderfully. HELVETICA 120pt
  71. Once you’ve set your type using a harmonious grouping of timeless fonts, accentuating this contrast with a nice complimentary color scheme simply sets your work over the top. HELVETICA 120pt
  72. YOU MIGHT HAVE NOTICED THAT I DIDN’T USE THE TYPEFACES I RECOMMENDED
  73. NEUE HAAS UNICA Iowan Old Style IN CASE YOU WERE CURIOUS, HERE ARE THE TYPEFACES I ACTUALLY USED
  74. “Learn the rules like a professional, so you can break them like an artist.” –Pablo Picasso
  75. SIMPLICITYSIMPLICITYSIMPLICITY
  76. MOST CRAPPY SLIDES SUCCUMB TO DATA OVERLOAD
  77. ESPECIALLY WHEN IT COMES TO DATA VISUALIZATION STRIP ALL UNNECESSARY DETAIL
  78. “The best design is as little design as possible.” –Dieter Rams
  79. FOR TEXT, FOLLOW GUY KAWASAKI’S 6/60 RULE
  80. NO MORE THAN SIX WORDS PER SLIDE NO LOWER THAN 60 POINT FONT* *I only broke this rule because I’m not giving the talk in person. Again, break rules only once you know ‘em well.
  81. WHEN IN DOUBT TAKE IT OUT!
  82. LOOK AT HOW DRAMATICALLY IMPROVED THIS SLIDE WAS ONCE IT WAS SIMPLIFIED SOURCE: Presentation Zen Garr Reynolds
  83. Follow Write Me Connect THANKS FOR READING! KEEP IN TOUCH! JoeGelman.com

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