Mirjam Nilsson, CEO of Contoso, held an all-hands meeting to provide company-wide updates and highlights. She introduced the executive team and celebrated employee anniversaries. Nilsson then reviewed 20XX achievements like 4.5% sales growth and reducing GHG emissions, as well as challenges around rising costs and lower Q4 volumes. Current project statuses and key metrics were presented, showing progress on projects Europium and Bravo. Looking ahead to 20XX, the strategic growth timeline includes expanding to high growth spaces in Q1, acquiring international partners in key markets in Q2, and becoming a purpose-driven company long-term.
11. 20XX
LOWLIGHTS
11
Cost o Raw materials
o Energy
o Transportation
Logistics o Disruptions in market growth
o Lower volumes in Q4
Growth o Q4 impaired warehousing
capacity
o Limited number of
warehouses
C O N T O S O A L L - H A N D S
14. KEY METRICS
14 C O N T O S O A L L - H A N D S
33.9%
68.9%
2.4%
9.3%
0%
20%
40%
60%
80%
Net profit
margin
Gross
margin
Lead
conversion
rate
Retention
rate
16. STRATEGIC
GROWTH TIMELINE
16
Q1: High
growth
spaces
o Buy and hold investments to
achieve growth
o Over time can be most
effective
Q2: Key
growth
markets
o Acquire international
partners
o Expand warehouse capacity
Long-term:
purpose-
driven
company
o Buy and hold investments to
achieve growth
o Over time can be most
effective
