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One seamless solution
supports it all
U2 Cloud accelerates time to service from a week to minutes, speeds performance
by threefold and cuts costs with software-defined data center powered by Intel®
Customer profile
Company 	 U2 Cloud
Industry 	 Hosting Solutions
Country 	 United States
Website 	 U2Cloud.com
“With our software-defined storage and
networking from Dell, Intel, Nexenta and
Big Switch Networks, we can provision
environments in minutes.”
Pete Valentine, Executive Vice President, U2 Cloud
Business need
U2 Cloud needed to boost efficiency
and agility so it could improve
customer experience by being able to
add new users and faster services in
less time and for less money.
Solution
The company deployed software-
defined networking and storage
solutions based on technologies from
Dell, Big Switch Networks and
Nexenta, running on a 40GbE leaf-
spine network.
Benefits
•	 Speeds provisioning from a week to
minutes
•	 Boosts agility and facilitates new
service development
•	 Cuts the cost of desktop storage to
as low as $5 per user
•	 Improves customer experience with
a threefold increase in performance
•	 Increases IT insight, control and
return on investment
Solutions at a glance
•	 Open Networking
•	 Software-Defined Networking
•	 Software-Defined Storage
2
“The Dell-Nexenta
solution was the
way to go to get the
performance and
cost per user that we
needed. Today, we
can provide storage
for each user’s
desktop for $5.”
Pete Valentine,
Executive Vice President,
U2 Cloud
Continually riding the wave of
innovation, U2 Cloud delivers
purpose-built, cloud-based desktop and
infrastructure services for individuals
and organizations in most industries,
including healthcare, financial services
and higher education. As its customer
base continued growing rapidly, the
company was finding it more difficult to
service requests and still have time and
money for innovation. Pete Valentine,
executive vice president at U2 Cloud,
says, “It’s easy to set up a hosted
desktop solution for 100 or even 500
users, but to support thousands of users
we needed more affordable storage per
desktop. We also needed a faster, more
scalable network to support increasing
requirements, especially around desktop
streaming.”
Increasing agility and ROI
To increase its efficiency and minimize
costs, U2 Cloud decided to embrace
the web-scale paradigm. Although the
company virtualized servers for years
using Citrix® XenServer® and VMware®
ESXi™, it wanted to gain similar levels of
flexibility with storage and switches by
adopting software-defined storage (SDS)
and software-defined networking (SDN).
Doing so would make it possible to
break free from traditional architectural
constraints. For example, it could run
multiple virtual switches on one physical
switch and divvy up storage as it wished
instead of having to comply with RAID
rules. Plus, staff could make changes to
virtual components on the fly, instead of
having to plan ahead.
U2 Cloud evaluated only
platform-agnostic SDN and SDS
technologies so it could choose which
software to run on its storage, switch
and server hardware, including operating
To compete, cloud service providers must scale offerings
quickly and affordably. As the number of users increase,
however, these companies often struggle to keep up with
requirements. So to minimize growing pains, many large-scale
cloud providers deliver one-size-fits-all solutions. U2 Cloud has
found a way to support more users, services and customization
options while delivering fast, reliable and affordable services
with a software-defined data center powered by Dell
technologies.
Products  Services
Services
Dell ProSupport Plus for
Enterprise
Hardware
Dell Networking S6000-ON
switches
Dell PowerEdge R320 servers
with Intel® Xeon® processors
Dell PowerEdge R720 servers
with Intel Xeon processors
Dell Storage MD1420 direct-
attached storage
Software
Dell OpenManage Essentials
Partner
Big Switch Networks Big Cloud
Fabric™
Citrix® CloudPlatform™
Citrix XenServer® hypervisor
NexentaStor™ SDN software
VMware® ESXi™ hypervisor
VMware vSphere®
management console
3
systems, file systems, hypervisors
and management tools. It would also
increase ROI because it could change
software but keep the same underlying
hardware.
Cutting the cost of desktop storage
down to $5 per user
To build its SDS, U2 Cloud chose a
preintegrated and pretested solution
from Dell and Nexenta that includes
NexentaStor™ SDS software as well as
Dell servers and storage. “After all of our
market research and tests, the Dell-
Nexenta solution was the way to go to
get the performance and cost per user
that we needed. Today, we can provide
storage for each user’s desktop for $5.
We can also easily bolt on additional
capacity at a reduced cost and still
guarantee quality of service.”
For its initial deployment, U2 Cloud
worked with Dell to customize and
deploy three pods. Each includes two
Dell PowerEdge R720 servers with Intel®
Xeon® processors — as well as four
Dell Storage MD1420 direct-attached
storage arrays with 12GB SAS drives.
