1. High-End Fashion
• 69% wear or use high end
fashion products
• 92% shop for high end brands
in-store
• Commuters spend an average
of £870 a year on high end
fashion
• 1 in 4 spend over £1,000
• 76% have received a high end
fashion item as a gift
• On average, commuters make 2
high end clothing, jewellery and
accessory purchases a year
• Almost 1 in 4 buy high end
clothing at least 4 times a year
• Quality and uniqueness are
key reasons commuters buy
high end fashion
• 61% say that rail advertising
would reinforce a high end
purchase decision
• 44% of commuters are alerted
to new products by advertising
• 36% have heard of a new store
opening through advertising