The momentum continues to build in a technology-rich society where consumers are the drivers. Lifestyle standards are changing at an accelerating speed. Global businesses need to keep up with the pace to remain players in their industry. The personal cloud is predicted to replace PCs for the majority of consumer content storage needs. Only 7 percent of digital content was stored in the personal cloud in 2011 and expected to reach 36 percent as early as 2016. The choice to enter the consumer cloud space is to buy or build. A white label consumer cloud offer is an ideal solution for businesses to enter the cloud market with minimal financial risks. It is designed to increase market share opportunities and help with customer retention. If a company buys or builds, the fact remains that harnessing the cloud is a requirement in order to compete in times ahead.