2. LEARNING OBJECTIVES
By the end of the chapter, students should be able to:
• Accept the economic value of the tourist destinations in the different
provinces and cities of the Philippines;
• Identify the various provinces in each region and town, and chartered
and component cities in each province on a blank map;
• Identify the major access routes to major domestic destinations;
• Name and describe major attractions in each province; know the
cultural differences and similarities among the major ethnic groups in
the country; and
• Improve their research and presentation skills.
3. Philippine Tourism: An Overview
PART TWO
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The Philippines is a beautiful and archipelagic country. On top
of its natural and cultural/heritage attractions are the
friendliest, most hardworking, and considered the most
hospitable people in the world. Filipinos are bilingual, making
it easy for foreign tourists communicate with locals of different
destinations.
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The Philippines has several UNESCO world heritage sites. These
include the cultural Baroque Churches of the Philippines, such as the
San Agustin Church in Manila, Paoay Church in Ilocos Norte
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Sta. Maria Church in Ilocos Sur, and Miag-ao in Iloilo.
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The Historic Town of Vigan and the Rice Terraces of the Philippine
Cordilleras are among those listed under cultural heritage.
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Mount Hamiguitan Range Wildlife Sanctuary in Eastern Mindanao,
Puerto Princesa Subterranean River National Park, and Tubbataha Reef
National Marine Park in Palawan are also listed as UNESCO World
Heritage Sites Natural category.
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The Philippines is also home to the internationally acclaimed white sand
beaches of Boracay, Coron, El Nido, and Panglao.
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Tourism in the Philippines has become a
valuable economic, social, and cultural
driver. Its impacts have been far and wide
based on arrival rates each year. Based on
origin, international tourism and domestic
tourism are the two distinct types of
tourism.
11. Domestic Tourism
Tourism involving residents of the given area travelling as visitors only
within that area. Part of what is known as
Any person who travels to a place other than that of his
or her usual residence for less than 12 consecutive months and whose
main purpose is other than the exercise of an activity remunerated from
within the place.
12. DOMESTIC VS. INTERNATIONAL TOURISM
LOCAL TRAVEL TRAVELING ABROAD
less expensive more expensive
no need for passports and visas requires passport and visa
travel as a first class citizen and
would not have to worry about
racial discrimination
might encounter cultutal
differences in foreign destination.
inspires a genuine appreciation of
the beauty of ones own country
expands ones understanding of
ones nation and therefore raises
national conciousness.
13. Inbound Tourism
inbound tourism means visits to a country by visitors who are not residents of
that country.
Many countries around the world rely on inbound tourism.
Inbound tourism is often seasonal, meaning that many destinations will have
evident peak, shoulder and low seasons. This is often dependant on weather
conditions (for example sun or snow) and school and public holidays
14. Outbound Tourism
outbound tourism means visits by residents of a country outside that country.
Outbound tourism refers to the activities of a resident visitor outside of their
country of residence (e.g. a Brit visiting an overseas country).
Outbound tourism is an important type of tourism. Many countries rely heavily
on travellers leaving their home country in search of an international tourism
experience.
19. Access
Land, sea, and air access to and from the destination as well as within
the destination should be relatively fast and easy. Tourists would not
want to be traveling the whole day. They prefer to be spending time on
the destination than on the bus, boat, or plane. Roads, bridges, and
ports should be developed to acceptable levels to accommodate the
influx of tourists.
20. Attraction
The main reason tourists go to a destination is because of its
attractions. The attractions can be cultural/heritage/historic, natural,
and/or built/man-made. There should be a good mix of these three
types for good variety.
21. Accomodation
There should be a wide range of accommodations that vary from budget,
mid-range, and deluxe. This way, the destination can attract tourists from a
wide demographic profile. Accommodations should include the most basic
needs of a comfortable bed, clean toilets, and food services. Wi-Fi access is
becoming a necessity for tourist to connect with their loved ones.
22. Activities
The destination should also offer a variety of activities located close to each other. The
activities should be connected to each other with varying degrees within a similar
theme. Themes would include adventure, health and wellness, medical, sports, MICE
meetings, incentives, conferences, and events), etc. For example, if a destination
wants to be known as an adventure destination, then activities should range from soft,
medium, and hard adventure activities. A good mix of activities will keep tourists to
stay longer and spend more.
