1. Lea & Perrins
October 2011

2. Campaign information
Environment
Format
Panel Details
174 Rail 48 Sheets

3. Spontaneous awareness of Lea and Perrins
almost double amongst poster recognisers
+80%
Q1: Which, if any, brands of stocks, sauces and/or condiments can you think of?
Source: Research Now Lea and Perrins Research. November 2011

4. Strong level of poster recognition
13%
are aware of Lea & Perrins
advertising
Q4: And which, if any, of the following brands of stocks, sauces and/or condiments have you seen advertising for in
the last 2 weeks? / Q5: You say that you have seen advertising for Lea & Perrins recently, where do you recall
seeing / hearing it?
Source: Research Now Lea and Perrins Research. November 2011

5. Key messages driven by campaign and even
more so amongst female target
All respondents
Females
Is a distinctive brand
A couple of drops makes a
big difference
Is can be used as an
ingredient as well as a
sauce
Intensifies the flavour of
any dish
Average %
increase:
12%
Makes a dish unique
Q7: Thinking about Lea & Perrins, to what extent do you agree with the following statements, where 1 is strongly
disagree and 5 is strongly agree. All who strongly agree
Source: Research Now Lea and Perrins Research. November 2011
Average %
increase:
16%

6. Word of mouth driven amongst poster
recognisers
Q10: As a result of seeing the advertising are you more or less likely to do the following? Talk about Lea &
Perrins with others
Source: Research Now Lea and Perrins Research. November 2011

7. Out of home has strengthened call to action
Q10: As a result of seeing the advertising are you more or less likely to do the following? Purchase Lea & Perrins
Source: Research Now Lea and Perrins Research. November 2011