Synergy - The Group
Established in 1999
Pakistan’s fastest growing integrated communications group
Workforce of 150+ employees
Offices in Karachi, Lahore & Islamabad
Annual Billings over PKR. 3.3 Billion
Consistently ranked in the top 10 Pakistani ad agencies since 2001
We have won following awards in advertising business:
17 PAS Excellence Awards,
13 APNS Awards,
2 iCom Awards, and
1 ABBY Award
Our Clients – Brands that Click
National Bank of
ABL Asset Mgmt.
Leisure Club &
Seasons Canola Oil
TOPS food &
Our Subsidiaries & Partners
Synergy Advertising - Advertising & Communications
Syntax Communications - PR & Strategic Communications
Synergy Marketing Corp - Events / Activations & Brand
Synchronize Media ( CARAT ) - Media Buying & Research
Brandsynario.com - Marketing and Advertising Portal
Synergyzer - Bi-Monthly Trade Magazine
Synchronize Digital - Digital Media & Interactive Media (in
partnership with Symmetry Group)
• CCL has a vision to be a leading consumer health care
company by offering superior products to help consumers
manage their own health, feel enriched and get more out of
life. While aiming so, the focus remains embedded in science
and high tech R&D.
• The product portfolio focuses on everyday health solutions,
enriching consumer lives to make it easier, happier and
• Ezifiber & KidzVits are the consumer health products that are
• Strong presence in print and electronic media
• TVC has the human element along with the
functional benefits of the product
• Urdu is the preferred mode of communication
- Imported product
- One of its kind in Pakistan (refined husk)
- Product packaging stands out from
- The only flavored ispaghol available in
- Is only available at select pharmacy
- Has not been advertised yet
- Not available over the counters of super
stores, department stores, modern trade
- Growing health awareness
- The flavored refined husk can take the
lead over its competitors
- Modern trade is a huge opportunity to
increase customer attention and increase
- Established competitor brands in the
- Loss of market share due to smaller
reach to customers
What is so special about EziFibre?
EziFibre is a convenient, natural and healthy
product which helps improve digestion.
WHY SHOULD THE CONSUMERS
Finding a way to add fiber to your diet
keep your tummy regular can be a big
But, now there’s new EziFibre with
naturally soluble refined Ispaghol Husk
which forms a gel which gently
massages your tummy from the inside
to keep them working as they should.
And with its refreshing Vitamin C
enriched orange flavor, it is easy-peasy
Keep your cholesterol low and your
waist slim with EziFibre.
It’s yummy and very good for tummy.
A goofy animated man is chasing after
vegetables and cereals.
He bumps into a giant bottle of EziFibre.
We show his X-Ray as he drinks it from a
glass and we show it going down
through his digestive tract.
He puts the glass down with relief and a
smile on his goofy face.
The man is leaning against the giant
bottle of EziFibre, and he rubs his hand
on his belly.
And we freeze frame
Leveraging on the above tagline, we use
relevant media to convince our target market
that “KidsVitz is THE perfect formulation for
your child’s daily vitamin and mineral needs,
and helps their mental and physical growth.”
Partly because it will attract our CONSUMER to it
and, also, because parents must find the
communication attractive and easy to differentiate
from competitors. This will result in boosting
message and brand recall.
In design, product will be given heavy visual
weightage, while maintaining aesthetics.
The overall impact of our communication will
be very colourful, friendly and an energetic.
Weak lethargic children, they are all around
To keep your child from becoming one of
them, you need KidsVitz! KidsVitz fights
nutritional deficiencies and invigorates your
KidsVitz For a healthy young mind and body.
Skinny, sleepy and fatigued boys and girls
are standing around in a playground.
KidsVitz gummies are show flying to the
park and all of a sudden the kids start
getting their powers. The kids are now
invigorated and start playing around.
KidsVitz’s SKU appear on white background
along with each of the gummies along with
the tag-line: “For a healthy young mind and