The art of rhetoric dates back to antiquity. Using communication to change people's minds w

1. Emotion
LogicTrust
(Pathos)
(Logos)(Ethos)
VISUAL RHETORIC
the case for

2. Aristotle’s
Rhetorical Triangle
Emotion
LogicCredibility

3. Aristotle’s
Rhetorical Triangle
Emotion
Credibility Logic
Most Presentations Focus
Way Too Much On This

4. Aristotle’s
Rhetorical Triangle
Emotion
Credibility Logic
And End Up With
Slides Like This

5. Would this ad make you
want a Big Mac?

6. POINT
≠
POINT
Sense
MAKING A
MAKING

7. Aristotle’s
Rhetorical Triangle
Logic
Emotion
Credibility
It’s Impossible toMake an ImpactWithout Appealingto These as Well

8. ⋅
⋅
⋅
Don’t
Just
Tell

9. ARTICULATE

10. Why just explain the
Fine Print?..

11. When you can show the
Big Picture

12. Pictures are Powerful
They can be loaded with context and meaning.

13. Data Can Be Visual
When hard numbers are needed, illustrate context graphically.

14. With So Many Tools...

15. Why Use Just One?

16. Thanks For
Reading!
@slide_guy
joe.gelman@me.com
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