“We’re absolutely saving money with our
Dell-Nexenta solution. To get this level
of performance from a storage area
network, we’d have spent up to 20 times
more money.”
A faster network that’s less complex
and protected
To build a flatter, easier-to-manage
40GbE SDN solution, U2 Cloud
implemented Big Switch Network’s
Big Cloud Fabric™ because it does not
require additional tools or overlays.
Plus, it supports seamless automation
with VMware vSphere®, which simplifies
management. U2 Cloud also chose
Dell Networking S6000-ON switches
that came with the Open Network
Install Environment (ONIE) rather
than a preinstalled operating system.
Commenting on why it chose Dell
switches over offerings from Accton,
Valentine says, “We’d much rather go
with a Tier 1 manufacturer like Dell,
especially since we have such a long
relationship. So we reached out to
our Dell folks and said, ‘Dell switches
are tried, true and tested. We love the
support we get. We need ONIE switches.
What can you do?’ They made us a
great offer.”
To reduce complexity and simplify
management, engineers deployed the
switches in a leaf-spine architecture at
its two production data centers. Each
site has six S6000-ON switches in a
replicated, high-availability configuration.
Two switches support the spine and four
serve as leaves. For each pod, U2 Cloud
uses two Dell PowerEdge R320 servers
to run the SDN controllers. “We now
have a much more simple cable map
with our Dell leaf-spine architecture so
there’s less room for human error,” says
Valentine. “This means we can meet
increases in demand far quicker than we
could in the past.”
Improving customers’ experience with
a threefold boost in IOPS
With its new solution, users are enjoying
faster services. “We’ve achieved a
300 percent increase in performance
with our Dell-Nexenta SDS and Dell-
Big Switch SDN, supporting up to
200,000 IOPS,” says Valentine. “This
faster performance is a result of how
the system is architected. We cache
as much of our compute and network
controller workloads as we can,
reserving spinning disks for inactive data.”
Speeds provisioning from a week to
minutes
U2 Cloud can also onboard new
customers and manage change requests
quicker. “With our software-defined
storage and networking from Dell, Intel,
Nexenta and Big Switch Networks, we
can provision environments in minutes,”
Valentine says. “And we don’t need three
different kinds of engineers to complete
the job because we’ve automated most
of the processes.”
One pane of glass for real-time control
over hardware, and one for software
IT employees are also more efficient
“We now have a
much more simple
cable map with
our Dell leaf-spine
architecture so
there’s less room for
human error.”
Pete Valentine,
Executive Vice President,
U2 Cloud
4
today because they use Dell
OpenManage Essentials to manage
all hardware and VMware vSphere
to manage and provision all virtual
switches, storage and servers. They also
use the VMware console to provision
cloud services because it interoperates
with the service-delivery mechanism,
Citrix CloudPlatform™.
“We have dramatically increased our
insight and control over our resources
with our Dell SDS and SDN solutions,”
Valentine explains. “We now know
that we’ll get X performance out of X
configuration for X number of users.
Managing infrastructure and services
from a single pane of glass also saves
us time so we can focus on innovation
rather than remedial tasks.”
Simplifies high-availability and support
The increased insight and control make
it easier to maintain 99 percent
uptime — but so does the new
infrastructure design. Because all
switches, storage pools and servers are
virtualized, they’re not directly tied to
any specific physical resource. So if a
hardware failure occurs, another switch,
disk or memory card automatically
supports the workload.
To accelerate resolution of any issue,
U2 Cloud uses Dell ProSupport Plus
for Enterprise. With it, U2 Cloud gains
a single point of support because Dell
resolves issues for its equipment as
well as any software running on it. “If a
motherboard or SAN drive stops working,
I have a new one delivered to my data
center in four hours,” Valentine explains.
“It’s great not having to worry about
these kinds of things. That’s why every
piece of equipment that we purchase
from Dell has ProSupport.”
Increases flexibility and supports new
services
U2 Cloud is now delivering more
services and options for clients including
cloud-based GPU desktops with Intel®
technology and applications as well as
more hybrid-cloud configurations. “We
can now support service-chain insertion
with our software-defined everything
infrastructure from Dell,” Valentine
says. “If a customer wants to use its own
firewall or network monitoring tool, we
can support that without having to make
changes to our physical infrastructure.
Having this kind of flexibility and control
is what SDS and SDN is all about. It’s a
win-win all the way around.”
Dell, the Dell logo, Dell ProSupport and PowerEdge are trademarks of Dell Inc. Ultrabook, Celeron,
Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside,
Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon
Phi, and Xeon Inside are trademarks of Intel Corporation in the U.S. and/or other countries. Other
trademarks and trade names may be used in this document to refer to either the entities claiming the
marks and names or their products. Dell disclaims any proprietary interest in the marks and names of
others. Availability and terms of Dell Software, Solutions and Services vary by region. This case study is
for informational purposes only. Dell makes no warranties — expressed or implied — in this case study.
