1. Home Entertainment
• 7 in 10 commuters own at
least 1 games console
• 1 in 10 own all 3 main
games consoles*
• 41% play at least 5 types of
game
• 1 in 10 own a 3D TV
• 84% buy games / DVD’s from
online retailers – 61% of these
also shop in-store
• Trailers and advertising key for
finding out about DVD releases
(46% / 40%)
• 38% use advertising as a
source of information for new
releases
• This comes ahead of online
blogs and magazine review
• 1 in 4 would buy a new
console within a fortnight of
release
*Xbox 360, Playstation 3 and Nintendo Wii