Nobody has the time to waste on creating content that won't resonate with their audience. That's why it's important to get as much data-backed insight as possible into what will perform well, before you invest time in making the content. Here are few tools I use, as presented at TFM&A 2015.

1. How to find successful, data-backed
content marketing ideas
Mark Walker, Eventbrite

2. About Eventbrite
• Horizontal ticketing and registration platform – helps you sell
tickets online or at the door; manage your attendees
efficiently.
• Founded in 2006 in Silicon Valley
• Over 200 million tickets sold across 1 million events in 187
countries
• £1.8 billion in gross ticket sales to date
• 60,000 organisers use Eventbrite every month

3. About Me
• Content Marketing & Social Media Manager
for UK & Ireland at Eventbrite
• Previously a start-up founder and an event
industry professional
• Now I manage our content marketing
(particularly our blog), social media, live
events and co-marketing partnerships
• Self-confessed digital marketing geek:
@jfdimark
#TFMA2015

4. Goals For The Session
• Find data-backed ideas for your content
marketing campaigns…
• To quickly fill your content calendars with
topics that will resonate with your
audience…
• Primarily using free tools
#TFMA2015

5. The Ideas Diet
• With ideas, and blogging (and life), “You get out what you put
in.”
• Read a lot, think a lot, be relentlessly curious, learning and
asking questions and you’ll have a lot of material to work with,
without even having to go through a specific process.
• Tip! Make your input balanced between these two types of
learning:
– Specific – Depth, authenticity, technical language, confidence
– General research – Breadth, creativity, uniqueness, popularity
– It’s when you mix the two together that the magic happens!
#TFMA2015

6. Where to Search
• Here…
– Customers
– Team
– Partners
– Company goals & objectives
• There…
– Sites like Buzzsumo
– Forums like Quora, LinkedIn
– Google (Trends, Keyword planner etc.)
– Social Media
• Everywhere!
– Your passions, hobbies and activities
– TV, radio, magazines, posters, conversations – anywhere!
#TFMA2015

7. For Social: Tool 1 - BuzzSumo
Find topics popular in target media, events, influencers etc.
#TFMA2015

8. For Social: Tool 1 - BuzzSumo
Find patterns across multiple sites
#TFMA2015

9. For Social: Tool 2 - Twitter
#TFMA2015

10. For SEO: Tool 3 – Keyword
Planner+
https://adwords.google.com/ko/KeywordPlanner/Home#TFMA2015

11. For SEO: Tool 3 – Keyword
Planner+
http://sg.serpstat.com/
#TFMA2015

12. For SEO: Tool 3 – Keyword
Planner+
http://keywordtool.io/#TFMA2015

13. For SEO: Tool 3 – Keyword
Planner+
http://keywords.contentforest.com/#TFMA2015

14. For SEO: Tool 3 – Keyword
Planner+
http://www.portent.com/tools/title-maker
#TFMA2015

15. For SEO: Tool 4 – Communities
• LinkedIn
• Quora / Reddit
• Stack Exchange / Stack Overflow
• Inbound.org / GrowthHackers.com
• Hacker News
Tip: Combine with Twitter to test with your
audience.
#TFMA2015

16. For SEO: Tool 5 – Google
Analytics
#TFMA2015

17. For SEO: Tool 6 – Webmaster
Tools
#TFMA2015

18. For Anything: More tools!
• http://topsy.com/
• http://hashtagify.me/
• http://www.inboundwriter.com/ (paid)
• http://www.hubspot.com/blog-topic-generator
• http://www.keyword.io/
• http://www.internetmarketingcourse.com/free
headlinegenerator/
• http://tweakyourbiz.com/tools/title-generator/
• http://tools.seochat.com/tools/suggest-tool/
#TFMA2015

19. £50 Free Credit:
http://tiny.cc/tfma2015
#TFMA2015
Join Today

20. Thank you
blog.eventbrite.com |
@eventbriteuk
#TFMA2015