Reference Number: 10022512 © December 2015, Dell Inc. All Rights Reserved.
View all Dell case studies at Dell.com/CustomerStories
Intel Inside®. Powerful Solution Outside.

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2015-u2cloud-10022512-software-defined-storage-networking

  • 1. One seamless solution supports it all U2 Cloud accelerates time to service from a week to minutes, speeds performance by threefold and cuts costs with software-defined data center powered by Intel® Customer profile Company U2 Cloud Industry Hosting Solutions Country United States Website U2Cloud.com “With our software-defined storage and networking from Dell, Intel, Nexenta and Big Switch Networks, we can provision environments in minutes.” Pete Valentine, Executive Vice President, U2 Cloud Business need U2 Cloud needed to boost efficiency and agility so it could improve customer experience by being able to add new users and faster services in less time and for less money. Solution The company deployed software- defined networking and storage solutions based on technologies from Dell, Big Switch Networks and Nexenta, running on a 40GbE leaf- spine network. Benefits • Speeds provisioning from a week to minutes • Boosts agility and facilitates new service development • Cuts the cost of desktop storage to as low as $5 per user • Improves customer experience with a threefold increase in performance • Increases IT insight, control and return on investment Solutions at a glance • Open Networking • Software-Defined Networking • Software-Defined Storage
  • 2. 2 “The Dell-Nexenta solution was the way to go to get the performance and cost per user that we needed. Today, we can provide storage for each user’s desktop for $5.” Pete Valentine, Executive Vice President, U2 Cloud Continually riding the wave of innovation, U2 Cloud delivers purpose-built, cloud-based desktop and infrastructure services for individuals and organizations in most industries, including healthcare, financial services and higher education. As its customer base continued growing rapidly, the company was finding it more difficult to service requests and still have time and money for innovation. Pete Valentine, executive vice president at U2 Cloud, says, “It’s easy to set up a hosted desktop solution for 100 or even 500 users, but to support thousands of users we needed more affordable storage per desktop. We also needed a faster, more scalable network to support increasing requirements, especially around desktop streaming.” Increasing agility and ROI To increase its efficiency and minimize costs, U2 Cloud decided to embrace the web-scale paradigm. Although the company virtualized servers for years using Citrix® XenServer® and VMware® ESXi™, it wanted to gain similar levels of flexibility with storage and switches by adopting software-defined storage (SDS) and software-defined networking (SDN). Doing so would make it possible to break free from traditional architectural constraints. For example, it could run multiple virtual switches on one physical switch and divvy up storage as it wished instead of having to comply with RAID rules. Plus, staff could make changes to virtual components on the fly, instead of having to plan ahead. U2 Cloud evaluated only platform-agnostic SDN and SDS technologies so it could choose which software to run on its storage, switch and server hardware, including operating To compete, cloud service providers must scale offerings quickly and affordably. As the number of users increase, however, these companies often struggle to keep up with requirements. So to minimize growing pains, many large-scale cloud providers deliver one-size-fits-all solutions. U2 Cloud has found a way to support more users, services and customization options while delivering fast, reliable and affordable services with a software-defined data center powered by Dell technologies. Products Services Services Dell ProSupport Plus for Enterprise Hardware Dell Networking S6000-ON switches Dell PowerEdge R320 servers with Intel® Xeon® processors Dell PowerEdge R720 servers with Intel Xeon processors Dell Storage MD1420 direct- attached storage Software Dell OpenManage Essentials Partner Big Switch Networks Big Cloud Fabric™ Citrix® CloudPlatform™ Citrix XenServer® hypervisor NexentaStor™ SDN software VMware® ESXi™ hypervisor VMware vSphere® management console
  • 3. 3 systems, file systems, hypervisors and management tools. It would also increase ROI because it could change software but keep the same underlying hardware. Cutting the cost of desktop storage down to $5 per user To build its SDS, U2 Cloud chose a preintegrated and pretested solution from Dell and Nexenta that includes NexentaStor™ SDS software as well as Dell servers and storage. “After all of our market research and tests, the Dell- Nexenta solution was the way to go to get the performance and cost per user that we needed. Today, we can provide storage for each user’s desktop for $5. We can also easily bolt on additional capacity at a reduced cost and still guarantee quality of service.” For its initial deployment, U2 Cloud worked with Dell to customize and deploy three pods. Each includes two Dell PowerEdge R720 servers with Intel® Xeon® processors — as well as four Dell Storage MD1420 direct-attached storage arrays with 12GB SAS drives. “We’re absolutely saving money with our Dell-Nexenta solution. To get this level of performance from a storage area network, we’d have spent up to 20 times more money.” A faster network that’s less complex and protected To build a flatter, easier-to-manage 40GbE SDN solution, U2 Cloud implemented Big Switch Network’s Big Cloud Fabric™ because it does not require additional tools or overlays. Plus, it supports seamless automation with VMware vSphere®, which simplifies management. U2 Cloud also chose Dell Networking S6000-ON switches that came with the Open Network Install Environment (ONIE) rather than a preinstalled operating system. Commenting on why it chose Dell switches over offerings from Accton, Valentine says, “We’d much rather go with a Tier 1 manufacturer like Dell, especially since we have such a long relationship. So we reached out to our Dell folks and said, ‘Dell switches are tried, true and tested. We love the support we get. We need ONIE switches. What can you do?’ They made us a great offer.” To reduce complexity and simplify management, engineers deployed the switches in a leaf-spine architecture at its two production data centers. Each site has six S6000-ON switches in a replicated, high-availability configuration. Two switches support the spine and four serve as leaves. For each pod, U2 Cloud uses two Dell PowerEdge R320 servers to run the SDN controllers. “We now have a much more simple cable map with our Dell leaf-spine architecture so there’s less room for human error,” says Valentine. “This means we can meet increases in demand far quicker than we could in the past.” Improving customers’ experience with a threefold boost in IOPS With its new solution, users are enjoying faster services. “We’ve achieved a 300 percent increase in performance with our Dell-Nexenta SDS and Dell- Big Switch SDN, supporting up to 200,000 IOPS,” says Valentine. “This faster performance is a result of how the system is architected. We cache as much of our compute and network controller workloads as we can, reserving spinning disks for inactive data.” Speeds provisioning from a week to minutes U2 Cloud can also onboard new customers and manage change requests quicker. “With our software-defined storage and networking from Dell, Intel, Nexenta and Big Switch Networks, we can provision environments in minutes,” Valentine says. “And we don’t need three different kinds of engineers to complete the job because we’ve automated most of the processes.” One pane of glass for real-time control over hardware, and one for software IT employees are also more efficient “We now have a much more simple cable map with our Dell leaf-spine architecture so there’s less room for human error.” Pete Valentine, Executive Vice President, U2 Cloud
  • 4. 4 today because they use Dell OpenManage Essentials to manage all hardware and VMware vSphere to manage and provision all virtual switches, storage and servers. They also use the VMware console to provision cloud services because it interoperates with the service-delivery mechanism, Citrix CloudPlatform™. “We have dramatically increased our insight and control over our resources with our Dell SDS and SDN solutions,” Valentine explains. “We now know that we’ll get X performance out of X configuration for X number of users. Managing infrastructure and services from a single pane of glass also saves us time so we can focus on innovation rather than remedial tasks.” Simplifies high-availability and support The increased insight and control make it easier to maintain 99 percent uptime — but so does the new infrastructure design. Because all switches, storage pools and servers are virtualized, they’re not directly tied to any specific physical resource. So if a hardware failure occurs, another switch, disk or memory card automatically supports the workload. To accelerate resolution of any issue, U2 Cloud uses Dell ProSupport Plus for Enterprise. With it, U2 Cloud gains a single point of support because Dell resolves issues for its equipment as well as any software running on it. “If a motherboard or SAN drive stops working, I have a new one delivered to my data center in four hours,” Valentine explains. “It’s great not having to worry about these kinds of things. That’s why every piece of equipment that we purchase from Dell has ProSupport.” Increases flexibility and supports new services U2 Cloud is now delivering more services and options for clients including cloud-based GPU desktops with Intel® technology and applications as well as more hybrid-cloud configurations. “We can now support service-chain insertion with our software-defined everything infrastructure from Dell,” Valentine says. “If a customer wants to use its own firewall or network monitoring tool, we can support that without having to make changes to our physical infrastructure. Having this kind of flexibility and control is what SDS and SDN is all about. It’s a win-win all the way around.” Dell, the Dell logo, Dell ProSupport and PowerEdge are trademarks of Dell Inc. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation in the U.S. and/or other countries. Other trademarks and trade names may be used in this document to refer to either the entities claiming the marks and names or their products. Dell disclaims any proprietary interest in the marks and names of others. Availability and terms of Dell Software, Solutions and Services vary by region. This case study is for informational purposes only. Dell makes no warranties — expressed or implied — in this case study. Reference Number: 10022512 © December 2015, Dell Inc. All Rights Reserved. View all Dell case studies at Dell.com/CustomerStories Intel Inside®. Powerful Solution Outside.