23. Major Ethnic Groups
ETHNIC GROUP POPULATION (2010)
TAGALOG 22,512,089
VISAYAN/BISAYA 10,539,816
CEBUANO 9,125,637
ILOKANO/ILOCANO 8,074,536
HILIGAYNON/ILONGGO 7,773,655
WARAY 3,660,645
24. Filipinos are lovers of art as evidenced by their folk songs, cultural dances, rituals,
festivals, intricate architecture of churches, and ancestral houses. Videoke has
evolved to be associated as a favorite past time and get-together activity.
Filipinos love to celebrate and gather with family and friends around popular Filipino
dishes such as lechon, adobo and pancit
25. Religion is an integral and inseparable aspect of Filipino culture. The Philippines is known to
celebrate the longest Christmas season. Devotion to various images of the Lord Jesus, such as the
Sto. Nino and the Black Nazarene, as well as to the Blessed Virgin Mary and different patron saints,
is celebrated through festivals, most of which have religious origins. Religion is also a powerful
organizing principle for ethnic groups.
26. Filipinos are generally family-oriented with adult children continuing to stay in the family
home. It is not unfamiliar for families to have extended family members with them
permanently. Extended family members may include elderly aunts and uncles and married
children with their growing families.
Nursing homes are not popular in the Philippines as children take care of their ageing
parents.
27. Filipinos find reason to celebrate any and all occasions. Birthdays, weddings,
baptisms' funerals, and Christmas are grand occasions to celebrate.
Food becomes the centerpiece of every Filipino family celebration. Filipino food
throughout the regions is characterize with flavors of being salty, sour, sweet, and
spicy from our Hispanic and Malay influences.
28. Each region has its unique and distinct characteristics influenced by its own history
and culture. Ilocano, Tagalog, Bicolano, waray, Ilongo, and Mindanaoan are just a few
of the ethnicities of Filipinos.
Ilocanos are generally known for their simple lifestyle and strong value for money.
Hard work and strong educational foundation are virtues they strive to pass on to
their children.
29. The bayaniban spirit is alive in the Tagalog-speaking provinces. Neighbors help without pay in the
hope that when it is their turn to need help, their neighbors will be there to help them. Tagalog
families are closely-knit, with adult children even the married ones still live with their parents.
The Bicolanos are religious and conservative in nature. Songs and dances are ways of expressing
themselves. They prefer spicy food with coconut milk.
The Warays, situated in the Eastern Visayas Region, are often stereotyped as brave warriors, as in
the popular phrase, "basta ang Waray, hindi uurong sa away." They are also known as contented
people that during the Spanish occupation in the region, they were misunderstood and called lazy.
30. Ilongos are very hospitable. They always provide for their guest comfort and ease at their own
expenses. They are also very gentle in their ways that their quarrels do not seem like ones. Since
time is not important to the Ilongos, they also take life as it comes.
Mindanao is the only predominantly Muslim region in the country. Their customs and traditions
are different than that of Luzon and Visayas. Majority of the population of Mindanao region
believes in the Islam religion and submits themselves completely to the will of Allah. By custom
and tradition, they are expected to help their relatives by putting in money to finance such
activities as marriages, funerals, pilgrimages to Mecca, and many others.
31. Threats to Preservation of Culture
Language is said to be the bearer of culture. With the public educational system
mainly patterned from Western influences, there is the threat of standardization.
Culture-based education is eroded and the national language induces change within
the particular culture. The internalization of concepts through the medium of language
and the externalization of these is altered since the culture of the introduced
language is internalized by the receiving culture.
32. Threats to Preservation of Culture
Mass media through radio, television, print, and more recently, social media,
has provided a window to the world. New tastes, needs, and opinions are
created which contributes to the destruction of traditional value systems.
With all these influences, ethnicity, hence, is not static. It is of living people
who change at the birth of a nation.
34. The Filipinos are distinct in
many ways, go out and
discover what this
country has to offer. Love it,
believe in it, and create many
wonderful memories
in its more than 7,000 islands.