Mall Digital 6s more than double spontaneous brand awareness and increase spontaneous ad awareness by 61% according to a new study from JCDecaux. The cumulative effect of Mall Digital 6s also helps drive positive brand perceptions and build trust while increasing recommendation, consideration and purchase intent by almost 50%. When adding M-Vision to the mix, it creates extra standout and increases advertising attribution to the mall environment by 38%, while further promoting premium brands through higher consideration and recommendation.